At a Glance
- Tasks: Drive new business for event venue hires and build client relationships.
- Company: Join Nottingham's leading cultural venues, Nottingham Contemporary and Broadway Cinema.
- Benefits: Freelance role with flexible hours and travel expense allowance.
- Other info: Collaborative environment with potential for contract extension based on performance.
- Why this job: Shape exciting events and make a real impact in the cultural scene.
- Qualifications: Proven sales experience and excellent communication skills required.
The predicted salary is between 14000 - 14000 £ per year.
Nottingham Contemporary and Broadway Cinema
Nottingham Contemporary and Broadway are two of the city's leading cultural venues, each offering distinctive spaces for hire alongside a strong programme of screenings, exhibitions, events and activities.
Both sit centrally in Nottingham, both bring in-house expertise to every event, and both have a track record of successful commercial hires.
About the role
This is a proactive, externally facing sales role focused on generating new commercial venue hire income across both organisations.
You will be the primary driver of new business, working across both venues to identify opportunities, build client relationships, and convert leads into confirmed bookings.
Once a booking is confirmed, delivery is handed over to the internal team at the host venue, leaving you free to keep selling.
You will help shape compelling hire propositions for both venues by understanding what clients need.
Because you work across two organisations in a shared capacity, the role calls for a collaborative, transparent and commercially even-handed approach, showcasing both venues fairly and recommending whichever best fits the client.
Key responsibilities
- Identify and pursue new business across the corporate, public and creative sectors
- Respond to and convert enquiries with tailored proposals and pricing, working to each venue's signed-off rate card
- Build and maintain an active pipeline of prospective clients for future bookings
- Develop client relationships that lead to repeat business for the venues
- Joint offer and positioning
- Showcase both venues fairly, maintaining a coherent and competitive proposition, and work closely with each venue's events team
- Recommend the most suitable venue based on the client's needs and venue’s capabilities
- Sales materials and packages
- Work with each venue's marketing and communications team to improve hire materials
- Help develop new hire packages with each venue
- Provide venue walkthroughs for clients where needed
- Pass on client feedback to both venues so they can improve their commercial offer where required
- Relationship management and handover
- Ensure a smooth handover of confirmed bookings to the delivery teams
- Keep accurate, up-to-date records of leads and pipeline
- Log opportunities promptly so activity is transparent to both venues
Person specification
- A demonstrable track record of generating new business and meeting sales targets in event sales or business development
- Excellent communication and relationship-building skills
- A self-starter able to work independently and manage a pipeline with minimal supervision
- Confidence with proactive outreach, including approaching new prospects
- The ability to work collaboratively across two organisations and manage several stakeholders
- Knowledge of the Nottingham and East Midlands market
- Established networks in relevant sectors (corporate, public, creative)
- Experience selling across multiple venues
- Access to a means of travel for occasional client meetings
- Working arrangements
- Approximately 3 days per week
- Initial 6-month fixed-term freelance contract, with potential to extend subject to performance against target
- Priorities jointly agreed across both organisations (see Ways of working)
- Fee and terms
- Fee of
- £14,000 for the initial 6-month term, funded equally by both venues
- Travel expenses allowance in addition to the fee [rate to be confirmed]
- Potential to extend subject to performance against target
- Targets and performance
- You will work to a combined new-business income target across both venues, measured on business you proactively originate.
Clear definitions of what counts as new business will be provided at the outset.
- A mid-point review at three months acts as a two-way checkpoint: an opportunity to review progress, confirm the balance of activity across both venues, and course-correct if required.
This review considers both the consultant's performance and the support the venues are providing.
- You will maintain an active prospective client pipeline, provide regular written reports where required and attend regular review meetings with both venues.
- Ways of working
- Joint owners: Simon Ackrel (Operations Manager, Broadway) and Sam Harrison (Senior Visitor Experience & Retail Manager, Nottingham Contemporary) jointly own the role and agree priorities together.
- Day-to-day / operational contact: Laura Cubley (Head of Events, Broadway); Holly Matthews (Events Planner, Nottingham Contemporary)
- Prioritisation: a regular joint check-in aligns priorities across both venues and resolves any competing demands on your time.
- Authority: you work to each venue's signed-off rate card and issue each venue's standard, non-negotiable terms and conditions.
Discounts are not within your standing authority and are assessed case by case by your operational/day-to-day contacts.
All provisional holds are placed through each venue’s events calendar, to which you will have access.
