Marketing Lead (Senior Product Manager) UK, Ireland, and Nordics

Cytokinetics is a late-stage, specialty cardiovascular biopharmaceutical company focused on discovering, developing and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which cardiac muscle performance is compromised. As a leader in muscle biology and the mechanics of muscle performance, the company is developing small molecule drug candidates specifically engineered to impact myocardial muscle function and contractility. It’s an exciting time to join Cytokinetics. We’re seeking trailblazing, results-oriented sales and marketing professionals who are ready to embrace this exciting opportunity to make a significant impact and shape the future of our company.

As part of the Commercial organisation, Marketing Lead, UK, Ireland and Nordics plays a key role in driving the marketing strategy and execution for innovative cardiovascular therapies across the UK, Ireland and Nordics (UKIN). Reporting to the Head of Commercial (UKIN), the position combines strategic contribution with strong operational leadership to support successful product launches and sustainable brand growth. The role works in close partnership with cross-functional teams including Medical Affairs, Regulatory, Market Access, and Sales, as well as with Global and Regional Marketing counterparts. The incumbent contributes to the adaptation and evolution of brand strategy, ensures effective omnichannel execution, and supports business performance while maintaining full compliance with internal and external requirements.

Key Responsibilities

• Lead the development, adaptation, and delivery of local marketing strategies and plans in alignment with global and regional brand frameworks.
• Contribute to the evolution of brand positioning, value propositions, and lifecycle priorities by integrating local market insights, competitive intelligence, and customer needs.
• Build and steer comprehensive pre-launch, launch and post-launch plans, ensuring cross‑functional alignment, planning and execution readiness.
• Translate scientific and clinical data into clear, compelling, and differentiated customer narratives.
• Drive omnichannel engagement initiatives to effectively engage healthcare professionals through digital platforms, congresses, and face‑to‑face interactions.
• Partner with sales leadership to support field force enablement, including training on brand strategy, campaigns, and tools.
• Lead market research activities and competitive analysis to inform both tactical decisions and forward‑looking planning.
• Act as a key partner to the Medical Affairs, Regulatory, Market Access, and Sales teams to ensure integrated, compliant brand execution.
• Serve as a primary interface with Global and Regional Marketing teams, providing local market input and contributing to broader strategic discussions.
• Manage relationships with external agencies, media partners, and event organisers to ensure high‑quality delivery aligned with brand objectives.
• Plan and oversee the company’s participation in national and regional congresses, symposia, and educational initiatives.
• Own and manage marketing budgets and financial processes in line with strategic and operational priorities.
• Monitor brand performance, launch progress, and key business risks, providing regular updates to local, EU and global stakeholders.
• Ensure compliance with company SOPs, promotional codes, and applicable regulations, while supporting continuous improvement of marketing processes and ways of working.
• Provide leadership and direction to marketing resources and extended cross‑functional contributors to drive accountability and performance.
• Contribute to the definition of operational priorities and resourcing to support business objectives.
• Support the development of marketing capabilities, best practices, and cross‑functional collaboration within the affiliate.

Qualifications & Experience

• Bachelor’s degree in science, pharmacy, or medical science; an advanced degree in marketing, business administration, or a related field is preferred.
• Demonstrated successful marketing leadership of speciality launches, including full‑omnichannel approach.
• Significant experience (5+ years) in pharmaceutical marketing, omnichannel strategy, or related commercial roles.
• Experience in cardiovascular and/or specialty products, ideally within competitive or innovative therapeutic areas.
• Strong scientific acumen with the ability to translate complex clinical data into impactful marketing strategies.
• Solid understanding of ABPI regulations.
• Demonstrated project management experience with strong planning, prioritisation, and cross‑functional coordination skills.
• Extensive experience working with vendor management/external agencies and partners (digital, media, events, congresses).
• Excellent interpersonal, communication, and presentation skills.

Key Competencies

• Strategic and analytical thinking combined with a hands‑on, execution‑oriented approach.
• Strong leadership presence with the ability to influence and collaborate across functions and levels.
• Ability to operate effectively in complex and evolving environments.
• High degree of autonomy, with a can‑do, self‑starting attitude.
• High level of organisational rigour and ability to manage multiple priorities.
• Clear and concise communication skills, with the ability to convey complex information effectively.

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team, we would love to hear from you.

Please review our General Data Protection Regulation (GDPR) policy PRIOR to applying. Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking. We keep the patient front and centre in all we do – all actions and decisions are in service of the patient and their caregivers. We champion integrity, ethics, doing the right thing, and being our best selves.