At a Glance
- Tasks: Drive online sales and digital growth for a beauty and wellness brand.
- Company: Join a growing beauty and wellness business with ambitious goals.
- Benefits: Gain hands-on experience, work closely with leadership, and make a real impact.
- Other info: Opportunity for career growth in a dynamic and supportive environment.
- Why this job: Take ownership of ecommerce strategies and lead innovative marketing campaigns.
- Qualifications: Experience in ecommerce trading, Shopify, and digital marketing is essential.
The predicted salary is between 45000 - 55000 £ per year.
We are partnering with a growing beauty and wellness business to appoint an experienced Ecommerce & Digital Marketing Manager to drive online sales, customer acquisition and digital growth. This is a hands‑on opportunity for someone who combines strong Shopify ecommerce experience with a solid understanding of performance marketing, particularly across paid search, paid social and customer acquisition.
You’ll take ownership of the DTC channel, working closely with marketing teams and external agencies to drive revenue, improve conversion and maximise commercial performance.
You will:
- Own the day‑to‑day trading and commercial performance of the Shopify DTC website
- Lead and oversee paid search and paid social campaigns, working with agencies to drive customer acquisition and improve performance
- Confidently brief, manage and challenge external agencies, ensuring campaigns deliver against commercial targets
- Monitor and optimise ROAS, CAC, marketing budgets and customer acquisition performance
- Drive ecommerce growth through CRO, A/B testing, merchandising and website improvements
- Manage the ecommerce trading calendar, including promotions, product launches and seasonal campaigns
- Oversee CRM, Klaviyo, email marketing and customer retention, including automated flows and loyalty initiatives
- Analyse website and campaign performance using GA4, Shopify analytics and reporting tools
- Support sales forecasting, stock availability and promotional planning
- Identify opportunities to increase online revenue, conversion rates, AOV and profitability
About you:
- Strong experience across ecommerce trading and digital marketing, ideally within beauty, wellness, FMCG or lifestyle brands
- Proven experience managing and growing a Shopify DTC website
- Strong knowledge of Google Ads, Meta Ads, PPC and paid social, with the confidence to lead campaigns, assess performance and challenge agency recommendations
- Commercial understanding of ROAS, CAC, conversion rates, customer acquisition and marketing budgets
- Experience managing external agencies and driving measurable improvements in digital performance
- Good understanding of CRM, Klaviyo, CRO and customer retention
- Analytical, commercially driven and confident discussing revenue growth, campaign performance and results
- Comfortable taking ownership and working independently within a smaller, growing business
This is a fantastic opportunity to join an ambitious consumer brand where you’ll have real ownership, work closely with senior leadership and play a key role in driving its ecommerce and digital growth.
Ecommerce & Digital Marketing Manager – Beauty & Wellness in London employer: CVUK
CVUK is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the heart of the fashion industry. With a strong focus on employee growth, we provide ample opportunities for professional development and collaboration within a high-performing team. Our commitment to data-driven strategies and customer-centric campaigns ensures that you will play a pivotal role in shaping the future of our iconic brand while enjoying the vibrant atmosphere of the fashion capital.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce & Digital Marketing Manager – Beauty & Wellness in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like CVUK are looking for when hiring for a Ecommerce & Digital Marketing Manager – Beauty & Wellness.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to CVUK for the Ecommerce & Digital Marketing Manager – Beauty & Wellness, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at CVUK as a Ecommerce & Digital Marketing Manager – Beauty & Wellness, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out CVUK’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce & Digital Marketing Manager – Beauty & Wellness.
We think you need these skills to ace Ecommerce & Digital Marketing Manager – Beauty & Wellness in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at CVUK, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with CVUK's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at CVUK. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at CVUK
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that CVUK uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at CVUK. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
