Business Development Manager – UK & Ireland
Wisualarm | Residential Fire Safety
Location: UK (Remote / Field-based)
Territory: United Kingdom & Ireland
Employment Type: Full-time, Permanent
Reporting to: Regional Manager – UK & Europe
About Wisualarm
Wisualarm is a growing international fire safety brand, providing innovative and reliable residential fire detection solutions, including smoke, heat and carbon monoxide alarms, wireless interconnected and mains-powered solutions.
As we continue to expand across the UK and Ireland, we are looking for a motivated and commercially driven Business Development Manager to help grow our customer base, strengthen distribution partnerships and accelerate sales growth.
Key Responsibilities
- Identify and develop new business opportunities across the UK and Ireland, focusing on electrical wholesalers, distributors, installers and contractors.
- Build and maintain strong relationships with existing and new trade partners.
- Drive sales growth by increasing product adoption, account penetration and repeat business.
- Support product demonstrations, customer training, trade events and promotional activities.
- Identify market trends, competitor activities and customer needs to support business development.
- Embrace new sales approaches and digital tools to improve customer engagement and channel effectiveness.
- Manage sales pipelines, forecasts and customer activities, working closely with internal teams to achieve sales targets.
About You
- Proven B2B sales or business development experience, preferably within fire safety, electrical wholesale, security or related industries.
- Demonstrated ability to win new customers and grow existing accounts.
- Experience working with distributors, wholesalers, installers or contractors.
- Proactive, self-motivated and comfortable developing business in a competitive market.
- Strong communication, negotiation and relationship-building skills.
- Commercially minded, adaptable and open to new ideas and ways of working.
- Full UK driving licence and willingness to travel across the UK and Ireland.
- Established network within the UK and Ireland fire safety or electrical wholesale industry.
- Knowledge of residential smoke, heat and CO alarms and relevant standards.
- Experience introducing new products or developing an emerging brand.
What We Offer
- Competitive base salary and performance-related bonus.
- Car allowance and business travel expenses.
- Product and technical training.
- Support from an established international organisation.
- Opportunity to take ownership of business development across the UK and Ireland.
- Career development opportunities as the business continues to grow.
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