Demand Manager- KBF Small Business in London

Location: NAM East Coast or UK

Contract: Permanent, Full Time

About Us: Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa. Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions.

About the Role: KBF is Cyncly's largest and most strategically significant business unit — spanning two distinct but complementary markets that together cover the full design-to-manufacture value chain. On the retail side, Cyncly software powers the way kitchen, bath, and furniture designers design and sell. On the manufacturing side, Cyncly software runs the production, operations, and business management of the cabinet and furniture manufacturers who bring those designs to life.

The Demand Manager for KBF Small Business (KBF SB) is part of the KBF Industry team. You will own the small business demand strategy, supporting both sales-led growth (SLG) and product-led growth (PLG) go-to-market models. You will be responsible for the growth levers, the target account and segment logic, program architectures, and the pipeline targets. You will work closely with Growth Marketing — our shared marketing engine for scaling demand channels — to execute across paid media, organic social, email, events, and field marketing. You will set the direction and work with them to deliver at scale. You will be measured against marketing's contribution to KBF Small Business’ bookings and ecommerce targets — not on campaign volume or activity.

Key Responsibilities:

• Own the KBF SB demand strategy, pipeline contribution.
• Translate KBF SB’s three growth levers — defend and grow the core install base, activate new growth vectors (cross-sell, web solutions, payments), new logo acquisition — into a demand program plan with clear pipeline targets.
• Set marketing's pipeline contribution targets by segment and growth lever, and be measured against them on a quarterly basis.
• Partner with Growth Marketing for execution at scale.
• Brief Growth Marketing on demand priorities, segment targets, campaign objectives, and success metrics before every program.
• Own the integrated KBF SB demand plan as the input to Growth Marketing's execution across paid, email, events, and field marketing channels.
• Partner on CAC targets and conversion expectations across segments.
• Drive cyncly.com as KBF SB’s digital demand and signup engine.
• Plan and execute multi-channel digital campaigns designed to drive small business signups.
• Report on pipeline creation and demand program performance on the weekly rhythm of business cadence.

Experience:

• 5+ years of experience of dedicated demand generation, growth marketing, or campaign management in B2B technology or SaaS.
• Proven SLG experience: building and managing enterprise and/or SMB target account programs across multiple channels.
• PLG experience is a strong plus.
• Experience using organic social (as well as paid) to drive high-volume signups and/or product-level awareness.
• Comfortable with event strategy and management as a pipeline driver.
• Analytical fluency: pipeline data, CAC, conversion metrics, and program ROI are natural working tools.

Skills & Competencies:

• Pipeline accountability — connects demand programs to bookings contribution.
• Partner mindset — builds Growth Marketing into a true execution partner.
• Data discipline — uses pipeline and performance data to prioritize investment.
• Executional rigor — writes briefs and plans that are complete and clear enough to execute without handholding.
• Agentic marketing fluency — comfortable working with and directing AI agents within an agentic marketing platform.

Working for us: At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills — and we thrive when we work together with openness, trust, and respect. Here, you’ll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You’ll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth.

In accordance with applicable pay transparency laws, we are committed to providing clear and equitable compensation information. For this remote position, the expected salary range is 75,000 - $90,000 USD, depending on location, experience, and qualifications. This role may also be eligible for additional compensation such as bonuses, commissions, or equity, as well as a comprehensive benefits package.

Equal Opportunity Employer Statement: Cyncly is committed to equal opportunity and does not discriminate based on race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law.