At a Glance
- Tasks: Lead the launch and growth of Cygnets Online, focusing on membership and customer experience.
- Company: Join Cygnets Art School, a top children's art education provider in the UK.
- Benefits: Flexible remote work, mentorship from the CEO, and significant autonomy.
- Other info: Opportunity for genuine career progression in a supportive team environment.
- Why this job: Be part of an exciting new venture that inspires creativity in children worldwide.
- Qualifications: Experience in marketing campaigns, customer journeys, and membership growth initiatives.
The predicted salary is between 32000 - 35000 £ per year.
Location: Remote / Flexible (UK Based)
Remuneration: £32,000–£35,000 FTE (£25,600–£28,000 pro rata, based on 4 days per week)
Hours: Permanent, 4 days per week (0.8 FTE)
Working directly with the CEO
About Cygnets Art School
Cygnets Art School is one of the UK's leading children's art education providers, delivering structured fine art programmes through a growing network of over 90 locations across the UK. Alongside our established franchise network, we are now launching Cygnets Online – a new digital membership platform designed to bring the Cygnets experience into homes around the world through on-demand art projects, tutorials, creative challenges and educational resources.
The Opportunity
We are looking for an ambitious, commercially-minded and highly organised Growth & Membership Manager to play a leading role in launching and growing Cygnets Online. Working directly with the CEO, you will help shape the future of a new online membership business focused on inspiring creativity in children and families worldwide. You will take ownership of membership growth, customer experience, marketing, content operations, systems and overall business performance.
This is not a traditional marketing role. It is an opportunity to join at the beginning of an exciting new venture and help build something meaningful from an early stage. For the right person, there is genuine opportunity to grow alongside the business, take on increasing responsibility and play a significant leadership role as Cygnets Online develops.
Key Responsibilities
- Membership Growth & Revenue
- Develop and implement strategies to grow memberships and recurring revenue.
- Manage membership launches, promotions and growth campaigns.
- Identify opportunities to improve acquisition, conversion and retention.
- Explore partnership, affiliate and influencer opportunities.
- Analyse business performance and recommend improvements.
- Monitor key growth metrics and identify opportunities to accelerate growth.
- Customer Experience & Retention
- Create and optimise member onboarding journeys.
- Develop strategies to improve engagement, satisfaction and retention.
- Monitor customer behaviour and identify opportunities to reduce churn.
- Oversee member communications and customer support systems.
- Help build an engaged and thriving online community.
- Marketing & Lead Generation
- Manage email marketing campaigns and customer automations.
- Coordinate content marketing activity across relevant channels.
- Support paid advertising campaigns and growth initiatives.
- Develop lead generation campaigns and marketing funnels.
- Monitor campaign performance and return on investment.
- Content & Platform Management
- Coordinate the organisation, upload and release of content.
- Manage and maintain the online content library.
- Work with content creators, freelancers and instructors.
- Help shape the long-term content strategy of the platform.
- Ensure the member experience remains engaging, professional and easy to use.
- Operations & Business Development
- Build systems and processes to support growth.
- Manage key software platforms and integrations.
- Track and report on key metrics including membership growth, revenue, retention, engagement and conversion rates.
- Produce regular performance reports and recommendations.
- Identify operational improvements as the business scales.
- Support the CEO in shaping the long-term direction of Cygnets Online.
About You
We are looking for somebody who is highly organised and proactive, commercially aware and data-driven, entrepreneurial and comfortable working in a growing business environment, confident taking ownership and making decisions, creative, resourceful and solutions-focused, able to work independently and manage multiple projects, and passionate about delivering an exceptional customer experience.
Essential Experience
- Experience managing marketing campaigns, customer journeys or membership growth initiatives
- Strong understanding of customer acquisition and retention strategies
- Excellent communication and copywriting skills
- Strong organisational and project management skills
- Experience using marketing, automation and reporting tools
- Ability to analyse data and make informed commercial decisions
- Experience working in a fast-paced or growing business environment
Highly Desirable Experience
- Experience working within an online membership, subscription or digital learning business
- Experience with platforms such as MemberPress, Kajabi, Teachable, Thinkific or similar
- Experience with email marketing and marketing automation
- Experience with Meta Ads and digital advertising
- Community management experience
- Experience working within education, creative industries or children's services
- Experience managing freelancers, contractors or external agencies
What We Offer
- Flexible remote working
- Direct access to and mentorship from the CEO
- Significant autonomy and ownership from day one
- Opportunity to help build a new business within an established and growing organisation
- Supportive and collaborative team environment
- Genuine long-term progression opportunities
- The opportunity to play a key role in shaping the future of Cygnets Online
Growth & Membership Manager (Cygnets Online) in Bolton employer: Cygnets Art School
Cygnets Art School is an exceptional employer, offering a unique opportunity to join a pioneering digital venture in children's art education. With flexible remote working, direct mentorship from the CEO, and a supportive team culture, employees can thrive while contributing to meaningful projects that inspire creativity in families worldwide. The role of Growth & Membership Manager promises significant autonomy and genuine opportunities for professional growth as the new platform develops.
StudySmarter Expert Advice🤫
We think this is how you could land Growth & Membership Manager (Cygnets Online) in Bolton
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Cygnets Art School looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Growth & Membership Manager (Cygnets Online) at Cygnets Art School, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Growth & Membership Manager (Cygnets Online) in Bolton
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Cygnets Art School, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Cygnets Art School and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Cygnets Art School
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Cygnets Art School might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Cygnets Art School.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
