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- Tasks: Engage clients and develop relationships to drive sales in the retrofit sector.
- Company: Join an award-winning organisation focused on social impact and sustainability.
- Benefits: Enjoy a competitive salary, flexible hybrid working, and career growth opportunities.
- Why this job: Make a real difference in communities while building your sales career.
- Qualifications: Sales experience and a passion for learning about retrofit services are essential.
- Other info: Be part of a diverse team committed to equality and inclusion.
The predicted salary is between 28000 - 39200 £ per year.
Reports To: Sales & Commercial Manager
Salary Scale: £28,000
Location: Hybrid, Holywell
Office Hours: 40 hours per week (flexible working).
About Cyd Innovation
We are an award-winning, social value–driven organisation committed to building a commercially successful business that delivers meaningful social impact. Our mission is to scale the net zero housing retrofit supply chain to help eradicate fuel poverty and address the climate emergency — while making homes healthier, more comfortable, and more affordable to heat. In doing so, we create sustainable commercial opportunities that benefit communities, partners, and the wider housing sector.
Our nationally recognised team brings together over 80 years of combined experience delivering large-scale, area-based energy efficiency programmes at national, regional, and local levels. Collectively, we have supported procurement and delivery across more than £450 million of public sector contracts, with over half focused on energy retrofit works. Our people are central to our success. As a rapidly growing organisation, we are building a team united by a shared commitment to client-focused delivery and high-quality, sustainable retrofit housing projects.
We are now seeking a motivated and driven Sales Executive to join our team and play a key role in supporting our continued growth and expanding our impact across the retrofit sector.
Role Overview
We are seeking a proactive and commercially driven Sales Executive to support the Sales & Commercial Manager in building and developing Cyd Innovation’s retrofit pipeline. This role will focus on outbound engagement, lead qualification, and relationship development, helping to convert early-stage interest into qualified discovery meetings and long-term client opportunities within the social housing and energy efficiency sector. The successful candidate will play a key role in expanding market reach, nurturing prospects, and strengthening the sales funnel for PAS 2035 retrofit service.
Key Responsibilities
- Conduct outbound outreach via phone, LinkedIn, and email to engage prospective clients and introduce Cyd Innovation’s retrofit and PAS 2035 services.
- Identify, qualify, and nurture new business opportunities through effective discovery conversations and needs analysis.
- Proactively identifying and engaging new prospects via LinkedIn to generate sales opportunities.
- Book and coordinate qualified discovery meetings for the Sales & Commercial Manager, supporting consistent pipeline growth and progression.
- Build and maintain professional relationships with prospective clients, developing an understanding of organisational challenges and aligning appropriate solutions.
- Clearly communicate the value and benefits of retrofit delivery, compliance requirements, and PAS 2035 coordination services.
- Generate and develop warm leads, progressing them into qualified opportunities aligned with company sales objectives.
- Provide ongoing pipeline support through proactive follow-up and sustained engagement with prospects.
- Maintain accurate and up-to-date records of all outreach activity, client interactions, and opportunities within the CRM system.
- Work closely with the Sales & Commercial Manager to prioritise leads, share market insights, and support execution of the sales strategy.
- Support attendance at industry trade shows, conferences, and events to promote Cyd Innovation and develop new business opportunities.
- Contribute towards achieving monthly and quarterly pipeline, activity, and performance KPIs.
- Stay informed on industry developments, funding programmes, and competitor activity within the retrofit and decarbonisation sector.
- Provide ad hoc telephone cover and administrative sales support when required.
Qualifications & Experience
- Proven experience in inside sales, business development, telemarketing, or a similar outbound sales role.
- A strong understanding of retrofit services and PAS 2035 standards is desirable but not essential; a willingness to proactively learn and develop sector knowledge is required.
- Excellent communication and interpersonal skills, with the ability to quickly build rapport and credibility with prospective clients.
- Self-motivated and target-driven, with the ability to work independently as well as collaboratively within a team environment.
- Experience using CRM systems (ideally HubSpot) and sales engagement tools.
- Ability to work effectively within a hybrid working environment, balancing office-based and remote responsibilities.
- Strong organisational and time-management skills, with the ability to manage multiple priorities.
- A proactive, resilient attitude with a genuine willingness to learn, develop, and grow within the company.
- Previous experience supporting or attending trade shows and conferences is desirable but not essential.
What We Offer:
- Competitive salary and performance-based incentives.
- Hybrid working model for a flexible work-life balance.
- Comprehensive training and development programs.
- Opportunity to work with a passionate and dedicated team.
- Career growth and advancement opportunities within the company.
- Statutory pension plan and contributions.
- 25 days plus bank holidays with incremental increase after two years’ service up to a maximum of one additional week.
- Paid wellbeing hour every week.
- Frequent team days and social activities.
Equality, Diversity, & Inclusion
Cyd Innovation is committed to creating an equal, diverse, and inclusive workplace. We welcome applicants from all backgrounds and actively encourage people from disadvantaged groups to apply. We are dedicated to fostering a work environment where everyone can thrive and contribute to making a real impact. Cyd means ‘together’ in Welsh, and we believe that a diverse and inclusive team makes our workplace stronger. We are proud to be a disability-friendly employer and encourage applications from individuals with disabilities.
Sales Executive in Wales employer: Cyd Innovation | B Corp
Contact Detail:
Cyd Innovation | B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive in Wales
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and engage in conversations about the retrofit sector. This can lead to valuable insights and potential job opportunities.
✨Tip Number 2
Don’t just wait for job openings to pop up; be proactive! Reach out to companies like Cyd Innovation directly, even if they’re not advertising a Sales Executive role. Show them your enthusiasm and how you can add value to their team.
✨Tip Number 3
Prepare for those discovery meetings! Research potential clients and understand their challenges. Tailor your pitch to highlight how Cyd Innovation’s services can solve their problems and make their lives easier.
✨Tip Number 4
Follow up consistently but respectfully. After initial outreach or meetings, send a quick message to keep the conversation going. This shows your commitment and keeps you top of mind for any future opportunities.
We think you need these skills to ace Sales Executive in Wales
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sales Executive role. Highlight your relevant experience in sales and any knowledge of retrofit services, even if it's just a willingness to learn. We want to see how you can fit into our mission!
Show Your Passion: Let your enthusiasm for the role and our mission shine through in your application. Talk about why you're excited about working in the retrofit sector and how you can contribute to making homes healthier and more affordable.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to describe your skills and experiences, and make sure to demonstrate how they align with what we’re looking for in a Sales Executive.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Cyd Innovation | B Corp
✨Know Your Stuff
Before the interview, make sure you understand Cyd Innovation's mission and the specifics of the retrofit services they offer. Familiarise yourself with PAS 2035 standards and how they relate to energy efficiency. This knowledge will help you speak confidently about how you can contribute to their goals.
✨Show Off Your Communication Skills
As a Sales Executive, your ability to communicate effectively is key. Practice articulating your thoughts clearly and concisely. Prepare examples of how you've built relationships with clients in the past, as this will demonstrate your interpersonal skills and ability to engage prospects.
✨Be Proactive and Prepared
Cyd Innovation values a proactive approach, so come prepared with questions about their sales strategy and market insights. Show that you're not just interested in the role but also in contributing to the company's growth. This will highlight your motivation and readiness to take initiative.
✨Follow Up Like a Pro
After the interview, send a thank-you email to express your appreciation for the opportunity. Mention something specific from the conversation to remind them of your engagement. This simple act can set you apart and reinforce your interest in the position.