Senior Integrated Marketing Manager – Learn & Talent

Location: London (Shoreditch)

Reports to: Head of Marketing Campaigns

Salary: £42 - £52k (depending on experience) plus benefits

Hours: 9:30 am - 5:30 pm Monday to Friday, with hybrid working

About D&AD

D&AD is a not-for-profit creative organisation that stimulates, enables and celebrates creative excellence through world-class awards, masterclasses, inspirational content, events and new talent programs. Great creative work drives better outcomes, and creative excellence is achieved through a diverse, inclusive, sustainable industry, doing relevant work and being representative of the communities it serves. Therefore, everything we do is designed to support these values and help the commercial creative industries to be fairer, more inclusive, and more robust to make excellent, impactful work. You’ll participate in a company culture that fosters creativity, collaboration, equity and innovation, with an active social calendar, wellness program, DEI initiatives and professional development support.

About the role

We're looking for an experienced Senior Marketing Manager to lead integrated marketing campaigns across D&AD's Learn & Talent portfolio. This role is responsible for developing and delivering strategic marketing campaigns that drive awareness, learner acquisition and revenue across a diverse range of professional development products - from accessible online courses and workshops through to premium bespoke learning programmes, executive education and enterprise learning solutions. This is a strategic and hands-on marketing role requiring strong commercial acumen, excellent digital marketing expertise and experience marketing products with varying price points and customer journeys across both B2C and B2B audiences. Working closely with Product, Partnerships, Sales and Digital teams, you'll develop integrated campaigns that attract new learners, nurture prospects and build long-term engagement with D&AD's learning offer. You'll also support partner marketing activity to help grow the reach and impact of collaborative learning programmes and commercial partnerships.

Key Responsibilities

• Campaign Development, Management & Delivery
  • Develop integrated marketing campaign strategies and plans aligned to commercial, acquisition and audience growth objectives.
  • Lead end-to-end campaign development and delivery across D&AD's learning portfolio, including online and in-person courses, bespoke training and enterprise learning solutions.
  • Create audience-led campaign strategies, messaging frameworks, channel plans and customer journeys that reflect different products, audiences and purchase cycles - from free/lower-cost open courses to high-value bespoke learning programmes.
  • Manage multiple concurrent campaigns across a diverse product portfolio, ensuring activity is delivered on time, within budget and to a consistently high standard.
  • Coordinate cross-functional teams and external agencies to successfully deliver integrated campaigns across owned, earned and paid channels.
  • Work closely with the Head of Marketing Campaigns to implement campaign strategies and recommend optimisations based on customer insight, testing and performance data.
• Digital Marketing
  • Deliver integrated digital marketing campaigns across email, paid media, social media, website, CRM and content marketing channels.
  • Manage campaign execution across marketing automation, CRM and paid media platforms, ensuring activity is delivered effectively and on schedule.
  • Work closely with CRM and digital teams and agency partners to deliver and optimise digital campaigns, improve customer journeys, segmentation and campaign effectiveness.
  • Create website content and pages to support campaigns.
  • Support audience segmentation, customer journey optimisation and marketing automation to improve campaign effectiveness.
  • Monitor campaign performance and use data and customer insights to recommend and implement ongoing improvements that maximise engagement, conversion and ROI.
• Creative, Content & Communications
  • Lead the development of compelling messaging and content that communicate the value of D&AD learning experiences.
  • Work closely with Content, Design and Creative teams to create engaging campaign assets.
  • Ensure consistency of brand and messaging across all customer touchpoints.
• Performance, Measurement & Commercial Impact
  • Define campaign objectives, KPIs and measurement frameworks aligned to commercial and audience growth goals.
  • Monitor and evaluate campaign performance across digital and offline channels, using data, customer insight and testing to optimise activity throughout the campaign lifecycle.
  • Deliver against agreed KPIs, including enrolments, lead generation, revenue, conversion, customer acquisition, retention and engagement.
  • Produce regular campaign reporting and post-campaign evaluations, providing clear insights and recommendations to improve future performance.
• Partner Marketing
  • Plan and deliver co-marketing campaigns with industry partners, clients, sponsors and collaborators.
  • Develop marketing toolkits and promotional assets that enable partners to support programme recruitment.
  • Work with Partnership and Business Development teams to maximise commercial opportunities through joint campaigns.
• Event Marketing
  • Plan and deliver integrated marketing campaigns that drive registrations for Learn events, working closely with Programme, Partnerships and Production teams to align activity with content, speakers and key milestones.
  • Coordinate campaign activity across digital, content, PR, social and email channels, including launches, speaker reveals and post-event follow-up, to maximise visibility, attendance and audience retention.
  • Monitor sales, registrations and engagement throughout, making recommendations to optimise performance against commercial targets.
• Stakeholder & Project Management
  • Build strong relationships across internal teams including Product, Partnerships, Sales, Content and Creative, Digital and Operations.
  • Manage external agencies and suppliers where required.
  • Present campaign plans, results and recommendations to senior stakeholders.
  • Support other areas of the business as needed, taking on ad hoc tasks and projects that fall outside core responsibilities.

Skills & Experience

• Significant experience in a senior marketing role delivering integrated marketing campaigns for a complex multi-product, B2B organisation.
• Proven experience marketing education, training, professional development, membership, learning or service-based products.
• Experience marketing both online and in-person programmes, ideally across a range of price points - from self-service consumer products through to premium, consultative or enterprise offerings.
• Strong digital marketing expertise across email, paid media, social media, content marketing and campaign optimisation.
• Strong understanding of lead generation, CRM, marketing automation and customer lifecycle marketing.
• Commercial mindset with experience delivering revenue and growth targets.
• Strong analytical skills with experience using campaign data to optimise performance.
• Strong copywriting skills, crafting clear, persuasive copy that engages the target audience and stays true to brand voice across channels.
• Experience managing marketing budgets and agency relationships.
• Excellent stakeholder management and project management skills.
• Outstanding communication and briefing skills.

Personal Attributes

• Strategic and commercially minded.
• Customer-focused with a strong understanding of different audience needs.
• Collaborative and relationship-driven.
• Organised, proactive and able to manage multiple priorities.
• Curious about learning, creativity and innovation.
• Comfortable working in a fast-paced, deadline-driven environment.
• A passion for the creative industries.

Benefits

D&AD offers a competitive salary, flexible working arrangements, and a comprehensive benefits package. We're committed to supporting the well-being and professional development of all our employees.

Other

D&AD is committed to diversity, equality, equity, inclusion and respect for all. Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment. At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please email vanessa.knight@btinternet.com to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.

Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion.