At a Glance
- Tasks: Drive partner-led growth and manage strategic distributor relationships in a dynamic cybersecurity environment.
- Company: Rapidly scaling AI-driven cybersecurity organisation with a focus on innovation.
- Benefits: 25 days holiday, private medical care, learning opportunities, and a supportive team culture.
- Other info: Collaborative culture with clear pathways for professional growth and development.
- Why this job: Make a real impact in the cybersecurity space while growing your career in a fast-paced environment.
- Qualifications: 5-8 years in channel management, strong communication skills, and experience with CRM systems.
The predicted salary is between 54000 - 66000 £ per year.
As a rapidly scaling, AIdriven cybersecurity organisation, we are expanding our channel presence and are seeking a
Distribution Manager to drive partner-led growth across our strategic distribution network.
This is a high-impact individual contributor role focused on delivering revenue growth, deepening MSP engagement, and increasing multi-product adoption.
You will leverage data-driven decision-making, AI-powered insights, and automation to own commercial performance across assigned distributors, ensuring disciplined execution, predictable revenue contribution, and an exceptional partner experience.
Reporting to the VP of Channel, this role requires strong commercial ownership, structured execution, and the ability to consistently drive performance through distribution partners.
What You'll Do
- Distribution Partner Ownership
- Own and develop strategic relationships with key distributors, acting as the primary point of contact.
- Build joint business plans aligned to revenue, partner activation, and growth objectives.
- Lead structured execution of Quarterly Business Reviews, ensuring measurable outcomes and accountability.
- Leverage CRM and AI-driven account insights to prioritise actions and optimise partner performance.
- Revenue Growth & Pipeline Management
- Deliver Net New MRR through distributor-led opportunities across the MSP ecosystem.
- Build and maintain 3x pipeline coverage using data segmentation, predictive analytics, and partner-sourced opportunities.
- Drive accurate forecasting using Salesforce, ensuring clean, real-time revenue visibility.
- MSP Activation & Partner Engagement
- Enable distributors to recruit, onboard, and activate new MSP partners at scale.
- Support execution of automated onboarding, enablement, and demand generation programmes.
- Increase partner productivity by leveraging digital engagement tools, partner portals, and AI-led insights.
- Ensure partners progress from onboarding to consistent transacting and revenue contribution.
- Expansion & Multi-Product Adoption
- Drive cross-sell and upsell initiatives within the existing MSP base.
- Increase adoption of multi-product solutions (2+ / 3+ products) across distributor portfolios.
- Use analytics and customer usage data to identify expansion opportunities and improve attach rates.
- Collaborate with distributors to create targeted expansion campaigns and growth plays.
- Retention & Partner Health
- Monitor MSP performance using dashboards and AI signals to proactively identify churn risks.
- Support distributors with retention strategies and save plans to protect Gross Revenue Retention (GRR).
- Maintain visibility of renewals and ensure proactive engagement to reduce revenue leakage.
- Commercial Execution & Programmes
- Drive execution of MDF-funded campaigns and partner marketing initiatives.
- Participate in structured incentive programmes to boost activation, revenue, and retention.
- Maintain pricing discipline and ensure consistency with commercial frameworks.
- Align distributor execution with company growth targets and strategic priorities.
- Market Intelligence & Feedback Loop
- Provide insight into MSP trends, competitor positioning, and customer demand.
- Feed actionable intelligence into Product, Marketing, and Rev Ops teams to shape strategy.
- Support targeted campaigns by aligning distributor priorities with market opportunities.
- Cross-Functional Collaboration
- Partner with Growth, Marketing, Rev Ops, and Product teams to remove blockers and accelerate execution.
- Maintain CRM hygiene, ensuring accurate pipeline tracking and reporting integrity.
- Champion a customer-first approach, ensuring MSPs receive a seamless, high-value experience.
- Your Story
- 5-8 years of experience in channel, distribution, or partner account management within the software industry.
- Experience working within the MSP and/or distribution ecosystem.
- Proven ability to support revenue growth through partner-led motions.
- Strong communication, organisation, and relationship management skills.
- Experience working with CRM systems (e. g. Salesforce).
- AI & Automation Expectations
- Use AI-powered tools to analyse partner performance, predict churn risk, and identify growth opportunities.
- Leverage automation to improve onboarding, partner engagement, and reporting efficiency.
- Continuously adopt new technologies to enhance productivity and deliver scalable partner outcomes.
- Contribute to improving internal AI models through accurate CRM data and feedback loops.
- How You Will Be Measured
Success in this role will be defined through the following KPIs
- Net New MRR generated through distribution partners.
- Pipeline coverage and conversion rates.
- MSP activation and engagement levels.
- Expansion revenue through upsell and cross-sell.
- Contribution to Gross Revenue Retention (GRR).
- Multi-product adoption across partner base.
- Accuracy of forecasting and CRM data.
- Our Culture Code in This Role
Our values are not just statements - they define how we deliver partner-led growth, collaborate, and execute at scale.
FORTRESS
You manage distributor relationships, pipeline, and revenue data with rigour and discipline.
You do not compromise on forecasting accuracy, CRM hygiene, or commercial integrity - even under pressure.
What you commit to gets delivered.
SHIELD
You proactively protect revenue by identifying risks across the MSP base and distributor pipeline.
You ensure no partner issue, renewal, or opportunity is left unmanaged, supporting strong GRR and long-term partner trust.
DISRUPTOR
You challenge traditional distribution approaches by leveraging AI, automation, and data to drive smarter partner engagement.
You continuously seek better ways to scale MSP activation, pipeline creation, and multi-product adoption.
CHAMPION
You advocate for your distributors, MSP partners, and internal teams.
You build strong, collaborative relationships, close feedback loops, and enable those around you to perform at a higher level.
What We Offer
- Time to Recharge - 25 days holiday + bank holidays
- CARE Days - 2 extra days: give back, and get your birthday off, on us
- Salary Sacrifice Pension - save more, earn more
- Private Medical (Bupa) - caring for you inside and out
- Health Assurance - your loved ones, covered
- Critical Illness Cover - we've got you
- Learn & Grow - access our Learning Lab: role-based learning, technical certifications, AI upskilling, and leadership development
- Build Your Career - clear pathways, internal mobility, and continuous development
- A Team That Backs You - collaborative, supportive, and quick to recognise great work
- Everyday Extras - discounts and money off for everyday life
- Room to Grow - real opportunities for professional and personal growth in a fast-moving, innovative company
Find out more about our Private Equity Investors and why working for a PE company is game changing.
- Bregal Milestone - Inspired by ambition. Driven by growth
- #J-18808-Ljbffr
Distribution Manager (EMEA) in Reading employer: CyberSentriq
CyberSentriq is an exceptional employer, offering a dynamic and collaborative work environment where innovation thrives. With a strong focus on professional growth and recognition, employees are empowered to influence product direction and contribute to the company's rapid scaling in the AI-enhanced cyber security sector. Located in the UK, Ireland, or South Africa, this role provides unique opportunities to lead cross-functional teams and drive impactful outcomes in a high-growth setting.
StudySmarter Expert Advice🤫
We think this is how you could land Distribution Manager (EMEA) in Reading
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Distribution Manager (EMEA) at CyberSentriq, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including CyberSentriq. Tailor your message to explain why you’re drawn to them and how you can contribute as a Distribution Manager (EMEA). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Distribution Manager (EMEA) in Reading
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for CyberSentriq:When writing your cover letter, make sure to tailor your message specifically for CyberSentriq. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at CyberSentriq
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show CyberSentriq that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show CyberSentriq that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with CyberSentriq’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
