At a Glance
- Tasks: Lead marketing strategies for innovative cardiovascular therapies across the UK, Ireland, and Nordics.
- Company: Join a pioneering biopharmaceutical company focused on cardiac muscle dysfunction.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and patient pathways.
- Why this job: Make a real impact in healthcare by driving successful product launches and brand growth.
- Qualifications: 5+ years in pharmaceutical marketing with strong leadership and strategic skills.
The predicted salary is between 60000 - 80000 £ per year.
Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction.
As part of the Commercial organisation, the Marketing Lead, UK, Ireland and Nordics plays a key role in driving the marketing strategy and execution for innovative cardiovascular therapies across the UK, Ireland and Nordics (UKIN). Reporting to the Head of Commercial (UKIN), the position combines strategic contribution with strong operational leadership to support successful product launches and sustainable brand growth. The role works in close partnership with cross-functional teams including Medical Affairs, Regulatory, Market Access, and Sales, as well as with Global and Regional Marketing counterparts. The incumbent contributes to the adaptation and evolution of brand strategy, ensures effective omnichannel execution, and supports business performance while maintaining full compliance with internal and external requirements.
Key Responsibilities
- Lead the development, adaptation, and delivery of local marketing strategies and plans in alignment with global and regional brand frameworks.
- Drive alignment of brand strategy with NHS priorities, clinical guidelines, and local care pathways to enable optimal uptake across ICSs and health systems.
- Contribute to the evolution of brand positioning, value propositions, and lifecycle priorities by integrating local market insights, competitive intelligence, and customer needs.
- Lead end-to-end launch excellence, including readiness assessment, cross-functional orchestration, KPI definition, and rapid optimisation post-launch.
- Translate scientific and clinical data into clear, compelling, and differentiated customer narratives.
- Drive omnichannel engagement initiatives to effectively engage healthcare professionals through digital platforms, congresses, and face-to-face interactions.
- Partner with sales leadership to support field force enablement, including training on brand strategy, campaigns, and tools.
- Lead market research activities and competitive analysis to inform both tactical decisions and forward-looking planning.
- Act as a key partner to the Medical Affairs, Regulatory, Market Access, and Sales teams to ensure integrated, compliant brand execution.
- Serve as a primary interface with Global and Regional Marketing teams, providing local market input and contributing to broader strategic discussions.
- Manage relationships with external agencies, media partners, and event organisers to ensure high-quality delivery aligned with brand objectives.
- Plan and oversee the company’s participation in national and regional congresses, symposia, and educational initiatives.
- Own and manage marketing budgets and financial processes in line with strategic and operational priorities.
- Monitor brand performance, launch progress, and key business risks, providing regular updates to local, EU and global stakeholders.
- Ensure compliance with company SOPs, promotional codes, and applicable regulations, while supporting continuous improvement of marketing processes and ways of working.
- Provide leadership and direction to marketing resources and extended cross-functional contributors to drive accountability and performance.
- Contribute to the definition of operational priorities and resourcing to support business objectives.
- Support the development of marketing capabilities, best practices, and cross-functional collaboration within the affiliate.
- Map and influence patient pathways to identify barriers to diagnosis, referral, and treatment initiation, ensuring optimal positioning of the brand.
- Lead and influence cross-functional teams in a matrix environment, driving alignment, accountability, and high performance without direct authority.
- Define and track key performance indicators (KPIs), leveraging analytics to drive informed decision-making and continuous improvement.
Qualifications & Experience
- Bachelor’s degree in science, pharmacy, or medical science; an advanced degree in marketing, business administration, or a related field is preferred.
- Demonstrated successful marketing leadership of speciality launches, including full-omnichannel approach.
- Significant experience (5+ years) in pharmaceutical marketing, omnichannel strategy, or related commercial roles.
- Strong understanding of UK healthcare system, including NICE processes, formularies, and regional access dynamics.
- Experience in cardiovascular and/or specialty products, ideally within competitive or innovative therapeutic areas.
- Strong scientific acumen with the ability to translate complex clinical data into impactful marketing strategies.
- Solid understanding of ABPI regulations.
- Demonstrated project management experience with strong planning, prioritisation, and cross-functional coordination skills.
- Extensive experience working with vendor management/external agencies and partners (digital, media, events, congresses).
- Excellent interpersonal, communication, and presentation skills.
Key Competencies
- Strategic and analytical thinking combined with a hands-on, execution-oriented approach.
- Strong leadership presence with the ability to influence and collaborate across functions and levels.
- Ability to operate effectively in complex and evolving environments.
- High degree of autonomy, with a can-do, self-starting attitude.
- High level of organisational rigour and ability to manage multiple priorities.
- Clear and concise communication skills, with the ability to convey complex information effectively.
Marketing Lead (Sr Product Manager), UK, Ireland, and Nordics in Cardiff employer: Cytokinetics
Cytokinetics is an exceptional employer that fosters a collaborative and innovative work culture, particularly for those passionate about advancing cardiovascular therapies. With a strong emphasis on employee growth and development, team members are encouraged to leverage their expertise in a supportive environment that values local market insights and strategic thinking. Working in the UK and Nordics offers unique opportunities to make a meaningful impact in the healthcare sector while being part of a dynamic team dedicated to improving patient outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead (Sr Product Manager), UK, Ireland, and Nordics in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cytokinetics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cytokinetics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cytokinetics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cytokinetics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead (Sr Product Manager), UK, Ireland, and Nordics in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cytokinetics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cytokinetics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cytokinetics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cytokinetics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cytokinetics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cytokinetics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
