At a Glance
- Tasks: Lead retail marketing strategies and drive brand engagement across the UK & Ireland.
- Company: Exciting high street fashion organisation with a dynamic team.
- Benefits: Competitive salary, creative environment, and opportunities for career growth.
- Other info: Join a vibrant team and shape the future of fashion marketing.
- Why this job: Make a real impact in fashion marketing while collaborating with top brands.
- Qualifications: Experience in retail marketing, creativity, and strong analytical skills.
The predicted salary is between 50000 - 70000 £ per year.
Company: High street fashion organization (Will be revealed in the call)
Location: Old Street, London
Reports to: Senior Category Manager
Role Overview: Act as the lead for retail marketing within the Consumer Products team, driving brand engagement and sales across UK & Ireland. This role combines marketing strategy with strong commercial focus, working closely with Retail, Category, and Franchise teams to deliver impactful campaigns and business growth.
Key Responsibilities:
- Develop and deliver short- and long-term retail marketing strategies aligned to business and commercial objectives.
- Lead the planning and execution of omnichannel marketing campaigns across key brands and franchises.
- Partner with UK & Ireland retailers to design and implement tailored, high-impact campaigns that differentiate each account.
- Drive brand awareness, customer engagement, and fan acquisition through innovative marketing activations.
- Ensure all marketing initiatives are aligned with commercial goals, delivering measurable impact on sales and ROI.
- Identify consumer trends, insights, and market opportunities to inform marketing strategies.
- Analyse campaign performance and provide clear reporting, insights, and recommendations.
- Build and maintain strong relationships with internal stakeholders, retail partners, and agencies.
- Support joint business planning with key partners to drive licensing growth and revenue performance.
- Collaborate with Franchise and Creative teams to ensure brand consistency and best-in-class execution.
This role requires a strong balance of creativity, data-driven thinking, and commercial acumen.
Skills & Experience:
- Proven experience in retail marketing, ideally within fashion, lifestyle, or consumer products.
- Strong track record of delivering campaigns that drive sales (sell-in & sell-out) and brand engagement.
- Experience developing retail marketing activations with measurable commercial impact.
- Experience managing media campaigns and working with agencies.
- Understanding of performance marketing and media planning.
- Strong knowledge of digital, social, and influencer marketing.
- Ability to plan, execute, and evaluate end-to-end marketing campaigns.
- Strong analytical skills with the ability to turn data into actionable insights.
- Proven ability to build cross-functional relationships and drive joint business goals.
- Experience working in a matrix organisation (preferred).
- Highly organised, proactive, and commercially focused.
Retail & Brand Commercial Manager in City of London employer: CXC
Join a dynamic high street fashion organisation in the heart of Old Street, London, where creativity meets commercial acumen. As a Retail & Brand Commercial Manager, you'll thrive in a vibrant work culture that champions innovation and collaboration, offering ample opportunities for professional growth and development. With a focus on impactful marketing strategies and strong partnerships, this role not only drives brand engagement but also contributes to meaningful business success in a fast-paced environment.
