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- Tasks: Lead marketing strategy and drive customer acquisition for a bold fashion brand.
- Company: Fast-growing fashion brand in London, redefining modern style.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Be part of a team shaping the future of fashion and inspiring confidence.
- Qualifications: 6+ years in marketing, preferably in fashion or e-commerce.
- Other info: Dynamic role with a focus on innovation and leadership.
The predicted salary is between 48000 - 72000 £ per year.
Our client is a bold and fast-growing fashion brand based in the heart of London, redefining modern style with premium design, responsible production, and a deeply engaged global community. With a mission to inspire confidence through creativity and self-expression, they are currently looking for a Head of Marketing & Performance Marketing to help scale their vision.
The Role: As Head of Marketing & Performance Marketing, you will take full ownership of the brand's marketing strategy, leading the team across both brand and growth functions. From driving customer acquisition to shaping the brand narrative, you'll play a pivotal role in building one of fashion's next big success stories.
Key Responsibilities- Performance Marketing: Own and execute data-driven customer acquisition strategies across paid social, Google Ads, YouTube, affiliates, and other paid channels. Manage media buying budgets and drive measurable ROI through performance optimization. Scale new channels and creative testing frameworks to unlock sustainable growth. Partner with CRM and data teams to drive retention, LTV, and lifecycle marketing.
- Brand & Content: Lead overarching brand marketing strategy, ensuring all messaging aligns with brand vision and values. Oversee content planning, storytelling, and campaign execution across organic social, email, influencer, and partnerships. Collaborate with creative and design teams to develop compelling, on-brand assets. Drive brand awareness through PR, events, influencer activations, and strategic collaborations.
- Team & Leadership: Build and lead a high-performing marketing team across performance, brand, and content. Set clear KPIs, manage budgets, and report performance to stakeholders and founders. Foster a culture of innovation, experimentation, and excellence. Be the voice of the customer internally, driving insight-led decision-making.
About You: 6+ years of experience in marketing, ideally in fashion, DTC, or e-commerce. Proven track record of managing multi-channel performance campaigns at scale. A deep understanding of marketing analytics, attribution, and customer journeys. Strong brand sensibility with experience leading content, campaigns, and social strategies. Exceptional leadership and communication skills - you're both strategic and hands-on. Comfortable in a fast-paced, entrepreneurial environment.
Head of Marketing/ Fashion/ London employer: CVUK
Contact Detail:
CVUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing/ Fashion/ London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use visuals and data to tell your story. This will not only impress potential employers but also give them a taste of what you can bring to their brand.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and performance metrics. Be ready to discuss how you can contribute to their growth and align with their brand vision. Tailor your responses to show you understand their mission and values.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you one step closer to landing that dream role!
We think you need these skills to ace Head of Marketing/ Fashion/ London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! Share your personal experiences and how they connect with the brand's mission to inspire confidence and creativity. We want to see your unique perspective!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially in fashion or e-commerce. Use specific examples that demonstrate your success in performance marketing and brand strategy. We’re looking for someone who can hit the ground running!
Be Data-Driven: Since this role involves a lot of performance marketing, don’t shy away from showcasing your analytical skills. Mention any data-driven strategies you've implemented in the past and the results they achieved. We love numbers that tell a story!
Keep It Engaging: Your application should reflect the brand's vibrant personality. Use a conversational tone and keep it engaging. Remember, we’re not just looking for qualifications; we want to feel your enthusiasm! Apply through our website to make it official.
How to prepare for a job interview at CVUK
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and recent campaigns. Understanding their mission to inspire confidence through creativity will help you align your answers with their vision and demonstrate your genuine interest.
✨Showcase Your Data-Driven Mindset
Since the role involves executing data-driven customer acquisition strategies, be prepared to discuss specific examples of how you've used analytics to optimise marketing campaigns. Highlight any successful performance marketing initiatives you've led in the past.
✨Prepare for Creative Collaboration
This position requires working closely with creative and design teams. Think of examples where you've successfully collaborated on campaigns or content creation. Be ready to share how you fostered innovation and creativity within your team.
✨Demonstrate Leadership Skills
As a potential leader, it's crucial to showcase your ability to build and manage high-performing teams. Prepare to discuss your leadership style, how you set KPIs, and how you’ve driven a culture of excellence and experimentation in previous roles.
