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For Companies At a Glance
- Tasks: Lead digital marketing strategies and collaborate with creative and sales teams.
- Company: Join a luxury footwear brand known for its innovative designs and quality.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of digital marketing in a stylish industry, making a real impact.
- Qualifications: Proven experience in digital marketing and strong leadership skills required.
- Other info: This role is perfect for those passionate about fashion and digital innovation.
The predicted salary is between 43200 - 72000 £ per year.
This is an exciting opportunity for an experienced Digital Marketing Manager to join a luxury footwear brand as the Head of Digital Marketing.
The Head of Digital Marketing works closely with the Creative Director, Sales teams, Merchandising team, and CEO in the formulation and delivery of the Digital & Marketing strategies.
The role will involve digital marketing, branding, partnership marketing, content, public relations, direct mail, and advertising, with a very strong emphasis on digital channels.
The Head of Digital Marketing will be responsible for:
- Increasing new customer acquisition.
- Increasing customer retention.
- Increasing brand equity.
- Increasing sales across all channels.
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Head of Marketing employer: CVUK
Contact Detail:
CVUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with the luxury footwear market. Research current trends, key players, and successful marketing strategies in this niche to demonstrate your industry knowledge during discussions.
✨Tip Number 2
Showcase your experience with digital marketing tools and analytics. Be prepared to discuss specific campaigns you've led, the metrics you tracked, and how you used data to drive decisions and improve results.
✨Tip Number 3
Network with professionals in the luxury brand space. Attend industry events or engage on platforms like LinkedIn to connect with individuals who can provide insights or referrals related to the position.
✨Tip Number 4
Prepare to discuss your vision for the brand's digital marketing strategy. Think about innovative ideas that could enhance customer acquisition and retention, and be ready to share them during your conversations.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, branding, and customer acquisition. Use specific metrics to demonstrate your success in previous roles, such as percentage increases in sales or customer retention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury footwear industry and how your skills align with the company's goals. Mention your experience working with cross-functional teams and your strategic approach to digital marketing.
Showcase Relevant Experience: When detailing your work history, focus on roles that involved digital channels and partnership marketing. Highlight any successful campaigns you've led and the impact they had on brand equity and sales.
Research the Brand: Familiarize yourself with the luxury footwear brand's values, target audience, and current marketing strategies. This knowledge will help you tailor your application and demonstrate your genuine interest in the position.
How to prepare for a job interview at CVUK
✨Showcase Your Digital Expertise
Be prepared to discuss your experience with various digital marketing channels. Highlight specific campaigns you've led, the tools you used, and the results achieved. This will demonstrate your capability to drive customer acquisition and retention.
✨Understand the Brand's Identity
Research the luxury footwear brand thoroughly. Understand its values, target audience, and market positioning. This knowledge will allow you to align your marketing strategies with the brand's vision during the interview.
✨Collaborative Mindset
Since the role involves working closely with different teams, emphasize your ability to collaborate effectively. Share examples of how you've successfully partnered with creative, sales, or merchandising teams in past roles to achieve common goals.
✨Data-Driven Decision Making
Prepare to discuss how you use data to inform your marketing strategies. Be ready to provide examples of how you've analyzed metrics to improve customer engagement and increase sales across channels.
