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- Tasks: Drive growth strategies and optimise fan acquisition across diverse products and markets.
- Company: Dynamic organisation focused on scaling and engaging global audiences.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Join a collaborative team with a focus on innovation and long-term success.
- Why this job: Be a key player in shaping how we attract and engage fans worldwide.
- Qualifications: Experience in growth strategy, performance marketing, and data-driven decision making.
The predicted salary is between 60000 - 80000 £ per year.
The Growth & Acquisition Lead is responsible for owning the strategy and execution that drives efficient, scalable growth in registered fans and subscribers across products and markets. The role focuses on identifying high‑value fan segments and optimising the end‑to‑end acquisition funnel to attract, convert and monetise fans effectively, while ensuring acquisition quality supports long‑term engagement and lifetime value. This is a senior individual‑contributor role within a developing central capability team, operating through influence, expertise and delivery rather than line management. The role acts as a strategic driver of acquisition and conversion performance across multiple products and markets, with significant cross‑functional impact.
As the organisation scales across products and markets, there is a clear need for a central capability that accelerates growth by setting direction, raising standards and driving efficiency in fan acquisition and conversion. This role exists to bring deep expertise, consistency and commercial rigour to how we grow registered and subscribed audiences globally. It ensures local execution is supported by proven frameworks, insight and best practice, and that growth activity is efficient, scalable and aligned to long‑term fan value rather than short‑term volume.
To ensure clear ownership and effective collaboration in a central operating model, the Growth & Acquisition Lead operates within the following RASCI framework:
- Responsible (R): Global fan acquisition strategy and roadmap, Acquisition funnel design, optimisation and performance standards, Performance marketing efficiency (CAC, payback, scale thresholds), Definition of value exchange across registration, trial and paid entry points
- Accountable (A): Delivery of acquisition outcomes against agreed KPIs (growth, efficiency and conversion), Ensuring acquisition quality supports long‑term engagement and lifetime value
- Supporting (S): Local market execution of acquisition campaigns, Proposition rollout and localisation, Campaign optimisation using shared frameworks and tooling
- Consulted (C): Product, Data and Retention teams on funnel design, experimentation and lifecycle handovers, Local markets on feasibility, market context and execution learnings
- Informed (I): Senior stakeholders on acquisition performance, insights and optimisation priorities
This approach enables strong central ownership while allowing markets and product teams to execute locally with autonomy and clarity.
Growth & Acquisition Lead employer: Cyan Blue Odds Limited
Contact Detail:
Cyan Blue Odds Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth & Acquisition Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Growth & Acquisition Lead role.
✨Tip Number 2
Prepare for interviews by researching the company and its growth strategies. We suggest you come armed with insights on their acquisition funnel and be ready to discuss how you can optimise it. Show them you’re the expert they need!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and goals. We recommend using our website to find roles that excite you and match your skills. Tailor your approach to each opportunity!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. We believe it shows your enthusiasm for the role and keeps you top of mind as they make their decision on the next Growth & Acquisition Lead.
We think you need these skills to ace Growth & Acquisition Lead
Some tips for your application 🫡
Show Your Passion for Growth: When writing your application, let your enthusiasm for growth and acquisition shine through. We want to see how you can drive scalable growth and engage fans effectively, so share examples of your past successes in similar roles.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Growth & Acquisition Lead role. Highlight your experience with fan segmentation and acquisition funnels, and how you've optimised these processes in the past.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills related to the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Cyan Blue Odds Limited
✨Know Your Growth Strategies
Make sure you’re well-versed in various growth strategies and acquisition funnels. Be ready to discuss specific examples of how you've identified high-value segments and optimised conversion rates in your previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse performance metrics like CAC and payback periods. Bring along any relevant data or case studies that highlight your analytical prowess and how it has driven successful outcomes.
✨Understand the Market Context
Research the company’s current market position and its competitors. Being able to discuss how local execution can be tailored to different markets will show that you understand the nuances of fan acquisition on a global scale.
✨Emphasise Collaboration and Influence
Since this role involves working cross-functionally, be prepared to share examples of how you've successfully influenced teams without direct authority. Highlight your experience in collaborating with product, data, and retention teams to achieve common goals.