Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead strategies to boost customer retention and engagement across products and markets.
- Company: Join a forward-thinking company focused on customer loyalty and community building.
- Benefits: Attractive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real difference in customer experiences and drive impactful engagement strategies.
- Qualifications: Experience in customer engagement and strategic planning is essential.
To ensure clear ownership and effective collaboration within the central capability model, the Retention & Engagement Lead operates within the following RASCI framework:
- Responsible (R)
- Global retention, engagement and lifecycle strategy
- Engagement and churn‑reduction frameworks across products and markets
- Loyalty, value, upgrade and cross‑sell strategy definition
- Fan community strategy and participation models
- Identification of behavioural signals impacting engagement and retention
- Accountable (A)
- Delivery of retention, engagement and customer lifetime value outcomes against agreed KPIs
- Ensuring engagement and lifecycle strategies are commercially effective and scalable
- Ensuring retention initiatives are aligned to product roadmap and acquisition quality
- Supporting (S)
- Local market execution of lifecycle, retention and engagement initiatives
- Product marketing of fan propositions throughout the lifecycle
- White‑label deployments with engagement and retention playbooks
- Consulted (C)
- Product teams on retention‑driven feature prioritisation and engagement design
- Growth & Acquisition Lead on lifecycle handover points, upgrade pathways and fan value optimisation
- Data and Insight teams on cohort analysis, behavioural modelling and performance interpretation
- Informed (I)
- Senior stakeholders on engagement trends, churn drivers, retention risks and value‑growth opportunities
This RASCI model ensures the Retention & Engagement Lead has clear ownership of lifecycle value and engagement performance, while enabling strong cross‑functional collaboration and effective local execution.
Retention & Engagement Lead employer: Cyan Blue Odds Limited
Contact Detail:
Cyan Blue Odds Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention & Engagement Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can drive retention and engagement, just like they want!
✨Tip Number 3
Showcase your skills with real examples. When discussing your experience, highlight specific strategies you've implemented that align with their goals for customer lifetime value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Retention & Engagement Lead
Some tips for your application 🫡
Know the Role Inside Out: Before you start writing, make sure you understand the Retention & Engagement Lead role. Dive into the job description and highlight key responsibilities. This will help us see how your experience aligns with what we're looking for.
Tailor Your Application: Don’t just send a generic CV and cover letter! Customise your application to reflect the skills and experiences that match our RASCI framework. Show us how you can drive retention and engagement strategies effectively.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon unless it’s relevant. We want to understand your thoughts easily, so get straight to the point while showcasing your expertise.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Cyan Blue Odds Limited
✨Understand the RASCI Framework
Make sure you’re familiar with the RASCI framework mentioned in the job description. Be ready to discuss how you would take ownership of retention and engagement strategies, and how you can collaborate effectively across teams. This shows that you understand the role's structure and responsibilities.
✨Showcase Your Strategic Thinking
Prepare examples of past experiences where you've developed or executed successful retention and engagement strategies. Highlight specific KPIs you’ve achieved and how your strategies have positively impacted customer lifetime value. This will demonstrate your ability to deliver results.
✨Know Your Metrics
Familiarise yourself with key metrics related to retention and engagement, such as churn rates and customer lifetime value. Be prepared to discuss how you would measure success in these areas and what tools or methods you would use to analyse data effectively.
✨Engage with the Company’s Products
Take some time to explore the company’s products and their current engagement strategies. Think about potential improvements or new ideas you could bring to the table. This not only shows your enthusiasm but also your proactive approach to understanding the business.