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- Tasks: Plan and execute engaging multi-channel CRM campaigns to boost customer engagement.
- Company: Join a leading UK consumer brand with a strong community focus.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving digital innovation and customer experience.
- Why this job: Make a real impact on customer communications for a major brand.
- Qualifications: Experience in CRM campaigns and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Senior CRM Campaign Executive to join a fast‑paced digital and marketing team responsible for delivering engaging, data‑driven customer communications for a major UK consumer brand.
About the organisation
Our client operates one of the UK’s most recognised consumer platforms and is part of a wider international group. While widely known for its products, the organisation also plays an important role in supporting communities across the UK, helping generate significant funding for charities, community projects, sport, heritage and the arts. The business is currently undergoing a major transformation, investing heavily in digital innovation, customer experience and new technologies. Alongside this, there is a strong focus on responsible play, sustainability and making products accessible and inclusive for everyone.
The Role
This role focuses on planning, executing and optimising multi‑channel CRM campaigns that drive customer engagement, retention and growth. You’ll work closely with marketing, insight and data teams to deliver targeted communications across channels such as email, SMS and app messaging, ensuring the right messages reach the right audiences at the right time.
What you’ll be doing
- Managing the end‑to‑end delivery of CRM campaigns across email, SMS and app channels
- Supporting the planning and execution of multi‑channel campaign activity aligned to key marketing moments and promotions
- Working with internal teams and agencies to brief, build and launch campaigns
- Using customer data and behavioural insight to segment audiences and personalise communications
- Monitoring campaign performance and identifying opportunities to optimise engagement and results
- Running test‑and‑learn initiatives to continuously improve campaign effectiveness
- Ensuring campaigns are delivered in line with data protection and compliance standards
What we’re looking for
- Experience delivering CRM or lifecycle marketing campaigns
- Knowledge of email, SMS and app marketing channels
- Experience managing campaigns from brief through to delivery and reporting
- Ability to analyse campaign performance and turn insights into improvements
- Strong organisational and project management skills
- Experience working with creative or media agencies
- Good working knowledge of Excel and PowerPoint
This is a great opportunity to join a high‑impact CRM team working on large‑scale customer engagement campaigns that reach millions of customers across the UK.
Senior CRM Campaign Executive employer: CVM & Analytics Consulting
Contact Detail:
CVM & Analytics Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Campaign Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your experience with multi-channel campaigns. Be ready to discuss how you've used data to drive engagement and optimise results.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to show your enthusiasm for joining our team.
We think you need these skills to ace Senior CRM Campaign Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM Campaign Executive. Highlight your experience with CRM campaigns, especially in email, SMS, and app marketing. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and examples to demonstrate how you've driven customer engagement and improved campaign performance in your previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about CRM marketing and how your background makes you a perfect fit for our team. Keep it engaging and relevant to the job description.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at CVM & Analytics Consulting
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM systems and lifecycle marketing. Be ready to discuss specific campaigns you've managed, the tools you used, and how you measured success. This will show that you’re not just familiar with the concepts but have practical experience.
✨Showcase Your Data Skills
Since this role involves a lot of data-driven decision-making, be prepared to talk about how you've used customer data to segment audiences and personalise communications. Bring examples of how your insights led to improved campaign performance.
✨Demonstrate Your Project Management Prowess
Highlight your organisational skills by discussing how you’ve managed multiple campaigns simultaneously. Talk about your approach to planning, execution, and reporting, and how you ensure everything runs smoothly from start to finish.
✨Be Ready for Creative Collaboration
This role requires working closely with creative teams and agencies. Prepare to discuss how you’ve collaborated in the past, what your role was, and how you ensured that the final output aligned with campaign goals. Show that you can bridge the gap between creativity and data.