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- Tasks: Lead global campaigns and communications for a purpose-driven consumer brand.
- Company: Join a globally recognised brand that values creativity and impact.
- Benefits: Competitive salary, leadership opportunities, and a dynamic work environment.
- Why this job: Make a real difference by driving innovative campaigns that resonate worldwide.
- Qualifications: Extensive experience in integrated marketing and managing cross-functional teams.
- Other info: Perfect for a creative leader passionate about brand storytelling and performance.
The predicted salary is between 43200 - 72000 £ per year.
We are partnering with a globally recognised, purpose-led consumer brand to appoint a Head of Campaign & Communications. This is a senior leadership role responsible for owning and delivering integrated brand and commercial campaigns across owned, earned and paid channels. Sitting at the heart of the marketing function, you will translate brand strategy, consumer insight and business priorities into high-impact, globally executed campaigns that drive both brand equity and commercial performance. This role connects brand, product, creative, media and commercial teams to ensure seamless, best-in-class go-to-market execution.
Campaign & Go-To-Market Leadership
- Own and lead the global campaign and communications strategy across seasonal campaigns, hero launches and major commercial initiatives.
- Translate brand strategy and consumer insight into clear, inspiring and actionable go-to-market plans.
- Deliver campaigns that balance purpose, creativity and measurable commercial outcomes.
Integrated Communications
- Lead fully integrated campaigns across digital, social, PR, CRM, content, retail, events and traditional media.
- Ensure consistency of message, tone and creative excellence across all touchpoints.
- Oversee launch planning, messaging frameworks, content rollout and performance evaluation.
Creative & Briefing Excellence
- Set the standard for world-class campaign briefing across internal teams and external agencies.
- Ensure all briefs are insight-led, strategically grounded and aligned to brand positioning.
- Partner closely with Creative, Digital, Product and International teams to elevate storytelling and execution.
Planning & Governance
- Own the global marketing and campaign calendar, ensuring cross-functional alignment.
- Lead budget planning, tracking and optimisation across campaign activity.
- Establish scalable processes and clear ways of working to improve executional excellence.
Cross-Functional & Agency Leadership
- Act as the central connector across Marketing, Product, Commercial, Retail and Digital teams.
- Lead and inspire internal teams and agency partners to deliver high-performance outcomes.
- Coach and develop direct reports to build a strong campaign function.
Insight & Performance
- Leverage brand and performance data to inform strategy and optimise future campaigns.
- Monitor competitor activity and market trends to maintain differentiation.
- Embed learnings into future planning cycles.
Experience & Profile
- Significant senior experience leading integrated marketing and communications campaigns.
- Proven delivery of large-scale brand and commercial initiatives.
- Experience managing agencies and cross-functional teams in complex environments.
- Strong understanding of digital marketing, paid media and performance metrics.
- Experience in beauty, retail, lifestyle or FMCG advantageous but not essential.
This is an outstanding opportunity for a commercially minded campaign leader who thrives in purpose-led, global brand environments.
Head of Campaign & Communications employer: CVUK
Contact Detail:
CVUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Campaign & Communications
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best campaigns and projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their impact. Bring fresh ideas to the table during your chat – it shows you’re proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles, and applying directly can sometimes give you an edge over others. Let’s get you that dream job!
We think you need these skills to ace Head of Campaign & Communications
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Head of Campaign & Communications role. Highlight your experience in leading integrated campaigns and how you've driven brand equity and commercial performance.
Showcase Your Creativity: This role is all about creativity and strategic thinking, so don’t hold back! Use your application to demonstrate your innovative ideas and how you’ve successfully executed campaigns in the past. We want to see your unique approach to storytelling and execution.
Be Data-Driven: Since insight and performance are key, include examples of how you've used data to inform your strategies and optimise campaigns. Show us how you monitor trends and competitor activity to maintain a competitive edge in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at CVUK
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and recent campaigns. Understanding their purpose-led approach will help you align your answers with their mission and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've led in the past. Highlight how you translated insights into actionable plans and the measurable outcomes achieved. This will illustrate your capability to deliver high-impact results.
✨Be Ready for Creative Briefing Discussions
Expect questions around your briefing process and how you ensure alignment across teams. Share your strategies for creating insight-led briefs and how you collaborate with creative and digital teams to elevate storytelling.
✨Demonstrate Cross-Functional Leadership
Think about times when you've acted as a connector between different teams. Be prepared to discuss how you inspire and lead cross-functional groups to achieve campaign goals, showcasing your leadership style and ability to drive collaboration.