At a Glance
- Tasks: Lead technical SEO and on-page optimisation for diverse clients, enhancing website performance.
- Company: Cyberlogical, a dynamic digital engagement agency in Reading.
- Benefits: Up to £50,000 salary, hybrid working, 26 days holiday, and training budget.
- Other info: Opportunity to grow into Head of SEO and lead a talented team.
- Why this job: Shape the future of SEO and work with innovative tools in a supportive team.
- Qualifications: 4+ years in technical SEO, strong keyword research skills, and experience with Google Analytics.
The predicted salary is between 50000 - 50000 £ per year.
Cyberlogical is a digital engagement agency based in Reading, specialising in conversion rate optimisation (CRO), SEO, paid advertising, analytics, and user experience.
We work with a broad range of clients - from charities and not‑profits to multinationals – helping them understand their customers, engage them effectively, and convert them online.
Everything we do is built around the user journey, combining data, empathy, and evidence‑led thinking to create digital strategies that genuinely work.
The Role
We're looking to recruit a Senior SEO & Website Optimisation Specialist to lead technical SEO and on‑page optimisation across our client portfolio, own website performance and conversion rate optimisation, and help shape how we use AI and emerging tools to stay ahead in both traditional search and the newer world of Generative Engine Optimisation (GEO).
Key Responsibilities
- Carry out technical SEO audits and page-level optimisation across a range of client websites
- Identify and resolve crawlability, indexation, site structure and Core Web Vitals issues
- Translate technical findings into clear, prioritised recommendations for clients and internal teams
- Keyword Research & On-Page Optimisation
- Carry out keyword research to inform content, page structure and optimisation priorities
- Optimise on-page elements (titles, metadata, headings, internal linking) to improve rankings and relevance
- Support the content team in identifying topics and formats with the strongest SEO and GEO (Generative
- Advise on how content should be structured so it performs well in traditional search and AI-generated answers
- Own website performance and conversion rate optimisation across client sites, improving key user journeys from landing to conversion
- Use tools such as Microsoft Clarity to analyse on‑site user behaviour and identify friction points
- Review landing pages and core conversion paths, identifying friction points and recommending improvements
- Work with design and development to implement website changes arising from SEO, CRO and UX findings
- Analytics & Tracking
- Set up and manage Google Tag Manager, including triggers and event configurations
- Set up and manage Google Analytics (GA4), including conversion tracking and integrations with other
- platforms
- Build clear reporting that connects SEO, CRO and website activity to visibility, traffic and conversion
- outcomes
- Use tools such as SEMrush and Screaming Frog as part of day‑to‑day analysis and optimisation
- Explore and evaluate new tools for SEO analysis, optimisation and AI‑assisted workflows, bringing
- recommendations back to the team
- Website & CMS
- Work across a range of CMS platforms, primarily Word Press, to implement SEO changes directly
- Liaise with developers and account managers where changes require broader website support
Skills & Experience
Essential (4+ years experience)
- Proven experience delivering technical SEO and page optimisation, ideally in an agency or multi‑client environment
- Strong, hands‑on keyword research and on‑page optimisation skills
- Strong understanding of website user journeys and landing page optimisation
- Practical experience setting up and managing Google Tag Manager, including custom triggers
- Practical experience setting up and managing Google Analytics (GA4), including conversions and integrations
- Confident using SEMrush, SE Ranking, Screaming Frog or similar SEO tools
- Comfortable working across multiple CMS platforms, with strong working knowledge of Word Press
- A genuine interest in how SEO and AI/GEO visibility are evolving together
- Excellent written and verbal communication skills, with the confidence to explain technical topics clearly to non‑technical audiences
- Experience in sales or presales, including presenting and explaining SEO strategy to clients
- An interest in developing and using new website‑building tools
- An interest in developing processes using automation tools such as Make, and AI engines such as Claude
- Ambition to help build and grow Cyberlogical's SEO and website optimisation function, with a view to becoming Head of SEO and leading a team
- Tools You'll Use
- SE Ranking
- Screaming Frog
- Google Analytics (GA4)
- CRO/testing and behavioural tools (e. g. Microsoft Clarity)
- Word Press and other CMS platforms
- Make (automation)
- Claude and other AI tools
- Monday. com
What We Offer
- A genuine opportunity to build and shape our SEO and website optimisation function, with a clear path to Head of SEO
- A collaborative, supportive team that values expertise without ego
- Hybrid working: 2 days in our Reading office, the rest from home
- Varied, interesting client base spanning commercial and not‑for‑profit sectors
- A company that genuinely believes digital marketing doesn't need to be complicated
- 26 days holidays
- Up to 5% matched pension contributions
- Training budget scheme (on completion of probation)
- #J-18808-Ljbffr
Senior SEO & Website Optimisation Specialist in Reading employer: Cyberlogical
Cyberlogical is an exceptional employer that fosters a collaborative and supportive work culture, where creativity and innovation thrive. With a focus on employee growth, the Digital Content Support role offers opportunities to engage with a diverse client base while enjoying the flexibility of hybrid working in the vibrant city of Reading. Employees benefit from a generous holiday allowance, matched pension contributions, and a commitment to professional development, making it a rewarding place to build a meaningful career in digital engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO & Website Optimisation Specialist in Reading
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Cyberlogical looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Senior SEO & Website Optimisation Specialist at Cyberlogical, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Senior SEO & Website Optimisation Specialist in Reading
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Cyberlogical, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Cyberlogical and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Cyberlogical
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Cyberlogical might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Cyberlogical.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
