At a Glance
- Tasks: Lead global campaigns and communications for a purpose-driven consumer brand.
- Company: Globally recognised consumer brand with a strong commitment to purpose.
- Benefits: Competitive salary, leadership opportunities, and a dynamic work environment.
- Other info: Join a vibrant team focused on creativity and commercial success.
- Why this job: Make a real impact by driving innovative campaigns that resonate globally.
- Qualifications: Significant experience in integrated marketing and managing cross-functional teams.
The predicted salary is between 66150 - 80850 £ per year.
Reports to: Marketing Director
Role Overview
We are partnering with a globally recognised, purpose-led consumer brand to appoint a Head of Campaign & Communications.
This is a senior leadership role responsible for owning and delivering integrated brand and commercial campaigns across owned, earned and paid channels.
Sitting at the heart of the marketing function, you will translate brand strategy, consumer insight and business priorities into high-impact, globally executed campaigns that drive both brand equity and commercial performance.
This role connects brand, product, creative, media and commercial teams to ensure seamless, best-in-class go-to-market execution.
Key Responsibilities
- Campaign & Go-To-Market Leadership
- Own and lead the global campaign and communications strategy across seasonal campaigns, hero launches and major commercial initiatives.
- Translate brand strategy and consumer insight into clear, inspiring and actionable go-to-market plans.
- Deliver campaigns that balance purpose, creativity and measurable commercial outcomes.
- Integrated Communications
- Lead fully integrated campaigns across digital, social, PR, CRM, content, retail, events and traditional media.
- Ensure consistency of message, tone and creative excellence across all touchpoints.
- Oversee launch planning, messaging frameworks, content rollout and performance evaluation.
- Creative & Briefing Excellence
- Set the standard for world‑class campaign briefing across internal teams and external agencies.
- Ensure all briefs are insight‑led, strategically grounded and aligned to brand positioning.
- Partner closely with Creative, Digital, Product and International teams to elevate storytelling and execution.
- Planning & Governance
- Own the global marketing and campaign calendar, ensuring cross‑functional alignment.
- Lead budget planning, tracking and optimisation across campaign activity.
- Establish scalable processes and clear ways of working to improve executional excellence.
- Cross‑Functional & Agency Leadership
- Act as the central connector across Marketing, Product, Commercial, Retail and Digital teams.
- Lead and inspire internal teams and agency partners to deliver high‑performance outcomes.
- Coach and develop direct reports to build a strong campaign function.
- Insight & Performance
- Leverage brand and performance data to inform strategy and optimise future campaigns.
- Monitor competitor activity and market trends to maintain differentiation.
- Embed learnings into future planning cycles.
Experience & Profile
- Significant senior experience leading integrated marketing and communications campaigns.
- Proven delivery of large‑scale brand and commercial initiatives.
- Experience managing agencies and cross‑functional teams in complex environments.
- Strong understanding of digital marketing, paid media and performance metrics.
- Experience in beauty, retail, lifestyle or FMCG advantageous but not essential.
This is an outstanding opportunity for a commercially minded campaign leader who thrives in purpose‑led, global brand environments.
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Head of Campaign & Communications in London employer: CVUK Group
CVUK Group is an exceptional employer located in the heart of central London, offering a dynamic work environment that fosters collaboration and innovation. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, alongside a supportive culture that values proactive contributions. Join us to be part of a forward-thinking team where your expertise in finance will directly impact our international expansion and operational efficiency.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Campaign & Communications in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CVUK Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CVUK Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CVUK Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CVUK Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Campaign & Communications in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CVUK Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CVUK Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about CVUK Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CVUK Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CVUK Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CVUK Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
