Marketing Manager in London

Our client is a dynamic and innovative technology company at the forefront of event detection and reconstruction, brain mapping, injury mapping and analytics. We are a leading provider of sensor-based intelligence that delivers smart safety solutions in a wide range of product applications and fields. Their proprietary technology helps detect events, gathers crash and impact data and connects our end-consumers to help when they need it most, equipping them with life-saving data. If you join, you will be a part of a cross-functional team of designers, engineers, developers, and creatives, equipped with cutting-edge tools to explore and create, with a single mission to save lives every day.

We are seeking a creative and execution-driven Consumer Marketing Manager to take ownership of Quin’s consumer marketing. This role is ideal for someone with a strong understanding of consumer engagement and digital marketing, with the ability to translate our already existing brand into compelling consumer-facing campaigns.

You will manage all consumer channels and oversee digital campaigns including managing app marketing, consumer-facing website, and other brand campaigns - ensuring our identity reflects our positioning as an achievable luxury safety brand.

• Plan and execute integrated brand campaigns that highlight their unique value proposition, consumer impact, and safety innovation.
• Map out a yearly calendar of brand campaigns across our digital channels and ensure consistent storytelling across channels and consumer touchpoints.
• Manage in-app marketing flows, push notifications, and content to optimize user experience & conversions.
• Build on and expand the paid subscriber base of their application.
• Create, develop and execute a strategy to convert free app customers to upgrade to the paid subscription.
• Develop campaigns to drive downloads, subscriptions, and app store reviews.
• Incentivise users to continuously use their App and drive in-app engagement.
• Own all consumer-facing social media channels (IG, FB, TikTok, YouTube, etc.), including paid social and ad strategy.
• Work with internal and external creative teams, freelance photographers/videographers, and agencies to create engaging content.
• Develop briefs, storyboards, and shot lists, and oversee production budgets and timelines.
• Collaborate with a Social/Community Manager to execute posting schedules and engagement.
• Manage FAQs, consumer inquiries, and overall website engagement.
• Drive initiatives to capture real consumer stories, crash response experiences, and testimonials.
• Build campaigns that highlight how impacts real lives.

• Conduct competitor benchmarking and trend analysis to ensure the client remains a leader in the safety-tech space.
• Support sponsorship and event opportunities tied to consumer audiences.

• Proven experience in consumer marketing with a focus on digital channels (app marketing, social, website etc).
• Strong understanding of digital marketing including building an engaged audience of paid app subscribers, paid social campaigns, and website management.
• Proficiency in briefing creative teams and managing external agencies.
• Ability to craft compelling consumer campaigns rooted in brand storytelling.
• Exceptional project management and organizational skills.
• Strong communication skills, both written and verbal.
• A self-starter who thrives in fast-paced environments.

• Experience in ingredient brand marketing.
• Experience with our verticals (At least one, cycling, PPE, motorcycling, alpine, equestrian).
• Familiarity with digital marketing, app marketing, building an engaged subscriber base and user experience flows.
• Knowledge of CRM and marketing automation tools.
• A clear understanding of project management and planning a marketing execution function.

Please note: If you can do 70% of this JD (carved-up in different ways is fine), that would be acceptable. Meaning you could be a whiz at Consumer Marketing + Social OR App Marketing + Social. We see social as the non-negotiable and most basic element -- the thing you must be able to do in your sleep. We are most interested in someone who can support App marketing, driving revenue from Users by ensuring there is a strategy to convert them into subscribers of our premium in-app services. Please don’t apply if you don’t tick these boxes. Lastly, this role has a budget of 35K which will reflect experience and level.