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- Tasks: Lead marketing strategies for life-saving biotechnological products and services.
- Company: Cytiva is a pioneering company in life sciences, diagnostics, and biotechnology.
- Benefits: Enjoy a culture of belonging, continuous improvement, and impactful work.
- Why this job: Make a real difference in human health while innovating with a passionate team.
- Qualifications: 10+ years in strategic marketing, ideally in life sciences, with strong leadership skills.
- Other info: This role is based on-site in Amersham, UK.
The predicted salary is between 43200 - 72000 £ per year.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
The Senior Director, Marketing, Hardware Systems, is responsible for developing and executing comprehensive marketing, brand and external communication strategies, tactical plans and programs to develop compelling value propositions and optimize market share and profitability. It works across a broad and varied portfolio of products, solutions and services to develop and maintain market orientation for the business. It partners cross-functionally (e.g., with sales, strategy, R&D) and leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics to influence new product/service development.
This position reports to Vice President, Marketing, Cytiva, with a dotted line to the President, Hardware Systems, and is part of both Cytiva’s global marketing leadership team and the Hardware Systems leadership team. The role is on-site at our Amersham Place, UK site.
What You’ll Do
- This senior leadership role is accountable for marketing, demand and lead generation for Hardware Systems full portfolio of hardware, software, connected systems, digital and automation offerings, SaaS, equipment services and service offerings.
- Align Hardware Systems stakeholders on strategic and tactical marketing goals, including engaging upstream with R&D and product management in market-oriented value-proposition design.
- Define marketing campaign strategies, NPI launch programs and lead generation that supports revenue, share of wallet expansion and therapeutic process acquisition goals and objectives agreed with product and commercial leadership.
- Own and facilitate the Hardware Systems marketing planning cycle aligned to the overall Cytiva marketing planning process and partnering for campaign design across all relevant teams in Cytiva.
- Develop, lead and coach a multidisciplinary team of market-oriented segment-led and product marketers with a focus on domain knowledge development and marketing excellence.
- Constantly assess and align team with evolving market application and segment trends.
- Budget responsibility for lead generation, Tier 2 marketing events, market and customer insights and development of process application data to maintain Cytiva as thought leader in the bioprocessing space.
- As a part of the Hardware Systems leadership team you will continue to define the future of a new business in a very dynamic space.
Who You Are
- 10+ years experience in strategic or content-based marketing, product marketing, sales or related field - demonstrable track record of driving innovative high impact marketing programs.
- 10+ years of demonstrated senior leadership skills to lead and develop teams and shape/lead growth vision and marketing strategy with a proven track record of driving strategic direction.
- 10+ years experience in Life Sciences field, ideally with demonstrated knowledge of integrated solutions, software as a service, equipment services, digital and automation as well as equipment services.
- Masters, MBA or doctorate level qualifications in Biomanufacturing or Marketing.
- Track record in building and developing high-performing teams.
- Demonstrable track record of executive level communication skills and influencing.
- Deep strategic marketing expertise – segmentation, targeting, positioning, and campaign development with demonstrated marketing strategy formulation and leadership for a diverse portfolio, and a proven track record of implementing a data driven approach to segment decision making.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Senior Director, Marketing employer: Cytiva
Contact Detail:
Cytiva Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Marketing
✨Tip Number 1
Familiarise yourself with the Danaher Business System. Understanding this system will not only help you align with Cytiva's values but also demonstrate your commitment to continuous improvement, which is crucial for a Senior Director role.
✨Tip Number 2
Network with current and former employees of Cytiva or Danaher. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 3
Stay updated on the latest trends in life sciences and biotechnology. Being knowledgeable about current market conditions and innovations will allow you to speak confidently about how you can contribute to Cytiva's mission.
✨Tip Number 4
Prepare to discuss your leadership style and past experiences in developing high-performing teams. Highlighting your ability to lead and inspire others will be key in showcasing your fit for this senior role.
We think you need these skills to ace Senior Director, Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in strategic marketing and leadership roles. Focus on quantifiable achievements that demonstrate your ability to drive innovative marketing programmes, especially in the life sciences sector.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the life sciences industry and your understanding of Cytiva's mission. Discuss how your background aligns with the responsibilities of the Senior Director, Marketing role and how you can contribute to their goals.
Showcase Leadership Experience: Emphasise your senior leadership skills and experience in developing high-performing teams. Provide examples of how you've shaped marketing strategies and driven growth in previous roles, particularly in dynamic environments.
Highlight Relevant Qualifications: Mention any advanced degrees or certifications related to marketing or biomanufacturing. This will strengthen your application and show that you have the educational background to support your extensive experience in the field.
How to prepare for a job interview at Cytiva
✨Understand the Company Culture
Before your interview, take some time to research Cytiva's culture and values. They emphasise innovation and a commitment to making a difference in life sciences. Show that you align with these values and can contribute to their mission.
✨Demonstrate Strategic Thinking
As a Senior Director of Marketing, you'll need to showcase your ability to think strategically. Prepare examples of past marketing campaigns you've led, focusing on how you developed strategies that drove results and aligned with business goals.
✨Highlight Leadership Experience
With over 10 years of experience required, be ready to discuss your leadership style and how you've successfully built and developed high-performing teams. Share specific instances where your leadership made a significant impact on team performance or project outcomes.
✨Prepare for Executive-Level Communication
Given the seniority of the role, you'll need to demonstrate strong communication skills. Practice articulating your ideas clearly and confidently, especially when discussing complex marketing strategies or data-driven decisions. Tailor your language to resonate with executive-level stakeholders.
