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For Companies At a Glance
- Tasks: Drive brand visibility and reputation through creative storytelling and strategic communications.
- Company: Join Cycas, a leading hotel management company in Europe.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Why this job: Shape narratives that elevate a renowned brand in the hospitality industry.
- Qualifications: 5+ years in PR or Communications, ideally in hospitality; strong writing and media relations skills.
- Other info: Collaborative team culture with exciting growth opportunities in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Join Cycas now in this exciting role as PR & Communications Manager who will drive the visibility and reputation of the Cycas corporate brand and its hotel portfolio across Europe. You will manage all aspects of corporate and consumer communications, public relations, influencer engagement, and event amplification. You are a creative storyteller with strong hospitality experience and the ability to balance strategic oversight with hands-on delivery. You have a passion for travel, brand positioning, and media relations and are confident in shaping narratives that strengthen Cycas' profile as Europe's leading hotel management company.
Marketing Strategy & Collaboration
- Work closely with the wider Marketing Team to align PR and digital marketing initiatives, ensuring a cohesive brand message across all channels.
- Support the design and delivery of strategic marketing plans for European hotels, contributing PR insights and brand positioning.
- Collaborate on digital and social media activity to maximise visibility and engagement from PR-led campaigns.
- Assist in the management of third-party agencies and brand partners to optimise media coverage, content creation, and campaign performance.
Corporate Communications
- Manage Cycas corporate communications including website content, employee spotlights, CSR initiatives, and company profiling.
- Develop and maintain a consistent tone of voice and visual identity across all communication channels.
- Support internal communications initiatives, including company newsletters, internal campaigns, and key leadership messages.
Public Relations & Media Management
- Build and maintain a robust media list; manage press relations and oversee external PR agencies.
- Draft and distribute press releases, media alerts, and thought-leadership content.
- Oversee the Cycas crisis communications framework and coordinate response protocols with senior leadership and brand teams.
- Monitor media coverage, track sentiment, and prepare monthly and quarterly PR performance reports.
Influencer & Brand Partnerships
- Oversee influencer and brand partnerships, streamline media requests, and ensure alignment with brand standards and ROI objectives.
- Negotiate partnership terms and evaluate content impact through analytics and reporting tools.
Hotel-Level PR Enablement
- Develop hotel-level PR toolkits and train General Managers and on-property teams to leverage them effectively.
- Deliver PR trend decks and media insights to hotels.
- Provide guidance on hotel story angles, local PR opportunities, and brand messaging consistency.
Events & Corporate Visibility
- Amplify portfolio presence at tradeshows, industry events, and community initiatives in collaboration with Sales and Operations teams.
- Manage Destination Marketing Organisation (DMO) relationships alongside the Sales team.
- Support internal and external corporate events, media visits, and awards submissions.
Development & Openings
- Lead PR activity for new hotel openings - including press releases, media visits, and activation planning - in alignment with the Development and People & Culture teams.
- Coordinate pre-opening communications timelines and launch plans.
- Develop and maintain relationships with global brand PR contacts.
Qualifications
- Minimum five years' experience in PR, Communications, or Brand Marketing, ideally within hospitality or travel.
- Proven ability to manage media relations and secure impactful coverage across trade, national, and digital outlets.
- Experience working in a multi-brand or pan-European environment is highly desirable.
- Strong writing, storytelling, and editing skills with attention to detail and brand tone of voice.
- Excellent stakeholder management, able to influence at all levels internally and externally.
- Understanding of digital marketing fundamentals including SEO, social media, and campaign performance metrics.
- Ability to manage multiple projects simultaneously in a fast-paced, international environment.
- Team player with a proactive mindset and passion for collaboration.
- Fluent in English (spoken and written); another European language is an advantage.
The Cycas Commercial Team is a strategic unit comprising Marketing, Sales and Revenue. We work to drive the best commercial performance across Cycas hotels in the UK and Europe, whilst at the same time planning, preparing and supporting an exciting new pipeline of hotel takeovers and openings in the coming months and years. The Cycas commercial team are known for driving performance and delivering results for our hotels across Europe.
PR & Communications Manager in Langley employer: Cycas Hospitality
Contact Detail:
Cycas Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Communications Manager in Langley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share your experiences in a way that highlights your creativity and strategic thinking. Make sure they see how you can elevate their brand through compelling narratives.
✨Tip Number 3
Be proactive! If you’re eyeing a specific company, don’t wait for them to post a job. Reach out directly, express your interest, and share how you can contribute to their PR and communications efforts. It shows initiative and could set you apart from the crowd.
✨Tip Number 4
Keep your portfolio updated! Showcase your best work, including press releases, campaigns, and any media coverage you've secured. A strong portfolio can speak volumes about your capabilities and help you land that PR & Communications Manager role.
We think you need these skills to ace PR & Communications Manager in Langley
Some tips for your application 🫡
Show Your Storytelling Skills: As a PR & Communications Manager, storytelling is key! Make sure your application reflects your creative flair and ability to craft compelling narratives. Use examples from your past experiences to showcase how you've successfully shaped brand stories.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in hospitality and how it aligns with Cycas' vision. We want to see how you can contribute to our brand positioning and media relations!
Highlight Your Collaboration Experience: We love team players! In your application, mention times when you've worked closely with marketing teams or external agencies. Show us how you’ve collaborated to achieve cohesive brand messaging and successful campaigns.
Keep It Professional Yet Engaging: While we appreciate a friendly tone, remember that this is a professional role. Strike a balance between being personable and maintaining professionalism in your writing. This will reflect your understanding of the brand's tone of voice.
How to prepare for a job interview at Cycas Hospitality
✨Know Your Story
As a PR & Communications Manager, storytelling is key. Prepare to share your own narrative—how your experiences in hospitality and communications have shaped your approach. Highlight specific campaigns you've led and the impact they had on brand visibility.
✨Research Cycas Thoroughly
Dive deep into Cycas' brand values, recent news, and their hotel portfolio. Understanding their positioning in the market will help you tailor your responses and demonstrate your genuine interest in the role and the company.
✨Showcase Your Media Savvy
Be ready to discuss your experience with media relations. Bring examples of successful press releases or campaigns you've managed, and be prepared to talk about how you would build and maintain a robust media list for Cycas.
✨Prepare for Scenario Questions
Expect questions that assess your crisis management skills and ability to handle multiple projects. Think of specific scenarios where you've successfully navigated challenges in PR or communications, and be ready to explain your thought process and outcomes.