Conversion Rate Optimisation (CRO) Lead
Conversion Rate Optimisation (CRO) Lead

Conversion Rate Optimisation (CRO) Lead

Chichester Full-Time 42500 - 51000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead CRO initiatives to boost client website performance and drive growth.
  • Company: D3R is a top digital agency known for bespoke web solutions and strong client relationships.
  • Benefits: Enjoy a competitive salary, hybrid working, generous holidays, and employee perks.
  • Why this job: Join a collaborative team, make a real impact, and grow within an employee-owned company.
  • Qualifications: 5+ years in a CRO role with strong e-commerce understanding and analytical skills.
  • Other info: Opportunity to work with leading brands and engage in continuous improvement.

The predicted salary is between 42500 - 51000 ÂŁ per year.

Conversion Rate Optimisation (CRO) Lead Location: Chichester, West Sussex (PO19 1BF) Salary: Highly competitive, £50k to £60k DOE Contract: Full-time, Permanent Who are D3R D3R are a leading digital agency with a proven track record. We deliver solutions that perfectly fit our clients’ business needs and are proud to have built long-lasting client relationships, starting with a single project and developing trusted partnerships over time. Based in the heart of Chichester, West Sussex, we design and build beautiful, bespoke websites and business systems for new and existing clients in e-commerce, hospitality and beyond. Spanning multiple market sectors, our client portfolio includes Loaf, Monica Vinader, Soho Home and Allianz Stadium (Twickenham). Having moved to employee ownership in early 2024, we’re keen to recruit the talent we believe will be instrumental in the next phase of our journey. The Role We’re on the hunt for a CRO superstar—someone who doesn’t wait to be told what to do, but dives in, spots opportunities, and makes things happen. This is a key role where you’ll be a driving force in improving our clients’ websites, delivering real commercial impact and insights, and helping their businesses to grow. You’ll need to be obsessed with understanding how people behave online, why they do (or don’t!) convert, and how to fix it. You’ll also be comfortable rolling up your sleeves and making things happen—whether it’s leading workshops, making sense of analytics, or championing ideas with clients. Your work may span remote collaboration, on-site visits with clients, and teamwork in our Chichester office. One day might involve analysing user behaviour data and preparing recommendations, while another could see you running workshops or presenting findings to senior stakeholders. Responsibilities Solving Problems That Matter: Dig into underperforming parts of a site, figure out what’s going wrong using analytics, and work with the client team and colleagues to fix it. Making Journeys Better: Find the causes of friction in customer journeys and turn them into smooth, intuitive, conversion-boosting experiences. Collaborating Across Teams: Work hand-in-hand with our UX/UI designers and developers, to influence commercial outcomes for our clients through data-driven solutions and decision making. Using experiments to drive incremental gains: Manage A/B and multivariate tests, analyse the results, and make sure the insights lead to action. Spotting Trends: Use your analysis skills to identify trends in user behaviour, turning trends into commercial opportunities for our clients. Thinking Beyond the Website: Consider the entire customer experience – online & in store – and help to make sure every touchpoint delivers on the brand promise. Share best practice: Educate clients and colleagues about CRO, data driven decision making and what best practice experimentation looks like. Client Engagement: Engage with clients to understand their business goals, identify opportunities, agree on action plans and keep them informed about progress through clear reporting and status updates. Leading Workshops: Run interactive CRO sessions with clients and our team, ensuring everyone is aligned and focused on driving improvements. About you Self-Starter: You don’t need (or want) micromanagement. You take ownership, show initiative, and get things done. Commercially Minded: You get how e-commerce businesses tick and are relentless about finding ways to improve conversion and drive incremental revenue. Analytical Excellence: You’re highly numerate with an analytical mindset and possess strong experience of A/B testing platforms and tools such as Google Analytics / GA4, Hot jar, or Content Square to analyse data and make informed decisions. Great Communicator: You love telling stories through data and are confident presenting to senior stakeholders, running workshops, and keeping everyone aligned. Passionate about Improvement: You’re always looking for new ways to optimise, improve, and innovate on. Tech-Savvy: You stay up to date with the latest CRO tools, techniques, and trends, and think carefully about the best approach to take in each situation. Essential 5+ years in a CRO-related role within an agency, consultancy or in-house team. Strong understanding of e-commerce customer behaviour and industry trends. Demonstrable track record of implementing successful CRO initiatives that support business growth. What to Expect The opportunity to work as a trusted partner with market leading brands and make a tangible difference to their businesses. The opportunity to make your mark and grow within a successful employee-owned company. A collaborative, supportive team environment with a focus on continuous improvement. Office based or hybrid working— with occasional client site visits. Highly competitive salary – from £50k to £60k DOE. Company performance-related bonus scheme including a tax-free element due to our status as an EOT. Generous holiday allowance, increasing with service. Access to a wide range of employee perks, including a dental plan, life insurance, and discounts. If you feel you have the necessary skills and experience to be successful in this role click on “APPLY” today, forwarding an up to date copy of your CV, alongside a covering letter referencing your most relevant experience and your salary expectations for consideration in the first instance. No agencies please