- Sign-off: each venue retains final sign-off on events
- Confidentiality: commercial information, client records and pipeline data are handled confidentially and remain the property of the venues.
- #J-18808-Ljbffr
Event Sales Consultant (Freelance) in Nottingham employer: D2N2 Growth Hub
Nottingham Contemporary and Broadway Cinema are exceptional employers, offering a vibrant work culture that thrives on collaboration and creativity. As a freelance Event Sales Consultant, you will benefit from flexible working arrangements, a supportive team environment, and the opportunity to engage with diverse clients across Nottingham's cultural landscape, all while contributing to the success of two iconic venues. With a focus on professional growth and performance-based opportunities, this role is perfect for those looking to make a meaningful impact in the events industry.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sales Consultant (Freelance) in Nottingham
✨Showcase Your Skills with a Public Portfolio
As a freelance sales professional, having a portfolio that highlights your past successes can be a game changer. Include case studies, testimonials, and any results you've achieved in previous roles. This way, potential clients can see your value right away!
✨Join Sales-Focused Online Communities
Here's the scoop: connecting with other sales freelancers can open up doors for collaboration and potential gigs. Platforms like LinkedIn Groups or even dedicated forums for sales pros are perfect for staying in the loop about new opportunities and sharing experiences.
✨Network at Industry Events
Don’t underestimate the power of face-to-face networking! Attend industry conferences, seminars, and local meetups. They’re perfect for building relationships and finding potential clients who are in need of your sales expertise. Plus, it's a great way to showcase your personality!
✨Pitch Directly to Companies Like D2N2 Growth Hub
When hunting for freelance gigs, don't shy away from reaching out directly to companies like D2N2 Growth Hub. Sending a personalised pitch that highlights how you can solve their specific sales challenges might just put you in the right spot at the right time. Make sure to link to your portfolio!
We think you need these skills to ace Event Sales Consultant (Freelance) in Nottingham
Some tips for your application 🫡
Show Off Your Sales Wins:In the sales and business development world, it’s all about results! Make sure to highlight your previous sales achievements in your CV. Metrics matter, so mention specific numbers, targets you’ve met (or exceeded), and successful strategies you've implemented in past roles. This will help us see your impact at a glance!
Tailor Your Portfolio:For this freelance role, having a well-crafted portfolio is crucial. Include case studies that showcase your previous projects, the challenges you faced, and how you overcame them. If you can, add testimonials from clients that speak to how you drove sales or developed strong business relationships. This not only adds credibility but also demonstrates your ability to deliver.
Be Clear About Your Rates:When applying for freelance gigs like this one at D2N2 Growth Hub, transparency is key. In your covering documents, make sure to include your rates or a rough expectation of what you charge. This saves time for both you and us and shows you’re serious about your freelance career!
Convey Your Learning Agility:As a freelancer in sales, being adaptable is essential. In your application, share examples of how you quickly learn new products or services and adjust your strategies accordingly. Show us that you can dive into different industries seamlessly – that’s what we love to see!
How to prepare for a job interview at D2N2 Growth Hub
✨Showcase Your Success Stories
As a freelancer in sales and business development, it’s crucial to have a bag full of stories demonstrating how you've driven sales or built relationships. Prepare specific examples that highlight your past successes, detailing the strategies you used and the results you achieved. This way, you'll not only show what you can do, but also provide tangible evidence of your capabilities.
✨Know Your Market Inside Out
Stay on top of industry trends and understand the market landscape for the niche you’re targeting. Familiarise yourself with challenges potential clients face and be ready to discuss how your unique approach can solve those problems. This knowledge will impress your interviewers at D2N2 Growth Hub, showing them you’re not just another freelancer, but someone who truly gets the environment they're operating in.
✨Pitch Yourself Like a Client
When interviewing for a freelance gig, think of it as pitching yourself to a potential client. Highlight your services in a way that speaks directly to their needs. Prepare to discuss your rates and the value you bring to the table. After all, you'll be negotiating with them as equal partners, so be upfront about what you can offer and why it’s worth their investment.
✨Anticipate Scenario-Based Questions
Expect some scenario-based questions during the interview. They may ask how you would handle a slow sales period or a difficult client. Prepare for these by thinking through your past experiences and highlighting your problem-solving skills. Being able to articulate how you would navigate realistic challenges will set you apart and show them you aren't just ready for the role at D2N2 Growth Hub, but equipped to excel in it.
