At a Glance
- Tasks: Lead and scale go-to-market strategies for a cutting-edge AI cybersecurity startup.
- Company: Join Cyberly, a fast-growing startup trusted by Fortune 500 companies.
- Benefits: Flexible working environment, competitive compensation, and tailored benefits.
- Other info: Ideal for those who thrive in fast-paced, high-growth environments.
- Why this job: Make a real impact in the cybersecurity space while growing with an innovative team.
- Qualifications: 4+ years in B2B SaaS growth and strong performance marketing skills.
The predicted salary is between 80000 - 100000 £ per year.
In the era of AI, knowing what’s real is harder than ever. Cyberly is a cybersecurity startup building the next-generation workforce defence platform - protecting organisations and employees from phishing, deepfakes, prompt injection, shadow AI, and modern social engineering attacks. With rapid enterprise adoption and growing market demand, the company is only just getting started. Trusted by Fortune 500 companies, leading banks, technology firms, and healthcare organisations, Cyberly delivers a human risk platform that enables security teams to measure, simulate, remediate, and enforce protection across every user channel - including email, voice, SMS, and collaboration tools.
We are seeking a Head of GTM to help scale Cyberly globally. This is a highly impactful, hands-on role with significant ownership and autonomy to define, build, and execute our go-to-market strategy from the ground up. You will work directly with the founders to build scalable acquisition systems, outbound infrastructure, and growth engines across multiple industries, including fintech, crypto, legal, healthcare, and enterprise technology. This role is ideal for someone who thrives in early-stage environments, enjoys building systems from scratch, and wants to grow alongside a fast-moving AI cybersecurity company.
Responsibilities
- Launch and scale paid acquisition campaigns across multiple channels.
- Run rapid GTM experiments to identify scalable growth opportunities.
- Build and optimise demand generation systems for key verticals, including fintech, crypto, legal, and healthcare.
- Test positioning, messaging, creatives, landing pages, and ICP segmentation.
- Improve CAC efficiency, conversion rates, and pipeline quality.
- Build scalable paid funnels and performance reporting systems.
- Analyse campaign performance and continuously optimise ROI.
- Create outbound workflows using Clay, Apollo, Smartlead, and enrichment tools.
- Develop scalable outbound playbooks and automation systems.
- Collaborate closely with product, founders, and leadership on messaging and market strategy.
Qualifications
- 4+ years of experience in B2B SaaS growth, demand generation, or go-to-market roles.
- Strong performance marketing background with proven KPIs.
- Experience working with enterprise or mid-market customers in a technical or product-led environment.
- Proven ability to juggle multiple priorities and thrive in a fast-paced, high-growth startup environment.
- Experience building outbound systems and automation workflows.
- Experience managing paid marketing campaigns across Google Ads and LinkedIn Ads.
- Strong analytical and problem-solving skills.
- Bonus: experience in cybersecurity, AI, or highly regulated industries.
What We Offer
- The opportunity to lead and scale go-to-market initiatives at a cutting-edge AI cybersecurity startup.
- High ownership and visibility, with direct impact on customer outcomes and company growth.
- A flexible working environment with significant autonomy.
- The opportunity to grow alongside a rapidly scaling company.
- Competitive compensation and benefits tailored to individual preferences.
Head of GTM in London employer: Cyberly
Cyberly is an exceptional employer, offering a dynamic and innovative work culture that thrives on collaboration and creativity. As a rapidly growing AI cybersecurity startup, employees enjoy significant autonomy and the chance to make a direct impact on the company's success while benefiting from competitive compensation and tailored benefits. With ample opportunities for professional growth and the excitement of working alongside industry leaders, Cyberly is the perfect place for those looking to advance their careers in a meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land Head of GTM in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cybersecurity and tech space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in B2B SaaS growth or demand generation. This will give potential employers a taste of what you can bring to the table, especially in a fast-paced startup like Cyberly.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like Cyberly, and express your enthusiasm for their mission. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Utilise our website! Check out the latest job openings at StudySmarter and apply directly through us. We’re all about helping you land that dream role, so make sure you take advantage of the resources we offer to boost your application.
We think you need these skills to ace Head of GTM in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of GTM. Highlight your experience in B2B SaaS growth and any relevant achievements that showcase your ability to scale initiatives. We want to see how you can bring value to Cyberly!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about cybersecurity and how your skills align with our mission. Be sure to mention specific experiences that demonstrate your hands-on approach and strategic thinking.
Showcase Your Analytical Skills:Since this role involves optimising campaigns and improving CAC efficiency, make sure to include examples of how you've used data to drive decisions in past roles. We love numbers, so don't shy away from sharing your KPIs!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Cyberly
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends in cybersecurity, especially around AI and social engineering. Familiarise yourself with common threats like phishing and deepfakes, as well as how they impact businesses. This will show that you're not just interested in the role but also understand the industry.
✨Demonstrate Your GTM Experience
Prepare to discuss your previous go-to-market strategies in detail. Be ready to share specific examples of campaigns you've launched, what worked, what didn’t, and how you optimised them. This will help illustrate your hands-on experience and strategic thinking.
✨Showcase Your Analytical Skills
Since the role involves analysing campaign performance, come prepared with examples of how you've used data to drive decisions. Discuss any tools you've used for performance reporting and how you've improved ROI in past roles. This will highlight your analytical mindset.
✨Be Ready to Collaborate
This position requires working closely with founders and leadership. Think of examples where you've successfully collaborated with cross-functional teams. Emphasise your communication skills and how you can contribute to building scalable systems together.
