Regional Account Manager (Field Based) (Scotland)

We are proud to be working on an exclusive retained basis with a leading Pet Food Manufacturer seeking an experienced Regional Account Manager. This is a key commercial role, responsible for driving sales growth within your designated regions while supporting the Senior Sales Team in developing and managing major key accounts. This is a fantastic opportunity for a commercially driven individual with a passion for the pet and garden centre trade to make a significant impact in a dynamic and growing business.

Region responsibility - Scotland, North East, North Yorkshire and Cumbria

Key Responsibilities:

• Identify and develop new business opportunities while maximising sales from existing accounts within your region.
• Drive revenue through account growth, new business development, and exceptional customer relationship management.
• Build and maintain strong relationships with key influencers and decision-makers within the territory.
• Ensure wide distribution of the existing product range and successful introduction of new product development (NPD).
• Provide timely and detailed call reports to the Head of Sales, including updates on new business wins, line extensions, and lost sales with root cause analysis.
• Monitor competitor activity, including product launches, promotions, and pricing, and share market intelligence with the broader team.
• Report monthly on regional sales performance, highlighting key wins, challenges, and strategic opportunities.
• Attend and represent the company at trade shows and industry events.
• Collaborate with the Head of Sales to establish and deliver against sales targets and budgets for your region.
• Support the Senior Sales Team on strategic account development, including attending meetings and executing follow-up actions.
• Provide occasional administrative assistance to members of the Senior Sales Team as needed.
• Conduct regular, structured visits to all garden centres and pet retail outlets within your territory, with a clear journey plan in place.
• Place special focus on key accounts within Garden Centre Groups, ensuring regular engagement and support.
• Maintain a strong field presence, working in territory at least four days per week, with dedicated office time allocated for administrative duties and customer communications.
• Proactively pursue new account development and re-engage underperforming or lapsed accounts.

Person Specification:

• Proven experience in field sales, specifically within the garden centre and pet trade (essential).
• Demonstrated success in driving revenue through strategic account development and winning new business.
• Strong local network and industry contacts within the pet and garden retail sector.
• Ability to manage relationships with key regional accounts, providing tailored support and commercial advice.
• Confident in delivering quotes, negotiating pricing, and supporting customers with product knowledge and category insights.
• Skilled in creating and executing effective territory plans to meet and exceed sales targets.
• Capable of working autonomously, managing your own time and priorities effectively.

Key Skills & Attributes:

• Excellent interpersonal and negotiation skills with a proven ability to build lasting relationships.
• Proactive, self-driven, and motivated by achieving sales targets.
• Strong commercial acumen and confident decision-making ability.
• Proficient in Microsoft Excel and PowerPoint.
• Able to build and maintain a broad network of industry contacts.
• A growth mindset with the drive for continuous personal and career development.
• Full UK driving licence is essential.

This is an exciting opportunity for a motivated sales professional who is passionate about the pet food industry and looking to take the next step in their career with a respected and ambitious company.