At a Glance
- Tasks: Lead organic growth strategies and enhance visibility across search engines and AI platforms.
- Company: Join a forward-thinking company focused on innovation and collaboration.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Fast-paced environment with opportunities for career advancement.
- Why this job: Make a real impact in the evolving world of SEO and AI-driven discovery.
- Qualifications: Extensive SEO experience and strong team management skills.
The predicted salary is between 60000 - 80000 £ per year.
As Senior Organic Performance Manager, you will lead the development and execution of comprehensive organic growth strategies that enhance visibility, traffic, and engagement across search engines and AI-driven discovery platforms. You will work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with our global vision.
Key Responsibilities
- Own and deliver the organic growth strategy across all English-speaking markets (UK, US, and emerging regions).
- Drive visibility and performance across both traditional search engines and generative AI platforms (e.g. LLM-powered search experiences).
- Manage, mentor, and develop a small team of SEO/Organic specialists.
- Partner closely with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution.
- Lead the creation, testing, and scaling of new organic growth initiatives, including seedling or experimental sites.
- Collaborate with the Global Digital PR teams to generate high-impact link acquisition, brand mentions, and citation strategies.
- Define and uphold best-in-class standards for content quality, EEAT, and organic performance.
- Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels.
- Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy.
- Champion innovation by identifying and implementing new tools, technologies, and methodologies in organic search and AI.
- Play a key role in agile workflows, enabling rapid testing, iteration, and feedback loops.
- Support the Global Director of Organic Performance in shaping long-term strategy, CMS evolution, and technology roadmap.
- Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives.
- Participate in stakeholder and product meetings, ensuring organic considerations are embedded in all key decisions.
- Oversee SEO testing frameworks, including A/B testing, feature validation, and performance experimentation.
Skills and Experience
- Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. betting, finance, iGaming).
- Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences.
- Proven track record of delivering scalable organic growth across multiple markets.
- Experience managing and developing high-performing SEO or organic teams.
- Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimisation.
- Strong familiarity with data analysis tools (e.g. GA4, Search Console, log analysis tools, rank tracking platforms).
- Experience working with product and engineering teams in agile environments.
- Knowledge of digital PR, link acquisition strategies, and brand authority building.
- Understanding of content strategy, EEAT principles, and semantic search optimisation.
- Experience with testing methodologies and performance experimentation frameworks.
- Commercial awareness and ability to align organic strategy with business objectives.
- Excellent communication and stakeholder management skills.
Personal Attributes
- Highly organised, proactive, and comfortable taking ownership of initiatives.
- Strategic thinker with a strong execution mindset.
- Naturally curious, with a passion for innovation in search and AI.
- Comfortable operating in a fast-paced, evolving environment.
- Strong problem-solving skills with attention to detail.
Mon to Fri – Standard
Organic Performance Manager - EN Markets employer: Cyan Blue Odds Limited
FPSM is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration in the heart of the UK and US gaming markets. With a strong focus on employee growth, we provide opportunities for professional development and a culture that values innovation and teamwork. Our commitment to optimising content strategies not only drives business success but also ensures that our employees are engaged and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Performance Manager - EN Markets
✨Show Your Creative Side
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We think you need these skills to ace Organic Performance Manager - EN Markets
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cyan Blue Odds Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cyan Blue Odds Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cyan Blue Odds Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cyan Blue Odds Limited
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cyan Blue Odds Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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At Cyan Blue Odds Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
