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- Tasks: Lead global marketing strategies and drive customer segmentation for impactful life sciences solutions.
- Company: Cytiva, part of Danaher, dedicated to transforming human health through innovation.
- Benefits: Competitive salary, career growth opportunities, and a culture of belonging.
- Why this job: Make a real difference in life sciences while working with passionate professionals.
- Qualifications: Bachelor’s degree in marketing or business; extensive experience in strategic marketing leadership.
- Other info: Join a dynamic team focused on solving complex challenges in a regulated B2B environment.
The predicted salary is between 72000 - 108000 £ per year.
Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
The Senior Director, Segment Marketing provides strategic leadership across global segment marketing functions, driving enterprise-wide customer segmentation, market prioritization, and integrated go-to-market strategies. This role leads through subordinate managers and is accountable for the performance and results of multiple related teams. It contributes to the development of long-term functional strategy and annual business plans, ensuring alignment with organizational objectives.
What You Will Do- Develop and execute global marketing customer segmentation strategies and shape enterprise marketing investment priorities.
- Lead long-term planning for customer segmentation and market growth initiatives.
- Collaborate with senior leaders across product, commercial, and marketing functions to align segment strategies to the corporate brand narrative, overarching company directives and strategies.
- Develop segment value propositions and messaging guidelines that can be leveraged in outbound marketing campaigns.
- Oversee demand modeling, market sizing, and share-growth initiatives.
- Represent segment marketing in executive forums and strategic planning processes.
- Lead and mentor a team of directors and senior managers across multiple segment marketing teams.
- Bachelor’s degree in marketing, business, or a related field (MBA preferred).
- Long-standing experience in strategic marketing or customer-led growth roles.
- Long-standing experience leading senior marketing professionals or cross-functional teams.
- Expert in customer-centric, market oriented segmentation strategy, market modeling, and demand planning.
- Proven track record of influencing senior product and commercial leadership.
- Strong enterprise-level planning, collaboration, and communication skills.
- Experience working globally or in matrixed, regulated B2B industries.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
Senior Director, Segment Marketing in Milton Keynes employer: Cytiva
Contact Detail:
Cytiva Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Segment Marketing in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to your connections in the life sciences and biotechnology sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings at Cytiva!
✨Tip Number 2
Prepare for those interviews by researching Cytiva’s recent projects and innovations. Show them you’re not just another candidate; demonstrate your passion for their mission to transform human health. Tailor your responses to highlight how your experience aligns with their goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers. Focus on articulating your strategic marketing experience and how it can drive customer segmentation and market growth at Cytiva.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to the impactful work we do at Cytiva.
We think you need these skills to ace Senior Director, Segment Marketing in Milton Keynes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Senior Director, Segment Marketing role. Highlight your strategic marketing experience and any leadership roles you've held to show us you're the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re passionate about life sciences and how your background makes you a perfect match for our team. Be genuine and let your personality shine through!
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. We want to see how you've driven results in previous positions, especially in customer segmentation and market growth initiatives.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Cytiva!
How to prepare for a job interview at Cytiva
✨Know Your Stuff
Make sure you thoroughly understand Cytiva's mission and the role of Senior Director, Segment Marketing. Familiarise yourself with their products and how they impact life sciences. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Skills
Prepare examples that demonstrate your ability to lead teams and influence senior leadership. Think about specific instances where you've successfully driven marketing strategies or collaborated across functions to achieve results.
✨Understand Market Dynamics
Brush up on customer-centric marketing strategies and market modelling techniques. Be ready to discuss how you would approach customer segmentation and demand planning in a regulated B2B environment, as this is crucial for the role.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company’s future and your potential role in it. Inquire about their current challenges in segment marketing or how they envision the evolution of their marketing strategies in the coming years.
