At a Glance
- Tasks: Drive organic growth through SEO strategies and collaborate with diverse teams.
- Company: Join FairPlay Sports Media, a leader in the competitive SEO landscape.
- Benefits: Gain hands-on experience in a dynamic environment with career development opportunities.
- Other info: Work in a fast-paced, collaborative setting with a focus on emerging AI trends.
- Why this job: Be at the forefront of SEO innovation and make a real impact on organic visibility.
- Qualifications: Experience in SEO, strong analytical skills, and a passion for organic growth.
The predicted salary is between 30000 - 40000 £ per year.
FairPlay Sports Media is looking for an Organic Performance Executive to join our Audience team, supporting the delivery of organic growth across our English-speaking markets, primarily the UK and US.
Reporting directly to the Senior Organic Performance Manager, you'll play a key role in implementing SEO initiatives, monitoring performance, identifying opportunities for growth, and working closely with Content, Product and Engineering teams to improve organic visibility across Oddschecker. This is an excellent opportunity for someone looking to develop their career within Organic Performance while working in one of the most competitive SEO environments in the industry.
Key Responsibilities- Support the delivery of the organic growth strategy across the UK, US and English-speaking markets.
- Carry out keyword research and identify opportunities to increase organic traffic.
- Monitor organic performance using SEO and analytics tools.
- Perform technical SEO audits and identify optimisation opportunities.
- Work closely with Content teams to optimise existing content and support new content initiatives.
- Support Product and Engineering teams by raising SEO requirements and validating implementations.
- Monitor rankings, crawl health, indexing and Core Web Vitals.
- Support testing initiatives including A/B testing and SEO experiments.
- Assist with competitor analysis and market research.
- Work alongside the Digital PR team to support link acquisition initiatives.
- Produce regular SEO performance reports and dashboards.
- Stay up to date with Google algorithm updates and developments within AI search.
- Support optimisation across emerging AI-powered search experiences.
- Previous experience in SEO or Organic Performance.
- Good understanding of technical SEO fundamentals.
- Experience using Google Analytics 4 and Google Search Console.
- Familiarity with SEO tools such as Ahrefs, Semrush or Screaming Frog.
- Strong analytical mindset.
- Understanding of keyword research and content optimisation.
- Excellent attention to detail.
- Strong communication skills.
- Experience working within betting, gaming, sports media, publishing or another competitive digital industry would be highly desirable.
- Curiosity around AI-powered search and emerging SEO trends.
- Curious and eager to learn.
- Highly organised.
- Comfortable working in a fast-paced environment.
- Data-driven.
- Collaborative.
- Commercially aware.
- Passionate about SEO and organic growth.
Mon to Fri – Standard
Organic Performance Executive - EN Markets employer: Cyan Blue Odds Limited
FPSM is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration in the heart of the UK and US gaming markets. With a strong focus on employee growth, we provide opportunities for professional development and a culture that values innovation and teamwork. Our commitment to optimising content strategies not only drives business success but also ensures that our employees are engaged and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Performance Executive - EN Markets
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cyan Blue Odds Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cyan Blue Odds Limited are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Organic Performance Executive - EN Markets
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cyan Blue Odds Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cyan Blue Odds Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cyan Blue Odds Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cyan Blue Odds Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cyan Blue Odds Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cyan Blue Odds Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