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Contact Detail:

D3R Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Conversion Rate Optimisation (CRO) Lead

✨Tip Number 1

Familiarise yourself with D3R's client portfolio and their specific needs. Understanding the businesses they work with, like Loaf and Allianz Stadium, will help you tailor your approach and demonstrate how your skills can directly benefit their clients.

✨Tip Number 2

Showcase your analytical skills by preparing a case study or example of a successful CRO initiative you've led in the past. Be ready to discuss the data-driven decisions you made and the impact they had on conversion rates.

✨Tip Number 3

Brush up on the latest CRO tools and techniques, especially those mentioned in the job description like Google Analytics and A/B testing platforms. Being able to speak confidently about these tools will set you apart as a tech-savvy candidate.

✨Tip Number 4

Prepare to discuss your experience in leading workshops and engaging with clients. Highlight your communication skills and how you've successfully aligned teams around CRO initiatives in previous roles.

We think you need these skills to ace Conversion Rate Optimisation (CRO) Lead

Analytical Skills
Conversion Rate Optimisation (CRO)
User Behaviour Analysis
A/B Testing
Google Analytics / GA4
Hotjar
Content Square
Data-Driven Decision Making
Client Engagement
Workshop Facilitation
Communication Skills
Problem-Solving Skills
Commercial Awareness
Team Collaboration
Continuous Improvement Mindset

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your relevant experience in Conversion Rate Optimisation. Focus on specific achievements and metrics that demonstrate your impact in previous roles, especially those related to e-commerce.

Craft a Compelling Cover Letter: In your cover letter, reference your most relevant experience and explain how it aligns with the responsibilities outlined in the job description. Use specific examples to showcase your analytical skills and problem-solving abilities.

Showcase Your Analytical Skills: Since the role requires strong analytical capabilities, mention any tools you are proficient in, such as Google Analytics or A/B testing platforms. Provide examples of how you've used data to drive decisions and improve conversion rates.

Demonstrate Your Communication Skills: Highlight your ability to communicate complex data insights clearly. Mention any experience you have in leading workshops or presenting findings to stakeholders, as this is crucial for the role.

How to prepare for a job interview at D3R Ltd

✨Showcase Your Analytical Skills

As a CRO Lead, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive decisions and improve conversion rates in previous roles. Highlight your experience with tools like Google Analytics or A/B testing platforms.

✨Prepare for Scenario-Based Questions

Expect questions that ask you to solve hypothetical problems related to user behaviour and conversion optimisation. Practice articulating your thought process and the steps you would take to identify and fix issues on a website.

✨Demonstrate Your Communication Skills

You'll be engaging with clients and presenting findings to stakeholders, so it's crucial to showcase your communication abilities. Prepare to explain complex data insights in a clear and compelling way, and consider sharing examples of successful workshops you've led.

✨Research D3R and Their Clients

Familiarise yourself with D3R's portfolio and their approach to CRO. Understanding their client base and the industries they operate in will help you tailor your responses and show genuine interest in the role and the company.

Conversion Rate Optimisation (CRO) Lead
D3R Ltd
Location: Chichester
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  • Conversion Rate Optimisation (CRO) Lead

    Chichester
    Full-Time
    42500 - 51000 ÂŁ / year (est.)
  • D

    D3R Ltd

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