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For Companies Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career. Learn about the Danaher Business System which makes everything possible.
The Senior Director, Segment Marketing provides strategic leadership across global segment marketing functions, driving enterprise-wide customer segmentation, market prioritization, and integrated go-to-market strategies. This role leads through subordinate managers and is accountable for the performance and results of multiple related teams. It contributes to the development of long-term functional strategy and annual business plans, ensuring alignment with organizational objectives.
What You Will Do
- Develop and execute global marketing customer segmentation strategies and shape enterprise marketing investment priorities.
- Lead long-term planning for customer segmentation and market growth initiatives.
- Collaborate with senior leaders across product, commercial, and marketing functions to align segment strategies to the corporate brand narrative, overarching company directives and strategies.
- Develop segment value propositions and messaging guidelines that can be leveraged in outbound marketing campaigns.
- Oversee demand modeling, market sizing, and share-growth initiatives.
- Represent segment marketing in executive forums and strategic planning processes.
- Lead and mentor a team of directors and senior managers across multiple segment marketing teams.
Who You Are
- Bachelor’s degree in marketing, business, or a related field (MBA preferred).
- Long-standing experience in strategic marketing or customer-led growth roles.
- Long-standing experience leading senior marketing professionals or cross-functional teams.
- Expert in customer-centric, market oriented segmentation strategy, market modeling, and demand planning.
- Proven track record of influencing senior product and commercial leadership.
- Strong enterprise-level planning, collaboration, and communication skills.
- Experience working globally or in matrixed, regulated B2B industries.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
Senior Director, Segment Marketing in Amersham employer: Cytiva
Contact Detail:
Cytiva Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Segment Marketing in Amersham
✨Tip Number 1
Network like a pro! Reach out to connections in the life sciences and biotechnology sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Cytiva and Danaher’s values. Understand their commitment to innovation and how you can contribute to that mission. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 3
Showcase your leadership skills! When discussing your past roles, highlight how you've led teams and driven marketing strategies. Use specific examples that demonstrate your ability to influence and collaborate across functions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Cytiva and making a real difference in the field.
We think you need these skills to ace Senior Director, Segment Marketing in Amersham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Senior Director, Segment Marketing role. Highlight your strategic marketing experience and any leadership roles you've held to show us you're the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re passionate about life sciences and how your background makes you a great candidate. Be sure to connect your past experiences with the responsibilities outlined in the job description.
Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements. We want to see how you've driven results in previous roles, especially in customer segmentation and market growth initiatives.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Cytiva!
How to prepare for a job interview at Cytiva
✨Know Your Stuff
Before the interview, dive deep into Cytiva's mission and values. Understand their role in life sciences and how they innovate for impact. This will help you connect your experience with their goals and show that you're genuinely interested in making a difference.
✨Showcase Your Leadership Skills
As a Senior Director, you'll need to demonstrate your ability to lead teams effectively. Prepare examples of how you've successfully managed cross-functional teams and driven strategic marketing initiatives. Highlight your experience in mentoring others and influencing senior leadership.
✨Be Ready to Discuss Market Strategies
Brush up on your knowledge of customer segmentation and market growth strategies. Be prepared to discuss how you've developed and executed similar strategies in the past. This will show that you can hit the ground running and contribute to their long-term functional strategy.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about their current challenges in segment marketing or how they envision the future of their marketing strategies. This not only shows your interest but also your strategic thinking.
