Ecommerce & Digital Marketing Manager – Beauty & Wellness
London
up to £50,000
Plus Benefits
Full Time / Permanent
We are partnering with a growing beauty and wellness business to appoint an experienced Ecommerce & Digital Marketing Manager to drive online sales, customer acquisition and digital growth.
This is a hands‑on opportunity for someone who combines strong Shopify ecommerce experience with a solid understanding of performance marketing, particularly across paid search, paid social and customer acquisition.
You’ll take ownership of the DTC channel, working closely with marketing teams and external agencies to drive revenue, improve conversion and maximise commercial performance.
You Will:
- Own the day-to-day trading and commercial performance of the Shopify DTC website
- Lead and oversee paid search and paid social campaigns, working with agencies to drive customer acquisition and improve performance
- Confidently brief, manage and challenge external agencies, ensuring campaigns deliver against commercial targets
- Monitor and optimise ROAS, CAC, marketing budgets and customer acquisition performance
- Drive ecommerce growth through CRO, A/B testing, merchandising and website improvements
- Manage the ecommerce trading calendar, including promotions, product launches and seasonal campaigns
- Oversee CRM, Klaviyo, email marketing and customer retention, including automated flows and loyalty initiatives
- Analyse website and campaign performance using GA4, Shopify analytics and reporting tools
- Support sales forecasting, stock availability and promotional planning
- Identify opportunities to increase online revenue, conversion rates, AOV and profitability
About You:
- Strong experience across ecommerce trading and digital marketing, ideally within beauty, wellness, FMCG or lifestyle brands
- Proven experience managing and growing a Shopify DTC website
- Strong knowledge of Google Ads, Meta Ads, PPC and paid social, with the confidence to lead campaigns, assess performance and challenge agency recommendations
- Commercial understanding of ROAS, CAC, conversion rates, customer acquisition and marketing budgets
- Experience managing external agencies and driving measurable improvements in digital performance
- Good understanding of CRM, Klaviyo, CRO and customer retention
- Analytical, commercially driven and confident discussing revenue growth, campaign performance and results
- Comfortable taking ownership and working independently within a smaller, growing business
This is a fantastic opportunity to join an ambitious consumer brand where you’ll have real ownership, work closely with senior leadership and play a key role in driving its ecommerce and digital growth.
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Ecommerce & Digital Marketing Manager – Beauty & Wellness employer: CVUK Group
CVUK Group is an exceptional employer located in the heart of central London, offering a dynamic work environment that fosters collaboration and innovation. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, alongside a supportive culture that values proactive contributions. Join us to be part of a forward-thinking team where your expertise in finance will directly impact our international expansion and operational efficiency.
