At a Glance
- Tasks: Lead digital marketing strategies and drive online growth for a heritage fashion brand.
- Company: Join a respected British fashion brand known for quality and craftsmanship.
- Benefits: High ownership, international exposure, and career development opportunities.
- Other info: Work with creative teams and stay ahead of industry trends.
- Why this job: Make a real impact in a collaborative environment while driving digital growth.
- Qualifications: Experience in performance marketing and managing campaigns across digital platforms.
The predicted salary is between 50000 - 60000 £ per year.
We are working with a well-established British heritage fashion brand, recognised for its commitment to quality, craftsmanship and timeless style. With ambitious growth plans across the UK and international markets, they are looking to appoint a Performance Marketing Manager to lead digital acquisition and drive sustainable online growth. This is an exciting opportunity for a commercially focused and data-driven marketer to take ownership of paid media strategy, customer acquisition, and digital performance across multiple markets.
Working closely with the e-commerce, creative and brand teams, you will use insights, testing and optimisation to drive revenue growth, improve campaign effectiveness and maximise return on investment. You will play a key role in identifying new growth opportunities, scaling high-performing campaigns and contributing to the wider digital growth strategy of the business.
Key Responsibilities- Develop and execute a comprehensive performance marketing strategy across key paid digital channels.
- Manage and optimise campaigns across platforms including Google Ads, Meta, TikTok and emerging channels.
- Plan, launch and continuously optimise campaigns across Search, Shopping, Display and Paid Social.
- Allocate and manage budgets effectively to maximise ROI and achieve performance targets.
- Conduct ongoing A/B testing across creative, audiences, bidding strategies and landing pages.
- Implement full-funnel acquisition strategies including prospecting, retargeting and customer re‑engagement campaigns.
- Analyse campaign performance and customer acquisition metrics to generate actionable insights.
- Monitor and report on key performance indicators including ROAS, CAC, LTV, conversion rates and revenue contribution.
- Build and maintain performance dashboards, providing regular reporting and recommendations to stakeholders.
- Identify new audience segments, channels and growth opportunities to support long-term business objectives.
- Collaborate with e-commerce, CRM and content teams to ensure alignment across wider marketing initiatives.
- Stay ahead of industry trends, platform developments and emerging technologies.
- Proven experience within Performance Marketing, Paid Media or Digital Acquisition.
- Strong hands‑on experience managing campaigns across Google Ads, Meta Ads and other paid media platforms.
- Demonstrable success in driving customer acquisition, revenue growth and campaign performance.
- Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
- Experience using Google Analytics, GA4, Looker Studio or similar reporting and attribution tools.
- Strong understanding of customer acquisition funnels, audience segmentation and conversion optimisation.
- Experience managing significant digital marketing budgets.
- Excellent communication and stakeholder management skills.
- Experience within e‑commerce, fashion or retail environments would be highly advantageous.
- A proactive, innovative and commercially focused approach.
- Opportunity to join a respected and growing heritage brand.
- High level of ownership and influence within the marketing function.
- Work across multiple international markets.
- Opportunity to drive meaningful digital growth and make a measurable commercial impact.
- Collaborative and ambitious environment with long‑term career development opportunities.
Performance Marketing Manager - London - Fashion employer: CVUK
Join a prestigious British heritage fashion brand that values quality and craftsmanship, offering you the chance to lead impactful performance marketing initiatives in a collaborative and ambitious environment. With a focus on employee growth and development, you'll have the opportunity to influence digital strategies across multiple international markets while driving meaningful commercial results. This role not only provides high levels of ownership but also positions you at the forefront of innovative marketing practices within the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager - London - Fashion
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like CVUK!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including CVUK.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for CVUK.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at CVUK!
We think you need these skills to ace Performance Marketing Manager - London - Fashion
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at CVUK.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to CVUK!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at CVUK. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at CVUK
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
