Sales Executive in Cardiff

Hours: 40 hours per week (flexible working).

About Cyd Innovation

We are an award-winning, social value–driven organisation committed to building a commercially successful business that delivers meaningful social impact. Our mission is to scale the net zero housing retrofit supply chain to help eradicate fuel poverty and address the climate emergency — while making homes healthier, more comfortable, and more affordable to heat. In doing so, we create sustainable commercial opportunities that benefit communities, partners, and the wider housing sector. Our nationally recognised team brings together over 80 years of combined experience delivering large-scale, area-based energy efficiency programmes at national, regional, and local levels. Collectively, we have supported procurement and delivery across more than £450 million of public sector contracts, with over half focused on energy retrofit works. Our people are central to our success. As a rapidly growing organisation, we are building a team united by a shared commitment to client-focused delivery and high-quality, sustainable retrofit housing projects.

Role Overview

We are seeking a proactive and commercially driven Sales Executive to support the Sales & Commercial Manager in building and developing Cyd Innovation’s retrofit pipeline. This role will focus on outbound engagement, lead qualification, and relationship development, helping to convert early-stage interest into qualified discovery meetings and long-term client opportunities within the social housing and energy efficiency sector. The successful candidate will play a key role in expanding market reach, nurturing prospects, and strengthening the sales funnel for PAS 2035 retrofit service.

Key Responsibilities

• Conduct outbound outreach via phone, LinkedIn, and email to engage prospective clients and introduce Cyd Innovation’s retrofit and PAS 2035 services.
• Identify, qualify, and nurture new business opportunities through effective discovery conversations and needs analysis.
• Proactively identifying and engaging new prospects via LinkedIn to generate sales opportunities.
• Book and coordinate qualified discovery meetings for the Sales & Commercial Manager, supporting consistent pipeline growth and progression.
• Build and maintain professional relationships with prospective clients, developing an understanding of organisational challenges and aligning appropriate solutions.
• Clearly communicate the value and benefits of retrofit delivery, compliance requirements, and PAS 2035 coordination services.
• Generate and develop warm leads, progressing them into qualified opportunities aligned with company sales objectives.
• Provide ongoing pipeline support through proactive follow-up and sustained engagement with prospects.
• Maintain accurate and up-to-date records of all outreach activity, client interactions, and opportunities within the CRM system.
• Work closely with the Sales & Commercial Manager to prioritise leads, share market insights, and support execution of the sales strategy.
• Support attendance at industry trade shows, conferences, and events to promote Cyd Innovation and develop new business opportunities.
• Contribute towards achieving monthly and quarterly pipeline, activity, and performance KPIs.
• Stay informed on industry developments, funding programmes, and competitor activity within the retrofit and decarbonisation sector.
• Provide ad hoc telephone cover and administrative sales support when required.

Qualifications & Experience

• Proven experience in inside sales, business development, telemarketing, or a similar outbound sales role.
• A strong understanding of retrofit services and PAS 2035 standards is desirable but not essential; a willingness to proactively learn and develop sector knowledge is required.
• Excellent communication and interpersonal skills, with the ability to quickly build rapport and credibility with prospective clients.
• Self-motivated and target-driven, with the ability to work independently as well as collaboratively within a team environment.
• Experience using CRM systems (ideally HubSpot) and sales engagement tools.
• Ability to work effectively within a hybrid working environment, balancing office-based and remote responsibilities.
• Strong organisational and time-management skills, with the ability to manage multiple priorities.
• A proactive, resilient attitude with a genuine willingness to learn, develop, and grow within the company.
• Previous experience supporting or attending trade shows and conferences is desirable but not essential.

What We Offer:

• Competitive salary and performance-based incentives.
• Hybrid working model for a flexible work-life balance.
• Comprehensive training and development programs.
• Opportunity to work with a passionate and dedicated team.
• Career growth and advancement opportunities within the company.
• Statutory pension plan and contributions.
• 25 days plus bank holidays with incremental increase after two years’ service up to a maximum of one additional week.
• Paid wellbeing hour every week.
• Frequent team days and social activities.

Equality, Diversity, & Inclusion

Cyd Innovation is committed to creating an equal, diverse, and inclusive workplace. We welcome applicants from all backgrounds and actively encourage people from disadvantaged groups to apply. We are dedicated to fostering a work environment where everyone can thrive and contribute to making a real impact. Cyd means ‘together’ in Welsh, and we believe that a diverse and inclusive team makes our workplace stronger. We are proud to be a disability-friendly employer and encourage applications from individuals with disabilities.