At a Glance
- Tasks: Lead retail marketing strategies and drive brand engagement across the UK & Ireland.
- Company: Exciting high street fashion organisation with a dynamic team.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Collaborative culture with a focus on commercial success and brand consistency.
- Why this job: Make a real impact in fashion marketing and drive innovative campaigns.
- Qualifications: Experience in retail marketing, creativity, and strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Company: High street fashion organization (Will be revealed in the call)
Location: Old Street, London
Reports to: Senior Category Manager
Role Overview
Act as the lead for retail marketing within the Consumer Products team, driving brand engagement and sales across UK & Ireland. This role combines marketing strategy with strong commercial focus, working closely with Retail, Category, and Franchise teams to deliver impactful campaigns and business growth.
Key Responsibilities
- Develop and deliver short- and long-term retail marketing strategies aligned to business and commercial objectives.
- Lead the planning and execution of omnichannel marketing campaigns across key brands and franchises.
- Partner with UK & Ireland retailers to design and implement tailored, high-impact campaigns that differentiate each account.
- Drive brand awareness, customer engagement, and fan acquisition through innovative marketing activations.
- Ensure all marketing initiatives are aligned with commercial goals, delivering measurable impact on sales and ROI.
- Identify consumer trends, insights, and market opportunities to inform marketing strategies.
- Analyse campaign performance and provide clear reporting, insights, and recommendations.
- Build and maintain strong relationships with internal stakeholders, retail partners, and agencies.
- Support joint business planning with key partners to drive licensing growth and revenue performance.
- Collaborate with Franchise and Creative teams to ensure brand consistency and best-in-class execution.
This role requires a strong balance of creativity, data-driven thinking, and commercial acumen.
Skills & Experience
- Proven experience in retail marketing, ideally within fashion, lifestyle, or consumer products.
- Strong track record of delivering campaigns that drive sales (sell-in & sell-out) and brand engagement.
- Experience developing retail marketing activations with measurable commercial impact.
- Experience managing media campaigns and working with agencies.
- Understanding of performance marketing and media planning.
- Strong knowledge of digital, social, and influencer marketing.
- Ability to plan, execute, and evaluate end-to-end marketing campaigns.
- Strong analytical skills with the ability to turn data into actionable insights.
- Proven ability to build cross-functional relationships and drive joint business goals.
- Experience working in a matrix organisation (preferred).
- Highly organised, proactive, and commercially focused.
Retail & Brand Commercial Manager in London employer: CXC
As a leading high street fashion organisation based in the vibrant Old Street area of London, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. Our employees benefit from comprehensive growth opportunities, competitive remuneration, and the chance to work on innovative marketing campaigns that directly impact brand engagement and sales across the UK and Ireland. Join us to be part of a forward-thinking team that values your contributions and supports your professional development in the fast-paced world of retail marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Retail & Brand Commercial Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to walk in feeling confident and ready to show how your skills align with their needs. Practice common interview questions and think about how your experience in retail marketing can shine through.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to remind them why you’re the perfect fit for the Retail & Brand Commercial Manager role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Retail & Brand Commercial Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Retail & Brand Commercial Manager role. Highlight your experience in retail marketing and any campaigns you've led that drove sales. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about fashion and how your background makes you the perfect fit for this role. Be sure to mention specific achievements that demonstrate your commercial acumen.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to include examples of how you've used data to inform marketing strategies or improve campaign performance. We love seeing how you turn insights into action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you bring to the table!
How to prepare for a job interview at CXC
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their market positioning, recent campaigns, and consumer engagement strategies. This will not only show your enthusiasm but also help you discuss how you can drive brand awareness and sales effectively.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led, especially those that had measurable impacts on sales. Be ready to discuss the strategies you employed, the challenges you faced, and how you overcame them. This will demonstrate your ability to deliver results in a retail environment.
✨Understand the Market Trends
Stay updated on current trends in the fashion and retail industry. Be prepared to discuss how these trends can influence marketing strategies. Showing that you can identify consumer insights and market opportunities will highlight your analytical skills and commercial acumen.
✨Build Relationships
Emphasise your experience in building cross-functional relationships. Discuss how you've collaborated with different teams, such as Retail, Category, and Franchise, to achieve common goals. This will illustrate your ability to work in a matrix organisation and drive joint business planning.
