At a Glance
- Tasks: Drive CRM and marketing automation to enhance the student journey.
- Company: Join a forward-thinking organisation focused on student success.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and data-driven decisions.
- Why this job: Make a real impact by optimising communication strategies for students.
- Qualifications: Experience with Salesforce Marketing Cloud and strong analytical skills.
The predicted salary is between 40000 - 50000 € per year.
Drive the technical delivery of CRM and marketing automation initiatives to support a world‑class student journey, focusing on recruitment, conversion, and retention. Own the design, execution, and optimisation of personalised, data‑driven, omni‑channel communication strategies across the student lifecycle.
Act as a bridge between marketing, product, and technical teams, enabling scalable automation and ensuring the right message reaches the right audience at the right time. Lead the implementation and optimisation of journeys within Salesforce Marketing Cloud, leveraging tools such as Journey Builder, Automation Studio, and SQL.
Take ownership of CRM automation performance, ensuring system reliability, data accuracy, and continuous optimisation. Drive personalisation and targeting strategies using behavioural data, segmentation, and predictive insights, while maintaining strong data governance and compliance standards.
Contribute to platform evolution by adopting advanced capabilities such as Salesforce Einstein, and provide technical expertise to stakeholders to translate CRM capabilities into impactful business outcomes.
Requirements
- Strong experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.)
- Hands‑on expertise in SQL, AMPscript, and HTML for campaign execution
- Experience building and optimising multi‑channel automated journeys
- Strong understanding of segmentation, targeting, and personalisation strategies
- Experience working with large and complex CRM datasets
- Knowledge of data governance, GDPR, and compliance practices
- Strong analytical and problem‑solving skills
- Ability to work across technical and non‑technical stakeholders
CRM Automation Specialist in Coventry employer: Cxpond
As a CRM Automation Specialist, you will thrive in a dynamic and innovative environment that prioritises employee growth and collaboration. Our company fosters a culture of continuous learning, offering extensive training opportunities and the chance to work with cutting-edge technologies like Salesforce Marketing Cloud. Located in a vibrant area, we provide a supportive atmosphere where your contributions directly impact the student journey, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Automation Specialist in Coventry
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM automation projects and successes. This gives you a chance to demonstrate your expertise in Salesforce Marketing Cloud and other tools directly to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM automation and personalisation strategies. Be ready to discuss how you've used data-driven insights to optimise campaigns and improve student journeys.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications from passionate candidates who are eager to drive impactful CRM initiatives. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace CRM Automation Specialist in Coventry
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your experience with Salesforce Marketing Cloud and any hands-on expertise you have in SQL, AMPscript, and HTML. We want to see how your skills can drive our CRM initiatives!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the CRM Automation Specialist role. We love seeing how you connect your experience to what we’re looking for.
Be Data-Driven:Since this role is all about data-driven strategies, include examples of how you've used data to optimise campaigns or improve performance in your previous roles. Show us your analytical side!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Cxpond
✨Know Your Tools Inside Out
Make sure you’re well-versed in Salesforce Marketing Cloud, especially Journey Builder and Automation Studio. Brush up on your SQL, AMPscript, and HTML skills, as you might be asked to demonstrate your technical knowledge during the interview.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive personalisation and targeting strategies in past roles. Bring examples of how you've optimised automated journeys using behavioural data and segmentation to improve student engagement.
✨Bridge the Gap
Since this role involves working with both technical and non-technical teams, think of examples where you've successfully communicated complex ideas to different stakeholders. Highlight your ability to act as a liaison between marketing and tech teams.
✨Stay Compliant and Informed
Familiarise yourself with data governance and GDPR compliance practices. Be ready to discuss how you ensure data accuracy and reliability in your CRM initiatives, as this is crucial for maintaining trust and effectiveness in your campaigns.
