HEAD OF DIGITAL - ECOMMERCE & PERFORMANCE MARKETING
We are recruiting an experienced Head of Digital to join a successful, high-growth ecommerce business and play a key role in its next stage of growth.
This is a senior, commercially focused digital role with responsibility for ecommerce growth, performance marketing, customer acquisition, paid media and conversion rate optimisation (CRO).
A key part of the role will be taking strategic ownership of a significant paid media budget, ensuring investment across Google Ads, Microsoft Ads, Meta, TikTok, Pinterest, affiliates and emerging channels delivers profitable, incremental growth.
Working with leading specialist agencies, you'll set the acquisition strategy, challenge performance and make informed decisions on where digital investment will generate the greatest commercial return.
You'll also take ownership of ecommerce performance, using data, testing and customer insight to improve conversion rate, AOV, revenue per visitor and overall customer experience.
KEY RESPONSIBILITIES
- Own the digital growth, ecommerce and customer acquisition strategy.
- Take strategic ownership of a large paid media budget across paid search, paid social and other acquisition channels.
- Lead and challenge specialist performance marketing agencies to drive profitable growth.
- Optimise customer acquisition across Google Ads, Meta, Microsoft Ads, TikTok, Pinterest and affiliates.
- Own ecommerce performance and develop a continuous CRO and experimentation programme.
- Use data to improve conversion, AOV, customer value and revenue per visitor.
- Analyse CAC, LTV, attribution, incrementality and channel profitability to guide investment.
- Work closely with product, merchandising and marketing teams to maximise digital trading opportunities.
- Oversee the ongoing commercial development and optimisation of a Shopify Plus ecommerce platform.
- Identify and test new digital channels, technologies and growth opportunities.
ABOUT YOU
You'll be an experienced digital and ecommerce leader with a strong background in performance marketing and managing significant paid media budgets.
You'll combine hands-on knowledge of paid search and paid social with the commercial experience to effectively lead and challenge specialist agencies.
You'll also have a strong understanding of ecommerce, CRO, digital analytics and customer acquisition, with the ability to turn data into clear commercial decisions.
Experience within a high-growth ecommerce, online retail or digitally led consumer business would be highly advantageous.
If you're a commercially minded Head of Digital, Ecommerce Director, Digital Director or senior Performance Marketing leader looking for an opportunity to have a major impact on the growth of an ambitious ecommerce business, we'd love to hear from you.
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Head of Digital employer: CVUK
CVUK is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the heart of the fashion industry. With a strong focus on employee growth, we provide ample opportunities for professional development and collaboration within a high-performing team. Our commitment to data-driven strategies and customer-centric campaigns ensures that you will play a pivotal role in shaping the future of our iconic brand while enjoying the vibrant atmosphere of the fashion capital.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like CVUK are looking for when hiring for a Head of Digital.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to CVUK for the Head of Digital, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at CVUK as a Head of Digital, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out CVUK’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at CVUK, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with CVUK's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at CVUK. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at CVUK
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that CVUK uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at CVUK. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
