Company Description
Cycle Champs is a family-focused brand dedicated to making high-quality balance bikes accessible and affordable for children starting their cycling journey. The company has spent years partnering with a global manufacturer to ensure durable bikes that can withstand everyday use without frequent repairs. Cycle Champs offers unique personalization options so each child’s bike can stand out and feel special. Guided by a vision of active towns and communities worldwide, the company promotes cycling as a key life skill that builds confidence, physical literacy, and long-term health. Cycle Champs is committed to supporting parents and children, helping combat childhood obesity and environmental challenges through joyful, sustainable cycling.
Role Description
The Sales Marketing Executive is a full-time remote role responsible for driving brand awareness and revenue growth for Cycle Champs. This role includes planning and executing sales and marketing campaigns, conducting market research, and identifying new customer segments and partnership opportunities. The Sales Marketing Executive will manage digital marketing activities, support e-commerce sales, and build relationships with retailers, schools, and community organizations. Day-to-day tasks include developing promotional materials, monitoring campaign performance, preparing sales reports, and optimizing strategies based on data insights. The role also involves collaborating with internal stakeholders to ensure consistent messaging that aligns with Cycle Champs’ mission of encouraging lifelong enjoyment of cycling.
Qualifications
- Candidates should possess strong Market Research and Market Planning skills to analyze trends, define target segments, and develop effective go-to-market strategies.
- Candidates should possess Sales skills, including lead generation, pipeline management, and closing deals across online and offline channels.
- Candidates should possess Marketing skills to design and execute campaigns, manage digital channels, and build brand visibility.
- Candidates should possess excellent Communication skills, including clear written and verbal communication and the ability to present ideas to diverse audiences.
- Relevant experience in consumer products, sports/outdoor, or children’s brands is beneficial.
- Demonstrated ability to work independently in a remote environment, manage multiple priorities, and use data to make decisions.
- Proficiency with CRM tools, social media platforms, and basic analytics (e.g., Google Analytics or similar) is an advantage.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
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