At a Glance
- Tasks: Lead digital growth by optimising our website and enhancing AI visibility.
- Company: Join Cybit, a tech leader focused on innovation and positive impact.
- Benefits: Enjoy flexible benefits, 33 days leave, and private medical insurance.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact in a dynamic team while shaping the future of technology.
- Qualifications: Proficient in WordPress, SEO, and data-driven decision-making.
The predicted salary is between 45000 - 45000 £ per year.
Location: Hybrid, based from our Newcastle office (Cobalt Business Park) or Theale office (Arlington Business Park)
Annual salary: Circa £45,000, depending on skills & experience
About Cybit
Cybit is a trusted partner offering over three decades of technology expertise and specialisms in data analytics, AI, cybersecurity, modern workspace, hybrid cloud, and managed services. Cybit empowers private and public sector organisations to predict change, protect what matters, and perform with confidence. At the heart of Cybit’s approach is a belief that technology should do more than enable operations—it should unlock new opportunities, accelerate growth, and create a positive impact for people, communities, and the planet.
Why Join Us?
Be part of a dynamic, outcome‑focused, and people‑first team across Berkshire and Newcastle, where talent, ideas, and collaboration are genuinely valued. You’ll have the opportunity to make a real impact on how we deliver technology and how our brand is experienced, while building a meaningful career and helping to create a safer, more resilient future.
About the role
We’re looking for a commercially driven Digital Growth Lead to take ownership of how Cybit is discovered, experienced and converted in an AI-driven buying world. This role requires a strong balance of technical skills and commercial awareness. This role sits at the intersection of website, search, AI visibility and conversion.
What you’ll be doing
- Own and optimise the website as a revenue generation platform
- Position the website as a growth engine that clearly communicates Cybit’s value and differentiation
- Optimise landing pages, site structure and user journeys to improve engagement and conversion
- Drive AI search visibility (core to the role)
- Assess Cybit’s visibility in AI-generated answers, identify competitor advantages and close gaps
- Map how buyers use AI and search to find solutions and suppliers
- Optimise content for AI discovery, citation and user experience
- Improve search and digital discoverability
- Strengthen technical SEO foundations for better performance and discoverability
- Increase visibility beyond branded search through problem- and solution-led content
- Build scalable content structures that support long‑term growth
- Own and optimise the end‑to‑end user journey, using data‑driven testing and refinement
- Focus on increasing visitor → lead conversion, not just traffic, through effective UX and CTAs
- Structure content to demonstrate Cybit USP
- Create clear, buyer‑focused content that simplifies complex solutions
- Drive engagement and conversion through effective content pathways and CTAs
- Manage website integration with HubSpot, Lead Forensics, Sales Navigator, Zoom webinar and CRM systems plus any others identified
- Ensure seamless lead capture and accurate data flow, deliver visitor insight, reporting and campaign tracking
- Drive qualified, non‑branded traffic, leads and pipeline
- Report on commercial impact, not just channel metrics
About You
- Highly proficient in WordPress, including site structure, performance, plugins and optimisation
- Have a solid understanding of HTML, CSS, and general front‑end behaviour
- Are comfortable independently troubleshooting and improving site performance
- Understand how technical decisions impact search visibility, user experience and conversion
- Are confident managing integrations with CRM and marketing platforms (e.g. HubSpot)
- Commercially minded and focused on driving growth, visibility and conversion
- Experienced in website development, SEO and conversion optimisation
- Data‑driven, with the ability to turn insight into action
- Focused on user journeys and outcomes, not just platforms and features
- Confident challenging the status quo and recommending the right solutions for the business
- Curious about AI, how it's changing search and buyer behaviour, and willing to experiment with new approaches
- Comfortable working with tools that help understand user behaviour and drive performance improvements, such as Google Analytics (GA4), Google Search Console, Heatmapping and user behaviour tools (e.g. Hotjar, Microsoft Clarity), conversion tracking and funnel analysis
- Experience with A/B testing or structured optimisation approaches is highly valuable
- Ability to assess when different platforms are appropriate and make recommendations accordingly
Search, structure and AI‑readiness
The website must be built for both human users and machine interpretation, you should have:
- A strong understanding of technical SEO fundamentals
- Experience improving site structure and internal linking, Metadata and indexing and page performance
- Familiarity with structured content and schema markup (e.g. Schema.org)
- An understanding of how content clarity, structure and authority influence AI‑driven search and answer engines
Experience with the following is highly desirable:
- Webflow – for agile, high‑performance, design‑led marketing websites
- HubSpot CMS – for tight alignment between website, CRM, automation and lead generation
- Headless CMS platforms (e.g. Contentful, Sanity) – for scalable, API‑driven architectures
- Familiarity with modern front‑end approaches (e.g. React / Next.js) is a bonus
What Success Looks Like
- Deliver an industry‑recognised digital brand that builds awareness, trust and engagement
- Create a website that clearly communicates Cybit’s expertise and value proposition
- Drive growth in high‑intent traffic, conversions, qualified leads and pipeline
- Increase Cybit’s visibility in AI‑driven search and discovery
- Deliver a seamless, commercially effective digital experience
- Own and execute a clear digital strategy and roadmap focused on innovation, performance and ROI
Be well looked after
Happy people make happy businesses. We have a great range of flexible benefits which helps you to do your best work every day. This includes:
- Enhanced Pension contribution scheme
- 33 days annual leave including bank holidays (& the opportunity to buy more if desired)
- Healthcare cash plan
- Private Medical Insurance (upon passing probation)
- Company electric car scheme
- Cycle to work scheme
- Employee assistance programme
- Occupational sick pay
- Birthday day off
- Enhanced family leave
- Volunteering time available
Cybit is passionate about having a diverse workforce by encouraging equality, diversity, and inclusion throughout the business. We have an inclusive environment where employees are encouraged to speak openly about what matters to them. This allows us all to learn and grow together within a safe and respectful environment. We provide equal opportunities to all and are a proud member of the Disability Confident scheme.
Digital Growth Lead in Newcastle upon Tyne employer: Cybit
Cybit is an excellent employer for those seeking a rewarding career in cybersecurity sales, offering a dynamic work culture that fosters innovation and collaboration. With a strong emphasis on employee growth, you will have access to continuous learning opportunities and the chance to engage with senior stakeholders in a remote setting, allowing for flexibility and work-life balance. Join us to be part of a forward-thinking technology organisation that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth Lead in Newcastle upon Tyne
✨Dive into Digital Learning Communities
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We think you need these skills to ace Digital Growth Lead in Newcastle upon Tyne
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Cybit, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Cybit and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Cybit
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Cybit might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Cybit.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
