At a Glance
- Tasks: Support web analytics strategy and implement tracking across websites and campaigns.
- Company: Join DAC, a global performance media agency driving transformative results.
- Benefits: Enjoy competitive salary, health benefits, generous PTO, and professional development opportunities.
- Other info: Dynamic role with excellent career growth and a supportive culture.
- Why this job: Work with cutting-edge tools and top-tier clients in a collaborative environment.
- Qualifications: 2-4 years in web analytics and experience with tagging and reporting.
The predicted salary is between 35000 - 45000 £ per year.
We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.
The successful candidate will support tracking and tagging initiatives, validate data quality, and develop reporting that combines website, media, and first-party data sources. This individual will also use AI-enabled tools to accelerate reporting, create data visualizations, and support high-level analysis of business questions. This role works closely with web developers, data engineers, lead analysts, data scientists, and account teams to support analytics implementation, reporting, and performance analysis.
Key Objectives of the Role- Support web analytics strategy, measurement planning, and implementation across websites and campaigns
- Translate business and stakeholder needs into tracking requirements, tagging plans, and reporting outputs
- Ensure data is collected accurately through proper tagging, implementation QA, and ongoing validation
- Build and maintain reporting and visualizations across website, media, and first-party data sources
- Use AI-enabled tools to improve reporting workflows, streamline analysis, and surface insights more efficiently
- Investigate trends and performance changes across digital touchpoints and provide actionable recommendations
- Collaborate with technical, media partners and analytics teams to maintain data integrity and improve reporting foundations
- Lead and support Web Analytics engagements in partnership with account service, analytics, and technical teams
- Own the web analytics lifecycle across assigned projects, including measurement design, implementation support, QA, reporting, analysis, and recommendations
- Gather business requirements and translate them into tracking frameworks, measurement plans, and data collection specifications
- Support tagging and implementation activities for websites and campaigns, including variables, events, conversions, and other measurement requirements
- Partner with developers and technical teams during implementation to ensure analytics requirements are correctly deployed
- Perform implementation QA and troubleshooting to validate tagging, data capture, and reporting accuracy
- Monitor data quality and identify issues related to tracking, tagging, discrepancies, or broken measurement logic
- Develop recurring and ad hoc reporting that integrates website, media, and first-party data into clear and actionable views of performance
- Build dashboards, visualizations, and presentations that communicate performance trends, issues, and opportunities to stakeholders
- Analyze digital performance across websites and campaigns, identifying underperforming areas and opportunities to improve conversion, engagement, and efficiency
- Investigate business questions by connecting behavioral, campaign, and customer data to identify likely drivers of performance changes
- Work with Data Engineers to understand data architecture, source systems, data flows, and structures that support reporting and analysis
- Collaborate with Lead Analysts and Data Scientists on more advanced analysis, data interpretation, and insight development
- Participate in client and internal presentations, helping explain findings, technical considerations, and strategic recommendations
- Contribute to the growth and evolution of the agency’s analytics, implementation, and reporting capabilities
- Relevant bachelor’s degree or equivalent industry experience
- 2–4 years of experience in web analytics, digital analytics, or marketing analytics
- Experience with web analytics implementation, including tracking design, tagging requirements, QA, and troubleshooting
- Familiarity with tag management systems and analytics platforms such as Google Tag Manager, Adobe Launch, Google Analytics, Adobe Analytics, or similar tools
- Strong understanding of digital measurement frameworks, events, conversions, campaign tracking, and website performance metrics
- Working knowledge of digital media channels, including paid search, paid social, and SEO, with an understanding of how campaigns are optimized and how media performance influences website behavior, traffic quality, and conversion
- Experience building reports and dashboards using website, media, and first-party data
- Familiarity with data visualization tools such as Power BI, Tableau, Looker Studio, or similar platforms
- Understanding of data architecture, data structures, and how raw source data translates into reporting outputs
- Experience using AI-enabled tools to support reporting, visualization, analysis, or workflow efficiency
- Strong Excel and PowerPoint skills
- Strong written, verbal, and presentation skills
- Ability to communicate technical concepts and data insights clearly to both technical and non-technical stakeholders
- Comfortable working cross-functionally with developers, data engineers, analysts, and data scientists
- Strong attention to detail, curiosity, and problem-solving ability
- Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
- Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
- Competitive Benefits: Competitive salary and comprehensive health benefits, generous PTO, wellness initiatives and parental leave, opportunities for continued learning and professional development, a supportive, collaborative, and casual work environment.
This role requires three days in-office. Remote work is not available for this position.
This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to tacquisition@dacgroup.com.
Web Analyst employer: DAC Group
Join a dynamic team as an SEO Manager in our vibrant London, Paris, or Madrid office, where you'll have the opportunity to work with top-tier clients and cutting-edge tools in the performance marketing industry. Our collaborative culture fosters curiosity and innovation, ensuring you thrive in a supportive environment that values professional growth and offers competitive benefits, including wellness initiatives and opportunities for continued learning. With a focus on transparency and teamwork, we are committed to creating a workplace where your skills and insights can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Web Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your web analytics projects and achievements. This gives you a chance to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to web analytics. Think about how you can explain your past experiences and how they relate to the role at DAC. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at DAC.
We think you need these skills to ace Web Analyst
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in web analytics and digital measurement. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Showcase Your Technical Skills:Since this role involves a lot of technical work, be sure to mention your familiarity with tools like Google Tag Manager and data visualisation platforms. We love seeing candidates who can demonstrate their hands-on experience with these technologies.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. Bullet points can help with this!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being seen. It’s the easiest way for us to track your application and get back to you quickly!
How to prepare for a job interview at DAC Group
✨Know Your Analytics Tools
Familiarise yourself with the analytics platforms mentioned in the job description, like Google Analytics and Adobe Analytics. Be ready to discuss your experience with these tools and how you've used them to drive insights in past roles.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled data quality issues or implemented tracking solutions in previous positions. Highlight your attention to detail and curiosity, as these traits are crucial for a Web Analyst.
✨Understand the Business Context
Research DAC and its approach to performance media. Be prepared to discuss how web analytics can support their objectives and how you can contribute to their strategy. This shows that you're not just technically skilled but also aligned with their goals.
✨Practice Your Communication Skills
Since you'll be working with both technical and non-technical teams, practice explaining complex concepts in simple terms. Prepare to discuss how you've communicated findings and recommendations in the past, as this will be key in your role.
