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- Tasks: Drive marketing strategies and create compelling content to engage customers.
- Company: Join CyberProof, a leader in cybersecurity solutions with a mission to protect digital ecosystems.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of cybersecurity marketing and make a real impact.
- Qualifications: 5-7 years in marketing, preferably with a focus on product marketing and cybersecurity.
- Other info: Collaborate with global teams and work in a dynamic, innovative environment.
The predicted salary is between 36000 - 60000 £ per year.
Who we are: CyberProof is a cyber security services and platform company whose mission is to help our enterprise customers react faster and smarter – and stay ahead of security threats, by creating secure digital ecosystems. CyberProof automates processes to detect and prioritize threats early and respond rapidly and decisively. CyberProof services intelligently manage our customers’ incident detection and response and provide 360-degree cybersecurity coverage. Our advanced cyber defense platform enables operational efficiency with complete transparency to dramatically reduce the cost and time needed to respond to security threats and minimize business impact. We collaborate with our global clients, academia, cloud vendor partners and the tech ecosystem to continuously advance the art of cyber defense. CyberProof is part of the UST Global family. Some of the world’s largest enterprises trust us to create and maintain secure digital ecosystems using our comprehensive cyber security platform and mitigation services.
Overview: CyberProof is seeking a passionate and experienced Product Marketing Manager to join our growing team. This role is pivotal in shaping and executing CyberProof’s differentiated story and disruptive security services offering.
What You Will Be Doing:
- Audience-Centric Marketing: Drive messaging, content, and campaign strategies focused on customer buying needs.
- GTM Strategy: Develop and implement go-to-market strategies and campaigns in collaboration with regional sales and marketing teams.
- Buyer Research: Conduct research on target personas, buyer needs, and decision-making processes.
- Thought Leadership: Own and develop CyberProof’s point of view and messaging.
- Cross-Functional Collaboration: Work closely with global security operations and analyst teams.
- Content Creation: Develop compelling presentations, webinars, whitepapers, videos, and other materials.
- Customer Journey Mapping: Define and build programs to increase awareness and adoption.
Desired Skills and Experience:
- 5-7+ years of success in marketing and/or (preferably) product marketing roles.
- Technical orientation, preferably with 3-5+ years’ experience with cybersecurity vendors.
- Experience working with cloud service providers (Google, Microsoft, and/or AWS).
- Strong passion for product positioning and messaging.
- Outstanding writing and communication skills with English at native-level proficiency.
- Ability to conduct market, competitor, and customer research.
- Experience in creating value propositions and messaging strategies.
- Proven ability to build pipelines for new offerings and upsell programs.
- Hands-on experience with events, trade shows, webinars, and good presentation skills.
Bonus Points For:
- Experience working with cybersecurity MSSPs and/or MDR vendors.
- Good spoken level of at least one of the following languages: German, French or Spanish.
Product Marketing Manager employer: CyberProof
Contact Detail:
CyberProof Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity field, especially those at CyberProof. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your passion for product marketing! When you get the chance to speak with someone from the team, share your ideas on how you’d tackle their messaging and campaigns.
✨Tip Number 3
Prepare for interviews by diving deep into CyberProof’s services. Understand their platform and think about how your experience aligns with their mission to create secure digital ecosystems.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, think about who will be reading your application. Tailor your language and examples to resonate with CyberProof's mission and values. Show us that you understand the importance of creating secure digital ecosystems!
Showcase Your Experience: Highlight your relevant experience in product marketing and cybersecurity. Use specific examples to demonstrate how you've successfully driven messaging and campaigns in the past. We want to see how your background aligns with what we're looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Avoid jargon unless it's industry-specific and relevant. We appreciate clarity, so make sure your passion for product positioning shines through without unnecessary fluff!
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, we can ensure it gets to the right people quickly. Plus, it shows us you're serious about joining our team at CyberProof!
How to prepare for a job interview at CyberProof
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends and challenges in cybersecurity. Understand how CyberProof's services stand out in the market. This will help you speak confidently about their offerings and show that you're genuinely interested in the role.
✨Showcase Your Marketing Skills
Prepare examples of successful marketing campaigns you've led, especially those related to product marketing. Be ready to discuss your approach to audience-centric marketing and how you've developed go-to-market strategies in the past.
✨Research the Company and Its Clients
Dive deep into CyberProof’s mission and values. Familiarise yourself with their client base and the specific needs of those clients. This knowledge will allow you to tailor your responses and demonstrate how you can contribute to their goals.
✨Prepare for Cross-Functional Collaboration
Think of instances where you've worked with different teams, like sales or product development. Be ready to discuss how you’ve successfully collaborated across functions to achieve common goals, as this is crucial for the Product Marketing Manager role.
