At a Glance
- Tasks: Lead demand generation strategies and manage marketing campaigns to drive customer acquisition.
- Company: Join Cycode, a leader in cybersecurity solutions, focused on innovative marketing practices.
- Benefits: Enjoy a temporary role with flexible work options and the chance to make a real impact.
- Other info: This is a temporary position lasting 6-9 months, perfect for gaining valuable experience.
- Why this job: Be part of a dynamic team driving growth in a fast-paced industry with exciting challenges.
- Qualifications: Experience in demand generation, especially in cybersecurity or engineering solutions, is essential.
The predicted salary is between 48000 - 72000 £ per year.
Head of Demand Generation - Temp position
Head of Demand Generation - Temp position
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Reporting to the SVP of Marketing, the Interim Head of Demand Generation will be responsible for driving top of funnel growth and customer acquisition by developing, implementing, and managing the demand generation plan. This key role will be responsible for generating all marketing campaigns that drive pipeline and will have significant budget responsibility. The Interim Head of Demand Generation, will drive multi-channel and integrated campaigns that drive top of funnel growth that converts to qualified pipeline and ultimately closed customers.
You will be part of:
- Build a scalable, predictable, and repeatable process for generating enterprise business including account-based and customer lifecycle marketing.
- Develop, optimize, and report on lead generation and development programs (including email, trade shows, seminars, executive events, web, webinars, online/social media, etc.)
- Design, test and execute account-based marketing and progressive nurturing campaigns with marketing automation.
- Lead an internal lead development organization to convert marketing qualified leads to qualified opportunities and revenue.
- Work with Marketing, Business Operations, and Sales to ensure message optimization and cross- functional alignment.
- Build processes that will track and report on key performance metrics. Use data to optimize campaign strategies on an ongoing basis.
- Manage budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
- Drive customer growth through cross-sell and upsell campaigns. Implement testing methodologies within campaigns to maximize lead capture and traffic conversion.
- Ensure corresponding alignment w/ sales engagement for ABM strategies. Align demand generation efforts with product release schedules.
- Work daily in Salesforce and Hubspot to manage pipeline and reporting in Cycode’s sales and tech stack.
Requirements:
- Experience driving Demand Generation for Cybersecurity or Developer/Engineering solutions
- Experience with ABM programs and platforms focused on enterprise buyers
- Advanced knowledge of B2B marketing practices, the marketing technology stack, and rules-based lead nurturing
- An understanding of how enterprise organizations try, buy and use software
- Strong CRM and marketing automation skills, Salesforce preferred
- Experience writing and presenting ROI-driven marketing campaign plans
- Familiarity in managing relationships with distributed teams and agencies in multiple geographies
- Excellent collaboration and communications skills with the ability to work cross-functionally
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Temporary
Job function
Job function
Marketing and SalesIndustries
Computer and Network Security
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#J-18808-LjbffrHead of Demand Generation - Temp position in London employer: Cycode
At Cycode, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As the Head of Demand Generation, you will have the opportunity to lead innovative marketing strategies in the vibrant city of London, while benefiting from our commitment to employee growth through continuous learning and development. With a focus on impactful campaigns and a supportive team environment, we empower our employees to drive meaningful results and achieve their career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation - Temp position in London
✨Tip Number 1
Network with professionals in the cybersecurity and marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the demand generation landscape.
✨Tip Number 2
Familiarise yourself with the latest trends in account-based marketing (ABM) and lead nurturing strategies. This knowledge will not only help you in interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 3
Showcase your experience with CRM tools like Salesforce and marketing automation platforms. Be prepared to discuss specific campaigns you've managed and the metrics that highlight your success in driving customer acquisition.
✨Tip Number 4
Prepare to discuss how you would align demand generation efforts with product release schedules. Having a clear strategy on this will show your understanding of the role's responsibilities and your ability to drive results.
We think you need these skills to ace Head of Demand Generation - Temp position in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in demand generation, particularly in cybersecurity or developer/engineering solutions. Use specific metrics to demonstrate your success in driving top-of-funnel growth and customer acquisition.
Craft a Compelling Cover Letter:In your cover letter, emphasise your experience with account-based marketing (ABM) and your understanding of B2B marketing practices. Mention how you can contribute to building scalable processes for generating enterprise business.
Showcase Your Skills:Highlight your advanced knowledge of marketing technology stacks and CRM tools like Salesforce. Provide examples of how you've used data to optimise campaign strategies and improve ROI in previous roles.
Prepare for the Interview:Be ready to discuss your experience in managing budgets and resources across multiple channels. Prepare examples of successful multi-channel campaigns you've led and how they aligned with sales engagement and product release schedules.
How to prepare for a job interview at Cycode
✨Showcase Your Demand Generation Expertise
Make sure to highlight your experience in driving demand generation, especially in the cybersecurity or developer/engineering sectors. Be prepared to discuss specific campaigns you've led and the results achieved.
✨Demonstrate Your ABM Knowledge
Since this role involves account-based marketing, come ready to share your insights on ABM strategies. Discuss how you've successfully implemented these programs and the impact they had on enterprise buyers.
✨Prepare for Data-Driven Discussions
This position requires a strong focus on metrics and ROI. Be ready to talk about how you've used data to optimise campaigns and improve lead conversion rates. Bring examples of key performance metrics you've tracked.
✨Emphasise Cross-Functional Collaboration
Collaboration is key in this role. Prepare to discuss how you've worked with sales, marketing, and business operations teams to align messaging and drive successful campaigns. Highlight any experience managing relationships with distributed teams.
