At a Glance
- Tasks: Lead global campaigns and communications for a purpose-driven consumer brand.
- Company: Join a globally recognised brand with a strong commitment to purpose.
- Benefits: Competitive salary, leadership opportunities, and a dynamic work environment.
- Other info: Ideal for a creative leader passionate about brand storytelling and performance.
- Why this job: Make a real impact by driving innovative campaigns that resonate globally.
- Qualifications: Significant experience in integrated marketing and managing cross-functional teams.
The predicted salary is between 72000 - 108000 £ per year.
We are partnering with a globally recognised, purpose-led consumer brand to appoint a Head of Campaign & Communications. This is a senior leadership role responsible for owning and delivering integrated brand and commercial campaigns across owned, earned and paid channels. Sitting at the heart of the marketing function, you will translate brand strategy, consumer insight and business priorities into high-impact, globally executed campaigns that drive both brand equity and commercial performance. This role connects brand, product, creative, media and commercial teams to ensure seamless, best-in-class go-to-market execution.
Campaign & Go-To-Market Leadership
- Own and lead the global campaign and communications strategy across seasonal campaigns, hero launches and major commercial initiatives.
- Translate brand strategy and consumer insight into clear, inspiring and actionable go-to-market plans.
- Deliver campaigns that balance purpose, creativity and measurable commercial outcomes.
Integrated Communications
- Lead fully integrated campaigns across digital, social, PR, CRM, content, retail, events and traditional media.
- Ensure consistency of message, tone and creative excellence across all touchpoints.
- Oversee launch planning, messaging frameworks, content rollout and performance evaluation.
Creative & Briefing Excellence
- Set the standard for world-class campaign briefing across internal teams and external agencies.
- Ensure all briefs are insight-led, strategically grounded and aligned to brand positioning.
- Partner closely with Creative, Digital, Product and International teams to elevate storytelling and execution.
Planning & Governance
- Own the global marketing and campaign calendar, ensuring cross-functional alignment.
- Lead budget planning, tracking and optimisation across campaign activity.
- Establish scalable processes and clear ways of working to improve executional excellence.
Cross-Functional & Agency Leadership
- Act as the central connector across Marketing, Product, Commercial, Retail and Digital teams.
- Lead and inspire internal teams and agency partners to deliver high-performance outcomes.
- Coach and develop direct reports to build a strong campaign function.
Insight & Performance
- Leverage brand and performance data to inform strategy and optimise future campaigns.
- Monitor competitor activity and market trends to maintain differentiation.
- Embed learnings into future planning cycles.
Experience & Profile
- Significant senior experience leading integrated marketing and communications campaigns.
- Proven delivery of large-scale brand and commercial initiatives.
- Experience managing agencies and cross-functional teams in complex environments.
- Strong understanding of digital marketing, paid media and performance metrics.
- Experience in beauty, retail, lifestyle or FMCG advantageous but not essential.
This is an outstanding opportunity for a commercially minded campaign leader who thrives in purpose-led, global brand environments.
Head of Campaign & Communications in London employer: CVUK
CVUK is an excellent employer that fosters a creative and collaborative work culture, making it an ideal place for a Trend-Led Ladies Sleepwear Designer. Located in the picturesque town of Sully, employees benefit from a supportive environment that encourages professional growth and innovation, alongside competitive remuneration and flexible working arrangements. With opportunities to work on trend-driven collections and engage with cross-functional teams, this role promises a rewarding experience for those passionate about fashion design.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Campaign & Communications in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Campaign & Communications role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your personal brand on point! Make sure your LinkedIn profile is up-to-date and showcases your experience in leading integrated marketing campaigns. Share relevant content and engage with others in the field to boost your visibility.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss how you've translated brand strategy into successful campaigns, and don’t forget to highlight your experience in managing cross-functional teams and agencies.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can give you a better chance of standing out. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Head of Campaign & Communications in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Head of Campaign & Communications role. Highlight your experience in leading integrated campaigns and managing cross-functional teams, as these are key aspects of the job.
Showcase Your Creativity:This role is all about creativity and strategic thinking. Use your application to demonstrate how you've successfully translated brand strategies into impactful campaigns. Share specific examples that showcase your ability to balance purpose and commercial outcomes.
Be Data-Driven:We love candidates who can leverage data to inform their strategies. In your application, mention how you've used brand and performance data to optimise campaigns in the past. This will show us that you understand the importance of insight in driving successful marketing initiatives.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at CVUK
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's mission, values, and recent campaigns. Understanding their purpose-led approach will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated marketing campaigns you've led. Highlight how you translated consumer insights into actionable strategies and the measurable outcomes achieved. This will showcase your ability to deliver high-impact results.
✨Emphasise Cross-Functional Collaboration
Be ready to discuss your experience working with diverse teams, including creative, digital, and commercial. Share examples of how you’ve successfully connected these functions to drive campaign success, as this role requires strong cross-functional leadership.
✨Stay Ahead of Market Trends
Familiarise yourself with current trends in beauty, retail, and FMCG sectors. Be prepared to discuss how you would leverage market insights and competitor activity to inform future campaigns, showing that you can think strategically and adaptively.
