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- Tasks: Lead demand generation strategies to boost customer acquisition and pipeline growth.
- Company: Join Cycode, a leader in cybersecurity solutions, driving innovation in the tech industry.
- Benefits: Enjoy a temporary role with flexible work options and the chance to make a real impact.
- Why this job: Be at the forefront of marketing in a dynamic environment, shaping strategies that drive success.
- Qualifications: Experience in demand generation for cybersecurity or engineering solutions is essential.
- Other info: This is a temporary position lasting 6-9 months, perfect for gaining valuable experience.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Head of Demand Generation – Temp position
Head of Demand Generation – Temp position
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Reporting to the SVP of Marketing, the Interim Head of Demand Generation will be responsible for driving top of funnel growth and customer acquisition by developing, implementing, and managing the demand generation plan. This key role will be responsible for generating all marketing campaigns that drive pipeline and will have significant budget responsibility. The Interim Head of Demand Generation, will drive multi-channel and integrated campaigns that drive top of funnel growth that converts to qualified pipeline and ultimately closed customers.
You will be part of:
- Build a scalable, predictable, and repeatable process for generating enterprise business including account-based and customer lifecycle marketing.
- Develop, optimize, and report on lead generation and development programs (including email, trade shows, seminars, executive events, web, webinars, online/social media, etc.)
- Design, test and execute account-based marketing and progressive nurturing campaigns with marketing automation.
- Lead an internal lead development organization to convert marketing qualified leads to qualified opportunities and revenue.
- Work with Marketing, Business Operations, and Sales to ensure message optimization and cross- functional alignment.
- Build processes that will track and report on key performance metrics. Use data to optimize campaign strategies on an ongoing basis.
- Manage budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
- Drive customer growth through cross-sell and upsell campaigns. Implement testing methodologies within campaigns to maximize lead capture and traffic conversion.
- Ensure corresponding alignment w/ sales engagement for ABM strategies. Align demand generation efforts with product release schedules.
- Work daily in Salesforce and Hubspot to manage pipeline and reporting in Cycode’s sales and tech stack.
This position is a temp role for 6-9 months
Requirements:
- Experience driving Demand Generation for Cybersecurity or Developer/Engineering solutions
- Experience with ABM programs and platforms focused on enterprise buyers
- Advanced knowledge of B2B marketing practices, the marketing technology stack, and rules-based lead nurturing
- An understanding of how enterprise organizations try, buy and use software
- Strong CRM and marketing automation skills, Salesforce preferred
- Experience writing and presenting ROI-driven marketing campaign plans
- Familiarity in managing relationships with distributed teams and agencies in multiple geographies
- Excellent collaboration and communications skills with the ability to work cross-functionally
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Temporary
Job function
-
Job function
Marketing and Sales
-
Industries
Computer and Network Security
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Head of Demand Generation - Temp position (London) employer: Cycode
Contact Detail:
Cycode Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation - Temp position (London)
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation, especially within the cybersecurity sector. Understanding the unique challenges and opportunities in this field will help you stand out during discussions.
✨Tip Number 2
Network with professionals who have experience in account-based marketing (ABM) and enterprise solutions. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Demonstrate your proficiency with Salesforce and HubSpot by preparing examples of how you've used these tools to drive successful campaigns. Being able to discuss specific metrics and outcomes will showcase your expertise.
✨Tip Number 4
Prepare to discuss your approach to cross-functional collaboration. Highlight experiences where you've successfully aligned marketing efforts with sales and product teams, as this is crucial for the role.
We think you need these skills to ace Head of Demand Generation - Temp position (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation, particularly in cybersecurity or developer/engineering solutions. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of B2B marketing practices and your experience with account-based marketing (ABM) programs. Mention how you can drive top-of-funnel growth and customer acquisition.
Showcase Your Skills: Clearly outline your CRM and marketing automation skills, especially with Salesforce and Hubspot. Provide examples of how you've used these tools to manage pipeline and reporting effectively.
Highlight Collaboration Experience: Since the role requires excellent collaboration skills, include examples of how you've successfully worked cross-functionally with teams in different geographies. This will show your ability to align demand generation efforts with various departments.
How to prepare for a job interview at Cycode
✨Know Your Demand Generation Metrics
Familiarise yourself with key performance indicators relevant to demand generation, such as lead conversion rates and ROI. Be prepared to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your ABM Experience
Since this role focuses on account-based marketing, highlight your experience with ABM strategies. Discuss specific campaigns you've led and the results achieved, especially in relation to enterprise buyers.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Prepare examples of how you've successfully collaborated with sales, marketing, and operations to align messaging and drive results.
✨Be Ready to Discuss Budget Management
As you'll have significant budget responsibility, be prepared to talk about your experience managing marketing budgets. Share how you've allocated resources effectively and maximised ROI in previous roles.
