Job %tle: Communica)ons and Digital Content Assistant (Best For You)
Repor%ng to: Communica)ons and Digital Content Manager (Best For You)
Salary: £27,000-£30,000
Loca%ion: CW+ (SW10 9HS), hybrid working with an expecta)on of five days a fortnight in the CW+ office
Contract: Full )me, fixed term contract for 12 months with the possibility of extension
We have an exci)ng opportunity for a Communica)ons and Digital Content Assistant to join the Communica)ons Team at CW+, working on the Best For You programme.
We’re looking for someone with excellent communica)on skills and an interest in young people’s mental health and wellbeing to support us to make sure that young people can access the mental health support that’s right for them as soon as they need it.
You’ll already have some experience crea)ng content and using social media, whether through educa)on, work, volunteering or personal projects. We’ll support you to build on these founda)ons and con)nue developing your skills in areas including social media, website content, making sure content can be found by search engines and AI tools (SEO and GEO), and building professional rela)onships with partner organisa)ons.
About CW+
CW+ is the official charity of Chelsea and Westminster Hospital NHS Founda)on Trust, including all of its hospitals and clinics. Our generous supporters and partners enable us to:
Build and enhance clinical facili)es to create an outstanding healing environment for pa)ents and staff
Deliver a unique art and design programme to transform the experience and wellbeing of our pa)ents
Invest in health innova)on to deliver excep)onal pa)ent care
About Best For You
Best For You is a new approach to mental health care designed for - and in consultation with - young people and their families.
Best For You has already achieved a lot, and we have ambitious plans for the future. Over the past five years, we’ve launched a website providing 24/7 support to young people, built state-of-the-art NHS spaces, and connected organisations within and beyond the NHS to create partnerships that support young people in our local area and beyond.
The Communica)ons and Digital Content Assistant (Best For You) will support the programme as a whole, with a focus on Best For You Digital (including the Best For You website and social media channels).
Best For You is run in partnership by four organisations, alongside young people: CW+, Central and North West London NHS Foundation Trust (CNWL), Chelsea and Westminster Hospital NHS Foundation Trust, and West London NHS Trust. It is being evaluated by Imperial College.
You can find out more about Best For You on the CW+ website and the Best For You website.
Job purpose
The Communica)ons and Digital Content Assistant (Best For You) is a brand-new role designed to help us to con)nue developing Best For You, while expanding its reach so more young people can access support.
Working within the Communica)ons Team (with links to the Major Programmes Team) the Communica)ons and Digital Content Assistant (Best For You) will support the wider team to increase the programme’s digital presence, produce )mely content for young people, and tell young people about the support Best For You provides.
Over the next two years, we’re going to work with young people to:
- Promote Best For You in every school in north-west London.
- Create further video content as part of our partnership with YouTube, increasing subscribers by 44% by 2028.
Con)nue developing the UK’s leading digital plaform for youth mental health support, increasing users by 81% by 2028.
In doing so, we will con)nue in our mission to create a world in which every young person can access the mental health support that’s right for them as soon as they need it.
Key responsibili%es and du%es
As the Communica)ons and Digital Content Assistant (Best For You), you will:
- Support with planning, producing and scheduling content for the Best For You social media channels, including crea)ng reels and other short-form content.
- Support with day-to-day social media management, including helping with community management (responding to comments and DMs within your working hours) and repor)ng on key performance metrics.
- Assist with research into new digital and offline communica)ons channels, including gathering informa)on on opportuni)es, risks and prac)cal considera)ons to support decision-making.
- Assist with planning new digital and offline communica)ons channels, including researching strong examples and drajing content.
- Support the crea)on of video content, including helping to recruit par)cipants, develop concepts and scripts, film iPhone content, and plan larger-scale film shoots with external videographers.
- Help us promote Best For You in north-west London schools and universi)es, including by coordina)ng ac)vity with educa)on staff, delivering virtual presenta)ons about the programme using exis)ng materials, and suppor)ng inperson events.
- Help us communicate with partner organisa)ons, by sharing resources, responding to rou)ne queries, and helping to make sure partners have accurate and up-to-date informa)on about Best For You.
- Assist with the upkeep of the Best For You website, including upda)ng informa)on and helping to develop new content.
- Support young people to shape Best For You and feature in content by coordina)ng opportuni)es to par)cipate and assis)ng with administra)me processes.
- Help clinicians to inform and feature in content by coordina)ng opportuni)es to par)cipate and assis)ng with administra)me processes (including content sign off).
Essen%al
Excellent wrimen and verbal communica)on skills.
Knowledge of social media plaforms and trends.
Experience of content crea)on, whether personal or professional.
Experience of wri)ng for a website, blog, or social media.
- Confident using Microsoj Office (Outlook, Word, PowerPoint, and Excel).
- Strong organisa)onal skills.
- An interest in young people’s mental health and wellbeing.
- Comfortable discussing and wri)ng about mental health and mental ill-health.
- Eager to learn and develop, including design skills and subject‑specific knowledge.
Commimed to embracing diversity, equity, inclusion and belonging.
Desirable
Experience of using design sojware such as Canva or Adobe programmes (Photoshop, Illustrator, InDesign).
- Experience of using video edi)ng sojware such as CapCut or Adobe Premiere Pro.
Experience crea)ng content for an audience of young people and/or crea)ng content about wellbeing.
- Confident taking photos and filming videos using a phone.
We will provide specific training as needed, including training you to use design and video edi)ng sojware.
Key terms and benefits
Hours: 35 a week (normally 9am to 5pm, Monday to Friday)
Pension: 8% Company contribu)on
Holiday: 27 annual leave days per annum
Benefits: Access to HSF Healthcare plan
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