Marketing Campaign Manager

Dabble is a global online gaming business with a heartbeat, driven by our community. We're redefining what betting looks like – bringing the community, the banter and the passion of real fandom into one place. We are where social media meets wagering in a way players have never seen before. Founded in Albury, Australia in 2020, we've been on an explosive scale‑up journey, driven by our core philosophy "You Better Believe It." We operate in Australian and US markets and have just launched a product in the UK! Our platform is built on connection, celebration and fun.

This means whether it’s in‑app or in the workplace, we’re committed to delivering an extraordinary experience as guided by our philosophy and values.

Dabble Culture

• Dress for your day so you can focus on what matters
• Switch up your office, work from home, work from wherever helps you to deliver
• Genuine, like‑minded team of visionaries. We welcome ideas big and small!
• Scheduled focus time to encourage deep thought
• Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year
• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

Dabble Perks

• A minimum of 5 weeks of paid annual leave for all Dabblers, plus public holidays!
• 2 weeks of paid sick leave for all Dabblers
• Up to 10% annual cash bonus based on Company performance metrics
• A £200 annual home office allowance
• Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more
• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Overview

We’re looking for a Marketing Campaign Manager to lead the planning and delivery of campaigns that connect with our audience and stand out in a competitive market. You’ll play a central role in shaping marketing activity across Dabble, bringing together campaigns, content, and messaging in a way that feels cohesive and impactful. You’ll own campaigns end‑to‑end from idea through to execution. Working closely with teams across Trading, CRM, Acquisition, and Community to ensure everything is aligned and delivered effectively. Collaboration is a key part of the role, with a strong focus on making sure campaigns meet both creative and commercial objectives. This role is all about understanding our audience and using those insights to develop engaging, innovative campaigns, while continuing to build and strengthen our community experience.

Primary Location

This role is currently open to candidates based in Leeds and surrounding areas, though other locations in the United Kingdom may be considered.

Responsibilities

• Lead the planning and coordination of marketing activity across performance, brand, and campaign initiatives
• Drive strategic campaign development while managing day‑to‑day execution across racing, sport, emerging markets, and iGaming
• Work closely with teams across the business to develop, execute, and measure campaigns tied to key events and product launches
• Play a key role in the development and delivery of innovative campaigns designed to enhance customer engagement
• Ensure alignment and consistency across all teams and customer touchpoints
• Deliver regular reporting on campaign and business performance, providing insights to inform marketing strategy
• Coordinate team outputs in line with key events and product releases
• Lead and support key roles within the UK team
• Provide hands‑on support across operations and campaign delivery when needed