At a Glance
- Tasks: Lead customer acquisition and optimise digital performance for a creative education organisation.
- Company: Cygnets Art School, dedicated to inspiring creativity in children through art education.
- Benefits: Flexible remote work, competitive salary, and the chance to shape a new role.
- Other info: Join a growing organisation with exciting projects and career development opportunities.
- Why this job: Make a real impact on growth while working with a passionate team.
- Qualifications: Experience in managing Meta Ads, Google Ads, and strong analytical skills.
The predicted salary is between 34000 - 34000 £ per year.
Location: Flexible / Remote
Salary: £34,000 (£20,400 pro rata based on a 0.6 FTE contract)
Hours: Initial freelance contract, approximately 24 hours per week (0.6 FTE / 3 days per week / flexible), with the opportunity to transition into a permanent employed position.
About Us
Cygnets Art School is a growing organisation dedicated to inspiring creativity through high-quality art education for children. Alongside our established franchise network, we're investing in exciting new areas of growth, including Cygnets Online and the Cygnets Foundation. As we continue to expand, we're looking for a Performance Marketing Manager to help accelerate customer acquisition, improve marketing performance and support the next stage of our growth.
Job Purpose
The Performance Marketing Manager will lead customer acquisition and digital performance across the Cygnets Group, helping generate more enquiries, improve conversion rates and maximise return on marketing investment across both our B2C and B2B audiences. Working closely with the Marketing Director and Social & Community Manager, you'll take ownership of paid advertising, search visibility, website optimisation, analytics and performance reporting, helping drive growth across our franchise network, Cygnets Online and other key business initiatives.
Key Responsibilities
- Performance Marketing
- Plan, manage and optimise paid advertising campaigns across Meta and Google.
- Monitor campaign performance, budgets and return on investment.
- Continually test audiences, creatives, messaging and landing experiences to improve results.
- Identify opportunities to increase enquiries, memberships and customer acquisition across the business.
- Search Visibility
- Lead the ongoing optimisation of search visibility across the Cygnets Group.
- Improve organic search performance, local search rankings and Google Business Profiles.
- Conduct keyword and competitor research to identify new growth opportunities.
- Work alongside external developers to improve technical SEO and website performance.
- Stay up to date with emerging AI search trends and recommend opportunities where appropriate.
- Website & Conversion Optimisation
- Analyse website performance and user journeys to improve conversion rates.
- Recommend and test improvements to landing pages, calls-to-action and customer journeys.
- Work with colleagues and external developers to implement improvements.
- Analytics & Insights
- Manage Google Analytics and other reporting tools to provide clear performance insights.
- Produce regular reports on marketing performance, customer acquisition and campaign effectiveness.
- Use data to identify opportunities, inform decision-making and continuously improve results.
- Marketing Campaign Support
- Work closely with the Marketing Director and wider team to support integrated marketing campaigns.
- Support customer acquisition initiatives across the franchise network.
- Contribute to the successful launch and growth of Cygnets Online.
- Provide performance marketing support for wider business initiatives as the organisation continues to grow.
Skills & Experience
- Proven experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of SEO, search visibility and website optimisation.
- Experience using Google Analytics (GA4) and other marketing reporting tools.
- Understanding of conversion rate optimisation and customer acquisition strategies.
- Strong analytical skills with the ability to interpret data and make informed recommendations.
- Excellent organisation and project management skills.
- Ability to work independently whilst collaborating effectively with a wider team.
- Experience working within the education sector, a franchise or multi-site business, a subscription-based business or an e-commerce environment would be advantageous but is not essential.
What Success Looks Like
- Increased the number and quality of enquiries generated through paid marketing channels.
- Improved return on investment across Meta and Google advertising.
- Strengthened the Group's organic search visibility and local search performance.
- Delivered meaningful improvements to website conversion rates through testing and optimisation.
- Developed clear reporting that helps inform marketing decisions across the business.
- Played a key role in supporting the successful growth of Cygnets Online and wider customer acquisition initiatives.
Benefits
- Join a growing organisation with ambitious plans for the future.
- Flexible, remote working.
- Work across multiple brands and exciting growth projects.
- Opportunity to shape a newly created specialist role.
- Be part of a collaborative leadership team where your work will have a direct impact on business growth.
Performance Marketing Manager in London employer: Cynets Art School
Cygnets Art School is an exceptional employer, offering a flexible remote working environment that empowers you to take ownership of your role in driving customer acquisition and digital performance. With a strong focus on collaboration and professional growth, you'll have the opportunity to work closely with experienced colleagues while contributing to meaningful projects that impact both B2C and B2B audiences. Join us to be part of a vibrant culture that values creativity and innovation, all from the comfort of your own home.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Cynets Art School.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Cynets Art School and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Performance Marketing Manager at Cynets Art School.
How to prepare for a job interview at Cynets Art School
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Cynets Art School.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Cynets Art School. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Cynets Art School.
