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- Tasks: Lead demand generation efforts to drive customer acquisition and pipeline growth.
- Company: Join a dynamic team focused on innovative cybersecurity solutions.
- Benefits: Enjoy flexible working options and the chance to make a real impact.
- Why this job: Be at the forefront of marketing strategies in a fast-paced tech environment.
- Qualifications: Experience in demand generation, especially in cybersecurity or engineering solutions required.
- Other info: This is a temporary role lasting 9-12 months with significant budget responsibilities.
The predicted salary is between 48000 - 72000 £ per year.
Reporting to the SVP of Marketing, the Interim Head of Demand Generation will be responsible for driving top of funnel growth and customer acquisition by developing, implementing, and managing the demand generation plan. This key role will be responsible for generating all marketing campaigns that drive pipeline and will have significant budget responsibility.
The Interim Head of Demand Generation will drive multi-channel and integrated campaigns that drive top of funnel growth that converts to qualified pipeline and ultimately closed customers.
You will be part of:
- Build a scalable, predictable, and repeatable process for generating enterprise business including account-based and customer lifecycle marketing.
- Develop, optimize, and report on lead generation and development programs (including email, trade shows, seminars, executive events, web, webinars, online/social media, etc.).
- Design, test and execute account-based marketing and progressive nurturing campaigns with marketing automation.
- Lead an internal lead development organization to convert marketing qualified leads to qualified opportunities and revenue.
- Work with Marketing, Business Operations, and Sales to ensure message optimization and cross-functional alignment.
- Build processes that will track and report on key performance metrics.
- Use data to optimize campaign strategies on an ongoing basis.
- Manage budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
- Drive customer growth through cross-sell and upsell campaigns.
- Implement testing methodologies within campaigns to maximize lead capture and traffic conversion.
- Ensure corresponding alignment with sales engagement for ABM strategies.
- Align demand generation efforts with product release schedules.
- Work daily in Salesforce and Hubspot to manage pipeline and reporting in Cycode’s sales and tech stack.
This position is a temp role for 9-12 months.
Requirements
- Experience driving Demand Generation for Cybersecurity or Developer/Engineering solutions.
- Experience with ABM programs and platforms focused on enterprise buyers.
- Advanced knowledge of B2B marketing practices, the marketing technology stack, and rules-based lead nurturing.
- An understanding of how enterprise organizations try, buy and use software.
- Strong CRM and marketing automation skills, Salesforce preferred.
- Experience writing and presenting ROI-driven marketing campaign plans.
- Familiarity in managing relationships with distributed teams and agencies in multiple geographies.
- Excellent collaboration and communications skills with the ability to work cross-functionally.
Head of Demand Generation - Temp position employer: Cycode Ltd.
Contact Detail:
Cycode Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation - Temp position
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation, especially within the cybersecurity and developer/engineering sectors. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a rapidly evolving field.
✨Tip Number 2
Network with professionals who are currently working in demand generation roles, particularly those in similar industries. Engaging in conversations can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Showcase your experience with account-based marketing (ABM) by preparing case studies or examples of successful campaigns you've led. Be ready to discuss how these strategies can be applied to the role at StudySmarter.
✨Tip Number 4
Brush up on your skills with Salesforce and Hubspot, as these tools are crucial for managing pipelines and reporting. Consider taking a quick online course or tutorial to ensure you're comfortable discussing your proficiency with these platforms.
We think you need these skills to ace Head of Demand Generation - Temp position
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation, particularly in cybersecurity or developer/engineering solutions. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of B2B marketing practices and your experience with account-based marketing (ABM) programs. Mention how you can drive top-of-funnel growth and customer acquisition.
Showcase Your Skills: Clearly outline your CRM and marketing automation skills, especially with Salesforce and Hubspot. Provide examples of how you've used these tools to manage pipelines and optimise campaigns.
Highlight Collaboration Experience: Discuss your experience working cross-functionally with teams such as Marketing, Business Operations, and Sales. Highlight any successful projects where you managed relationships with distributed teams or agencies.
How to prepare for a job interview at Cycode Ltd.
✨Showcase Your Demand Generation Expertise
Be prepared to discuss your previous experience in driving demand generation, particularly in the cybersecurity or developer/engineering sectors. Highlight specific campaigns you've led and the results achieved, focusing on metrics that demonstrate your impact.
✨Demonstrate Your ABM Knowledge
Since account-based marketing (ABM) is crucial for this role, come equipped with examples of successful ABM strategies you've implemented. Discuss how you tailored campaigns for enterprise buyers and the tools you used to measure success.
✨Emphasise Collaboration Skills
This position requires strong collaboration across various teams. Prepare to share examples of how you've worked cross-functionally in the past, particularly with sales and marketing teams, to align messaging and optimise lead conversion.
✨Be Data-Driven
The role involves using data to optimise campaign strategies. Be ready to discuss how you've used analytics to inform your decisions in previous roles, including any specific tools or methodologies you employed to track performance and ROI.
