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- Tasks: Lead SEO strategies and drive organic growth for Web3-focused audiences.
- Company: Join CyberScope, a leader in blockchain security and innovation.
- Benefits: Enjoy remote work, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of secure Web3 solutions while enhancing your marketing skills.
- Qualifications: Expertise in SEO, content marketing, and data analytics required.
- Other info: Collaborative environment with a focus on innovation and career advancement.
The predicted salary is between 50000 - 65000 £ per year.
CyberScope, a TAC Security Company, is a trusted leader in blockchain security, specializing in comprehensive protection for Web3 projects. From conducting smart contract audits to providing advanced threat monitoring, CyberScope ensures robust security and compliance. With a commitment to innovation, CyberScope helps businesses navigate the complexities of blockchain technology while preparing for scalable growth.
This is a full-time remote role for a Marketing Manager specialising in SEO & Growth. The Marketing Manager will lead strategies to maximize search engine visibility, drive organic traffic, and develop growth initiatives targeting Web3-focused audiences.
Key Responsibilities:
- You will own and execute the full-spectrum SEO strategy, covering technical optimisation, on-page enhancements, off-page authority building, and content-driven growth initiatives.
- Conduct comprehensive SEO audits—technical, structural, and content-based—and translate findings into clear, prioritised roadmaps for implementation.
- Lead advanced keyword research to identify high-impact opportunities across Web3 and cybersecurity domains, and develop data-driven content roadmaps to capture them.
- Drive measurable improvements in search rankings for competitive, high-intent industry keywords, ensuring sustainable organic growth.
- Build, manage, and scale backlink acquisition and outreach programs to strengthen domain authority and overall SEO performance.
- Monitor organic performance metrics, analyse trends, and deliver actionable insights through regular reporting and optimisation cycles.
- Collaborate closely with content, marketing, product, and cross-functional teams to align SEO initiatives with broader business and brand goals.
Qualifications:
- SEO and SEM expertise, with a strong understanding of search engine algorithms and ranking strategies.
- Experience in Content Marketing, Copywriting, and optimizing content for search engines.
- Skills in Data Analytics, Google Analytics, and SEO tools such as SEMrush or Ahrefs.
- Knowledge of Digital Marketing, Growth Hacking, and customer acquisition strategies.
- Experience managing campaigns to drive traffic and conversions in the Web3 or blockchain space is a plus.
- Strong project management skills with attention to detail and the ability to prioritize tasks effectively.
- Excellent communication and collaboration skills to work across teams and with stakeholders.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
Marketing Manager (SEO & Growth) in Stoke-on-Trent employer: CyberScope, a TAC Security Company
Contact Detail:
CyberScope, a TAC Security Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (SEO & Growth) in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to folks in the Web3 and blockchain space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or blog that highlights your SEO and growth strategies. This not only showcases your expertise but also gives you something tangible to discuss in interviews.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, make sure to research CyberScope and align your experiences with their mission. Show them how you can contribute to their growth in the Web3 space.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Marketing Manager (SEO & Growth) in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager (SEO & Growth). Highlight your SEO expertise and any relevant experience in the Web3 or blockchain space. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about SEO and growth in the blockchain sector. Share specific examples of your past successes and how they can translate to success at CyberScope.
Show Off Your Data Skills: Since this role involves analysing performance metrics, don’t forget to showcase your data analytics skills. Mention any tools you’ve used, like Google Analytics or SEMrush, and how you've leveraged them to drive results in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at CyberScope, a TAC Security Company
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially those that drove organic growth. CyberScope will want to see that you can not only talk the talk but also walk the walk when it comes to SEO.
✨Showcase Your Data Skills
Since this role involves analysing performance metrics, be prepared to share examples of how you've used data analytics tools like Google Analytics or SEMrush. Highlight any insights you've gained and how they influenced your marketing strategies. This will demonstrate your ability to make data-driven decisions.
✨Prepare for Content Marketing Questions
CyberScope is looking for someone who can execute content marketing campaigns effectively. Think about successful campaigns you've led, the challenges you faced, and how you overcame them. Be ready to discuss your approach to keyword research and content optimisation, particularly in the Web3 space.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so it's crucial to highlight your collaboration skills. Prepare examples of how you've successfully worked with cross-functional teams in the past. Show that you can communicate effectively and align SEO initiatives with broader business goals.