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- Tasks: Drive brand visibility and reputation through creative storytelling and strategic communications.
- Company: Join Cycas, an award-winning hotel management company with a focus on work-life balance.
- Benefits: Remote work options, collaborative culture, and opportunities for professional growth.
- Why this job: Shape narratives that elevate Cycas as Europe's leading hotel management company.
- Qualifications: Five years in PR or Communications, ideally in hospitality, with strong media relations skills.
- Other info: Dynamic team environment with exciting projects and a passion for travel.
The predicted salary is between 36000 - 60000 £ per year.
Remote work - UK/ Netherlands
Join Cycas now in this exciting role as PR & Communications Manager who will drive the visibility and reputation of the Cycas corporate brand and its hotel portfolio across Europe. You will manage all aspects of corporate and consumer communications, public relations, influencer engagement, and event amplification. You are a creative storyteller with strong hospitality experience and the ability to balance strategic oversight with hands-on delivery. You have a passion for travel, brand positioning, and media relations and are confident in shaping narratives that strengthen Cycas’ profile as Europe’s leading hotel management company.
What you will do
- Marketing Strategy & Collaboration
- Work closely with the wider Marketing Team to align PR and digital marketing initiatives, ensuring a cohesive brand message across all channels.
- Support the design and delivery of strategic marketing plans for European hotels, contributing PR insights and brand positioning.
- Collaborate on digital and social media activity to maximise visibility and engagement from PR-led campaigns.
- Assist in the management of third-party agencies and brand partners to optimise media coverage, content creation, and campaign performance.
- Corporate Communications
- Manage Cycas corporate communications including website content, employee spotlights, CSR initiatives, and company profiling.
- Develop and maintain a consistent tone of voice and visual identity across all communication channels.
- Support internal communications initiatives, including company newsletters, internal campaigns, and key leadership messages.
- Public Relations & Media Management
- Build and maintain a robust media list; manage press relations and oversee external PR agencies.
- Draft and distribute press releases, media alerts, and thought-leadership content.
- Oversee the Cycas crisis communications framework and coordinate response protocols with senior leadership and brand teams.
- Monitor media coverage, track sentiment, and prepare monthly and quarterly PR performance reports.
- Influencer & Brand Partnerships
- Oversee influencer and brand partnerships, streamline media requests, and ensure alignment with brand standards and ROI objectives.
- Negotiate partnership terms and evaluate content impact through analytics and reporting tools.
- Hotel-Level PR Enablement
- Develop hotel-level PR toolkits and train General Managers and on-property teams to leverage them effectively.
- Deliver PR trend decks and media insights to hotels.
- Provide guidance on hotel story angles, local PR opportunities, and brand messaging consistency.
- Events & Corporate Visibility
- Amply portfolio presence at tradeshows, industry events, and community initiatives in collaboration with Sales and Operations teams.
- Manage Destination Marketing Organisation (DMO) relationships alongside the Sales team.
- Support internal and external corporate events, media visits, and awards submissions.
- Development & Openings
- Lead PR activity for new hotel openings — including press releases, media visits, and activation planning — in alignment with the Development and People & Culture teams.
- Coordinate pre-opening communications timelines and launch plans.
- Develop and maintain relationships with global brand PR contacts.
What you should bring
- Minimum five years’ experience in PR, Communications, or Brand Marketing, ideally within hospitality or travel.
- Proven ability to manage media relations and secure impactful coverage across trade, national, and digital outlets.
- Experience working in a multi-brand or pan-European environment is highly desirable.
- Strong writing, storytelling, and editing skills with attention to detail and brand tone of voice.
- Excellent stakeholder management, able to influence at all levels internally and externally.
- Understanding of digital marketing fundamentals including SEO, social media, and campaign performance metrics.
- Ability to manage multiple projects simultaneously in a fast-paced, international environment.
- Team player with a proactive mindset and passion for collaboration.
- Fluent in English (spoken and written); another European language is an advantage.
About Cycas Hospitality
Cycas Hospitality is an award-winning hotel-management company that works with brands from IHG, Hilton, Marriott, Hyatt and Accor as well as our own brands. We have special expertise in managing hotels across multiple UK and European markets. Our teams are super smart, hardworking, and very customer focused. We love our jobs and believe in work-life balance.
The Commercial Team
The Cycas Commercial Team is a strategic unit comprising Marketing, Sales and Revenue. We work to drive the best commercial performance across Cycas hotels in the UK and Europe, whilst at the same time planning, preparing and supporting an exciting new pipeline of hotel takeovers and openings in the coming months and years. The Cycas commercial team are known for driving performance and delivering results for our hotels across Europe.
PR & Communications Manager Please add job title employer: Cycas Hospitality UK Ltd
Contact Detail:
Cycas Hospitality UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Communications Manager Please add job title
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your PR and communications projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent PR campaigns. Tailor your responses to show how your experience aligns with their goals, especially in hospitality and brand positioning.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace PR & Communications Manager Please add job title
Some tips for your application 🫡
Show Your Storytelling Skills: As a PR & Communications Manager, storytelling is key! Make sure your application reflects your creative flair and ability to craft compelling narratives. Use examples from your past experiences to showcase how you've successfully shaped brand stories.
Tailor Your CV and Cover Letter: We want to see how you fit into our world! Customise your CV and cover letter to highlight relevant experience in hospitality and communications. Mention specific projects or campaigns that align with what we do at Cycas.
Highlight Your Media Relations Experience: Media relations are crucial for this role, so don’t hold back! Share your successes in securing media coverage and managing press relationships. Include any impressive metrics or outcomes to back up your claims.
Apply Through Our Website: We love it when candidates apply directly through our website! It helps us keep track of applications better. Plus, you’ll get a feel for our brand and values while you’re at it. So, don’t hesitate—submit your application today!
How to prepare for a job interview at Cycas Hospitality UK Ltd
✨Know Your Story
As a PR & Communications Manager, storytelling is key. Prepare to share your own narrative—how your experience in hospitality and communications has shaped you. Highlight specific campaigns you've led and the impact they had on brand visibility.
✨Research Cycas Inside Out
Dive deep into Cycas Hospitality's brand values, recent news, and their hotel portfolio. Understanding their positioning in the market will help you tailor your responses and show genuine interest in the company’s mission and vision.
✨Showcase Your Media Savvy
Be ready to discuss your media relations experience. Bring examples of successful press releases or campaigns you've executed. Demonstrating your ability to secure impactful coverage will resonate well with the interviewers.
✨Prepare for Scenario Questions
Expect questions about crisis communications and how you would handle various PR challenges. Think through potential scenarios and articulate your strategic approach to managing media relations during tough times.