Job Opportunity: Customer Engagement Executive
Location: London
Salary: Up to £35,000
Overview
Are you passionate about creating meaningful customer connections? Do you thrive in a dynamic, fast-paced environment where creativity meets data-driven decision-making? We’re looking for a proactive and detail-oriented Customer Engagement Executive to join the Marketing team.
As a leading online diamond jewellery retailer, we specialise in crafting high-quality, timeless pieces that celebrate life's most cherished moments. From engagement rings to dazzling gifts, we pride ourselves on delivering exceptional craftsmanship, value, and a personalised customer experience. Join us in helping customers discover jewellery they'll treasure forever.
Responsibilities
Campaign Planning & Delivery
- Maintain and manage the campaign calendar, aligning with trading priorities, product launches, and seasonal events.
- Build, test, and schedule segmented campaigns across email, SMS, WhatsApp, push notifications, and onsite weblayers using Bloomreach Engagement.
- Collaborate with design, ecommerce, and trading teams to ensure campaigns reflect brand tone, product availability, and promotional accuracy.
- Confidently present campaign designs in weekly approval meetings and lead discussions with the Trade team on upcoming campaigns.
- Support peak trading periods, new-channel tests, partnerships, and events with timely campaign execution.
Segmentation & Personalisation
- Create and manage audience segments using purchase history, browsing behaviour, and customer data.
- Tailor content for various customer personas, including gift buyers, self-purchasers, and engagement-ring shoppers.
- Apply dynamic content and loyalty messaging to enhance relevance and conversion rates.
- Coordinate campaign timing with automated journeys and manage exclusions, suppressions, and contact frequency.
Quality Assurance & Operations
- Conduct thorough pre-send checks, ensuring accuracy in rendering, links, personalisation, pricing, and stock availability.
- Follow GDPR and consent management processes, monitoring list health and addressing any data or platform issues.
- Maintain detailed campaign records, calendars, and process guides.
Database Growth & Lifecycle Support
- Lead data-capture campaigns across the website, partnerships, and events to grow the subscriber base.
- Monitor subscriber engagement and acquisition performance, identifying opportunities for improvement.
- Support the development and optimisation of automated customer journeys, such as welcome, post-purchase, and reactivation campaigns.
Reporting, Testing & Optimisation
- Produce weekly and monthly reports on campaign performance, including delivery, clicks, conversions, and revenue.
- Identify trends and opportunities for improvement through audience, channel, and campaign analysis.
- Run A/B tests on subject lines, creative, offers, and targeting, applying learnings to future campaigns.
- Share competitor insights and channel developments to keep strategies fresh and innovative.
Qualifications
- Exceptional attention to detail and strong organisational skills.
- Proven experience in CRM or email marketing, ideally within ecommerce, retail, or premium consumer brands.
- Hands-on experience with Bloomreach Engagement is highly desirable, though experience with similar platforms will be considered.
- Strong copywriting and creative briefing skills, balancing brand storytelling with commercial goals.
- Analytical mindset with proficiency in Excel and the ability to translate data into actionable insights.
- Knowledge of email best practices, GDPR, and deliverability standards.
- Bonus skills: basic HTML troubleshooting, dynamic content creation (e.g., Jinja), and experience with SMS, WhatsApp, push notifications, Shopify, or loyalty programs.
Benefits
- Generous staff discount on our stunning jewellery collection.
- 25 days of annual leave plus bank holidays.
- Complimentary gym membership to support your well-being.
- Pension scheme to help you plan for the future.
- Opportunities for learning and career development.
- A supportive, collaborative team environment with regular company socials.
Why Join Us?
Be part of a passionate team that's dedicated to helping customers celebrate life's most meaningful moments. At our company, you'll have the opportunity to grow your career, make a real impact, and enjoy a range of fantastic perks.
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Customer Engagement Executive employer: CVUK Group
CVUK Group is an exceptional employer located in the heart of central London, offering a dynamic work environment that fosters collaboration and innovation. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, alongside a supportive culture that values proactive contributions. Join us to be part of a forward-thinking team where your expertise in finance will directly impact our international expansion and operational efficiency.
