At a Glance
- Tasks: Lead and scale go-to-market strategies for a cutting-edge AI cybersecurity startup.
- Company: Cyberly, a fast-growing cybersecurity startup trusted by Fortune 500 companies.
- Benefits: Competitive pay, flexible work environment, and tailored benefits.
- Other info: Join a dynamic team and thrive in a high-growth startup culture.
- Why this job: Make a real impact in a rapidly scaling company while working with innovative technology.
- Qualifications: 4+ years in B2B SaaS growth and strong performance marketing skills.
The predicted salary is between 80000 - 100000 £ per year.
In the era of AI, knowing what’s real is harder than ever. Cyberly is a cybersecurity startup building the next-generation workforce defence platform - protecting organisations and employees from phishing, deepfakes, prompt injection, shadow AI, and modern social engineering attacks. With rapid enterprise adoption and growing market demand, the company is only just getting started. Trusted by Fortune 500 companies, leading banks, technology firms, and healthcare organisations, Cyberly delivers a human risk platform that enables security teams to measure, simulate, remediate, and enforce protection across every user channel - including email, voice, SMS, and collaboration tools.
We are seeking a Head of GTM to help scale Cyberly globally. This is a highly impactful, hands-on role with significant ownership and autonomy to define, build, and execute our go-to-market strategy from the ground up. You will work directly with the founders to build scalable acquisition systems, outbound infrastructure, and growth engines across multiple industries, including fintech, crypto, legal, healthcare, and enterprise technology. This role is ideal for someone who thrives in early-stage environments, enjoys building systems from scratch, and wants to grow alongside a fast-moving AI cybersecurity company.
Responsibilities
- Launch and scale paid acquisition campaigns across multiple channels.
- Run rapid GTM experiments to identify scalable growth opportunities.
- Build and optimise demand generation systems for key verticals, including fintech, crypto, legal, and healthcare.
- Test positioning, messaging, creatives, landing pages, and ICP segmentation.
- Improve CAC efficiency, conversion rates, and pipeline quality.
- Build scalable paid funnels and performance reporting systems.
- Analyse campaign performance and continuously optimise ROI.
- Create outbound workflows using Clay, Apollo, Smartlead, and enrichment tools.
- Develop scalable outbound playbooks and automation systems.
- Collaborate closely with product, founders, and leadership on messaging and market strategy.
Qualifications
- 4+ years of experience in B2B SaaS growth, demand generation, or go-to-market roles.
- Strong performance marketing background with proven KPIs.
- Experience working with enterprise or mid-market customers in a technical or product-led environment.
- Proven ability to juggle multiple priorities and thrive in a fast-paced, high-growth startup environment.
- Experience building outbound systems and automation workflows.
- Experience managing paid marketing campaigns across Google Ads and LinkedIn Ads.
- Strong analytical and problem-solving skills.
- Bonus: experience in cybersecurity, AI, or highly regulated industries.
What We Offer
- The opportunity to lead and scale go-to-market initiatives at a cutting-edge AI cybersecurity startup.
- High ownership and visibility, with direct impact on customer outcomes and company growth.
- A flexible working environment with significant autonomy.
- The opportunity to grow alongside a rapidly scaling company.
- Competitive compensation and benefits tailored to individual preferences.
Head of GTM employer: Cyberly
Cyberly is an exceptional employer for those looking to make a significant impact in the fast-evolving field of AI cybersecurity. With a culture that fosters innovation and autonomy, employees are empowered to take ownership of their roles while collaborating closely with founders and leadership. The company offers competitive compensation, flexible working arrangements, and ample opportunities for professional growth as it scales globally, making it an ideal place for ambitious individuals eager to shape the future of workforce defence.
StudySmarter Expert Advice🤫
We think this is how you could land Head of GTM
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Head of GTM role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your past successes in B2B SaaS growth and demand generation. This will give you an edge when discussing your experience with Cyberly.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to Cyberly and express your interest in the Head of GTM position. A personal touch can make all the difference!
✨Tip Number 4
Prepare for interviews by understanding Cyberly’s mission and the challenges they face in the cybersecurity space. Tailor your responses to show how your experience aligns with their goals and how you can contribute to their growth.
We think you need these skills to ace Head of GTM
Some tips for your application 🫡
Show Your Passion for Cybersecurity:When writing your application, let your enthusiasm for cybersecurity shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about the challenges and innovations in this field.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B SaaS growth and demand generation. We’re looking for specific examples of how you’ve successfully built systems or campaigns in similar environments, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points if it helps convey your achievements more effectively – we want to see what you can bring to the table!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cyberly
✨Know Your Stuff
Make sure you understand Cyberly's mission and the specific challenges in the cybersecurity landscape. Familiarise yourself with terms like phishing, deepfakes, and social engineering. This will show that you're not just interested in the role but also passionate about the industry.
✨Showcase Your Experience
Prepare to discuss your previous roles in B2B SaaS growth and demand generation. Highlight specific campaigns you've run, especially those that improved CAC efficiency or conversion rates. Use metrics to back up your claims; numbers speak volumes!
✨Be Ready to Experiment
Since the role involves running rapid GTM experiments, come prepared with ideas for potential experiments you could run at Cyberly. Think about how you would test different messaging or positioning strategies and be ready to discuss your thought process.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your understanding of the role and the company’s goals. Ask about their current go-to-market strategies or how they measure success in their campaigns. This shows you're engaged and thinking critically about how you can contribute.
